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umagazine.ie Facebook.com/U Magazine Twitter @ U_Magazine Instagram @U_Magazine Snapchat @U_Mag
MEDIA PACK 2017
M A G A Z I N E
Facts & Figures Monthly Publication
U Magazine is Ireland’s No.1 actively purchased glossy magazine*
Circulation: 24,134 (ABC)*
Subscription: 1,000 and growing
Readership: 90,000 approx.
Age: 25-35 ABC1
*Source – ABC Jan-Dec 2016 Active Sales
U MAGAZINE AUDIENCEThe U Audience is made up of women aged 20-35, they have high disposable
income and are consumed by all things fashion and beauty.
The U reader had always been on top of the latest trends, from fashion to lifestyle she’s ahead of the style curve, and so are we.
A leader in the field of creative content SOLUTIONS and innovative brand campaigns, U magazine is the go to publication for women in the know.
We’re set to take 2017 by storm!
Interesting stats75% BUY U Magazine for the fashion and beauty and because it’s IRISH
88% have purchased products based on advertising they say in U Magazine 69% care about skincare but are overwhelmed with information
62% are worried about expression lines & first signs of ageing62% have spent over €200 on a single item
73% buy beauty products every month62% travel abroad more than twice a year
77% visit the gym 3+ times weekly78% are aged between 21 & 39
61% earn more than 30K 88% are childless
50% are single99% are female
M A G A Z I N E
Over 15K likes 25+K followers 15+K followers UNIQUE USERS XXXXXXXXX
AUGUST ON SALE 05 JUL
The Irish Issue Only Irish brands featured 30 Under 30 Coverage Staycation Special
COPY DEADLINE 24 JUN
SEPTEMBER ON SALE 02 AUG
The Hair Issue Everything about hair Finance Special Accessory trend round-up
COPY DEADLINE 22 JUL
OCTOBER ON SALE 30 AUG
The BIG Fashion Issue AW16 Trend Report FREE AW16 Lookbook
COPY DEADLINE 19 AUG
NOVEMBER ON SALE 04 OCT
The Feelgood Issue Health & fitness Special Career Clinic Interior Bonzana
COPY DEADLINE 23 SEPT
DECEMBER ON SALE 01 NOV
The Gift Issue Ultimate gift guide Xmas Wishlist Bumper giveaway
COPY DEADLINE 21 OCT
JANUARY 2018 ON SALE 29 NOV
The Party Issue Charity Calendar Party ready fashion & beauty Entertaining Special
COPY DEADLINE 18 NOV
FEBRAURY ON SALE 01 JAN
The New Year Better You IssueCOPY DEADLINE 17 DEC
MARCH ON SALE 02 FEB
The Take Control Issue Life hacks – financial / health &
careerCOPY DEADLINE 22 JAN
APRIL ON SALE 01 MAR
The Accessories Issue 100 must have accessories
COPY DEADLINE 19 FEB
MAY ON SALE 05 APR
The BIG Fashion Issue SS16 Trend Report FREE SS16 Lookbook
COPY DEADLINE 24 MAR
JUNE ON SALE 03 MAY
The Festival Issue Festival fashion shoot Festival inspired hair and beauty
trends Travel Extra
COPY DEADLINE 22 APR
JULY ON SALE 31 MAY
The Beauty Issue Beauty How To Swimwear Special Beauty Award Results Be tech savvy
COPY DEADLINE 20 MAY
KEY FEATURES
Display Advertising
Creative Content Solutions
Native Advertising
Bespoke Partner Promotions (Advertorials)
Reader Trials
Sponsorships
Supplements & Exclusive shoots
Fashion & Beauty Shoots
Reader Events - instore and stand alone
Partnerships
We offer bespoke 360° campaigns creating strong brand awareness and editorial coverage
At Umagazine.ie, we offer tailored, customised digital campaign packages which aim to effectively engage your brand with our audience. Our bespoke campaigns
optimise your message, engage with the U audience and strengthen brand awareness. We can facilitate and create 360° campaigns across our print and digital
platforms, ensuring maximum impact for your brand. Umagazine.ie is complemented by further digital support through our social media
Sponsorship & Events U Highstreet Style Awards (7th Year) – October
SS17 & AW17 Lookbook – May & September30 under 30 – July
U Style School – Summer, Autumn, Xmas
Advertisement OPPORTUNITIES
IMPORTANT DATES
FEBRUARYCopy Deadline 17 Dec 2017 On Sale 01 Jan 2017MARCHCopy Deadline 22 Jan 2017On Sale 02 Feb 2017APRILCopy Deadline 19 Feb 2017On Sale 01 Mar 2017MAYCopy Deadline 24 Mar 2017On Sale 05 Apr 2017JUNECopy Deadline 22 Apr 2017On Sale 03 May 2017JULYCopy Deadline 20 May 2017On Sale 31 May 2017AUGUSTCopy Deadline 24 Jun 2017On Sale 05 Jul 2017 SEPTEMBERCopy Deadline 22 Jul 2017On Sale 02 Aug 2017 OCTOBERCopy Deadline 19 Aug 2017On Sale 30 Aug 2017 NOVEMBERCopy Deadline 23 Sep 2017On Sale 04 Oct 2017 DECEMBERCopy Deadline 21 Oct 2017On Sale 01 Nov 2017 JANUARY 2018Copy Deadline 18 Nov 2017On Sale 29 Nov 2017
Advertisement LocationLOCATION RATESDouble Page Spread €6,490
Outside Back Cover €3,960
Inside Front/Back Cover €3,960
Full Page €3,520
Half Page €1,980
Third Page €1,650
Quarter Page €1,100
Advertisement Sizes SPECIFICATION HEIGHT WIDTHDPS
Trim 297 mm 450 mmBleed 307 mm 460 mmType Area 270 mm 420 mm
FULL PAGE Trim 297 mm 225 mmBleed 307 mm 235 mmType Area 270 mm 195 mm
HALF PAGE Vertical 267 mm 95 mm Horizontal 130 mm 195 mm
THIRD OF PAGE Vertical boxed 267 mm 61 mm Horizontal boxed 85 mm 195 mm
QUARTER PAGE Vertical boxed 130 mm 95 mm ¼ Horizontal strip 62 mm 195 mm ¼ Verticall strip 267 mm 52 mm
Please supply high resolution PDFs by email or FTP to Kelly Smith, e: [email protected] FTP details available on request, essential if file size exceeds 10 megabytes
U Magazine, Harmonia Ltd, Rosemount House, Dundrum Road, Dundrum, Dublin 14.
CONTACT USEDITOR Aisling O’Toole
t: +353 (0) 1 240 5308
ART DIRECTORMargaret Bourke
t: +353 (0) 1 240 5320
COMMERCIAL MANAGER Niamh Ryan
t: +353 (0) 1 240 5309
AD PRODUCTION MANAGER Kelly Smith
t: +353 (0) 1 240 5300
RATES & SIZES
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