Amber Foster

The target audience for this magazine,judging on the appearance and layout, is for the pupils parents probably aged 25+. The colour scheme, general layout and pictures are fitting for the audience.

The ages of the people in the pictures range from young to old, this shows that this magazine is about both parents and pupils. Most photos have eye contact with the reader as to make them feel that this magazine is directed at them alone. The clothing on the upper images is formal and business like, suggesting that their children are in professional hands.

The masthead: the masthead of this magazine is located in the centre of the page, quite far from any pictures as to make the masthead and logo that accompanies it stand out, suggesting that this is an important well known school. This also shows that the target audience is adults as the logo and masthead are of a professional nature.

Headlines: this magazine doesn’t have any headlines, the effect of this is one of a professional and important nature, as the only characteristics of this magazine cover are the pictures and the name of the school.

Amber Foster

The target audience for this magazine, judging on the general layout, pictures and colour scheme would be for pupils aged 16+. The pictures used are that of college pupils, the use of this shows that this magazine is for the pupils of ‘Titus salt school’. In addition to this, the colour scheme is one of a professional nature so this conveys the idea that this school is very professional and achieving its goals; furthermore the colour scheme fits with the background image, yet contrasts with the pupils to draw attention to the pictures.

Both of the images used are of pupils, their expressions and use of clothing convey that this is a happy welcoming school where all stereotypes are welcomed. The people in the images are making eye contact with the audience which makes the reader feel like this magazine is ideal for them.

Headlines: The headlines used in this magazine contour the main image to draw attention to the casual nature of the pupils. In addition to this the headlines are outlines in blue and to fit the colour scheme but also contrast with the white of the texts to make it eye catching. The Headlines them selves are interesting to pupils who are considering this college as the trip to Berlin adds excitement to school.

Masthead: The masthead of this cover is located at the top right hand corner opposite the schools logo to give the name relevance and humour. The masthead has a slight glow surrounding it to makes it more subtle but the contrasting blue outline with the white text make the masthead the most eye drawing characteristic of the magazine cover.

Amber Foster

The target audience of this particular contents page, judging on the colour scheme, layout and fonts, is girls aged 13+. The colour scheme is single sex orientated as it is pink and this is stereotyped as a female colour.

The font is very basic and plain, the result is a clear contents page. Furthermore, the blackness of the font contrasts with the pink gradient of the background.

The masthead is slightly to the right, located in the lighter gradient section, as to create a larger contrast. Underlining is also used to draw attention to the masthead.

The subheading are underlined like the masthead so readers can identify their importance, the effect of contrast also makes them more eye-catching.

Amber Foster

The target audience of this contents page would be students aged 16+ and people considering attending Wycliffe.

The layout of this contents page conveys the idea that this school is very professional and achieving as the layout is clear and organised. The numbers are in bold and are a larger font sized than the rest of the writing so it is evident what number page the article is on.

The pictures are one of the main characteristics of the contents page, as the top right picture conveys the idea that this school is laid back and accepting. Yet the bottom image also shows the side of the school that is business like, professional and high achieving.

The colour scheme isn't biased to one particular sex as it is purple and this could to relate both sex’s; also it matches the pictures as the girls top is also purple. In addition to this it contrasts with the colour of the text and font.