madvertise company presentation_ext
TRANSCRIPT
RCS and madvertise 2
madvertise – successful growth strategy
RCS and madvertise 3
Who we are?
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madvertise portfolio
Pan European publisher network
including many multi-local mobile
champions
Exclusive sales and placements within
mobile sites and apps
Manual publisher check for non-violent
and harmful content to "Protect your
Brand"
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Source: Xyologic.com, Oct 11
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Gender Split in Smartphone Usage Source: comScore, April 2011
Source: comScore, April 2011
Gender Split in iPad Usage
(Source: comScore, November 2011)
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Source: comScore, September 2011
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*Source: mobile marketer, Oct. 11 // * * Source: comScore ,November 2010
0,64%
0,10%
0,00% 0,10% 0,20% 0,30% 0,40% 0,50% 0,60% 0,70%
Mobile banner
Online banner
Click rates Mobile vs. Online Banner Ads
Source: eMarketer, comparison Mobile vs. Banner Ads worldwide, Q2 2010-Q1
2011
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Source: comScore, October 2011
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*Source: Xyologic.de
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Only for free iPhone Apps
*Source: Own survey
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Increased
visibility by
TOP Listing
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Worth-
while
Best
Offer
Party
CultureShop
ping
Insider
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.
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£0,0
£50,0
£100,0
£150,0
£200,0
£250,0
£300,0
20102011
2012
£
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Half-year I/2008 Half-year I/2009 Half-year I/2010 Half-year I/2011
Development of Mobile Advertising Market 2008-2011
Source: BVDW, MAC – Report 2011/2012, BVDW, Sep 11
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once a week several times a week daily several times a day
A Variety of Actions Are Taken After Accessing Local Content
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