Salford City CollegeEccles CentreAS Media StudiesFoundation Portfolio

Masthead‘Q’ – This is the primary optical area which is where the buyer will first look so the main masthead is usually placed here. The red background makes the letter ‘Q’ stands out because it makes the white look bolder.

Main imageThe main image is of the band Mumford and Sons. Each member is doing something different but generally looks like they are having fun. Two of the members have there feet kicking out which makes it look like the magazine is in 3D. Within the mise en scene the members are wearing casual clothing. All wearing plain white tops and jeans.

Model creditThe model credit is in the weak fallow area and is in bold; capitals which make it stand out. Even though it is placed at the bottom, it attracts people to look as it is eye catching. This goes against the Gutenberg design rule as least important information should go here. However they are a very famous band so the model credit doesn’t need to be in the strong fallow area

CoverlinesThe cover lines are in the terminal area which is where the reader would look last. The colours are red, white and gold which stand out against the background which is a members black trousers.

Main cover lineThe main cover line is ‘The CLASH special, lost interviews- unseen pictures’ The writing is in bold capitals, gold, white and black writing and is San serif. ‘Unseen pictures’ will draw the attention of readers as it draws there attention. It is placed in the strong fallow area as most people will take note of this area. The picture which is next to it is in bright pink with only a splash of dark colours which helps the main cover line stand out more.

ColourThe main colours which are being used are white, black and red. There are other colours such as gold, pink and denim blue but these are just colour backgrounds and the clothing. These colours are bright which make them stand out on the dark background colours.

Typefaces

Most of the text is in capitals and is san serif font. It is in capitals so it stands out which attracts peoples eye.

Photography Lighting

High key lighting is used on their faces so the members are easily identifiable. This will help the readers know what the magazine is going to be able before they read the model credit. No low key lighting is used this will make the whole magazine stand out when it is on a shelf. In the mise en scene, we can see that the band members are all wearing leather boots which is associated with rock artists. Their clothing is very casual which suggests that they are very laid back individuals.

Design Principles Used?

The design principle which is used is Gutenberg’s design rule even though the model credit isn’t in the strong fallow area, it still stands out. We can tell the design principle is being followed as the masthead is in the primary optical area where people look first.

House StyleThe house style is very masculine as the colour scheme shows. All of the colours are used consistently over the pages which all work well together. The font is very simple and which shows the target audience would be relaxed and laid back.

Comment on how the design of the magazine cover attracts the target audience: the target audience for this magazine is the older generation, ages 30 plus. This because it is a sophisticated magazine as shown by the colours and what the band is wearing.