Research

A date to let you know when the product is out

A bold title

A capturing image

A star rating

A website address

It’s sold to an audience through things such as the star

rating and a quote that it gets from magazines. Also the

colours in the advert attract an audience. If its a film

advertisement then the cast listed can draw in an

audience. If its an music advert then the artist

themselves has an audience. The image also that

features in the advert can draw an audience.

Persuasive language is used to try and draw you in and

make you want to buy the product. Words such as ‘a

number one selling artist’ will be used when

accompanying a star rating. The images that are used

are sometimes images taken from the movie, or music

video, they can also can be images of the actual product

with a surrounding background colour.