madea staff training on metrics

8/14/2019 Madea Staff Training on Metrics

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Hadiza Ambursa, Krisha Venugopalan, EllanSpero, Ted Chan, Dapo Tomori

G-Lab Team

Fundraising and Metrics forNon-Profit Success


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Fundraising and Measurementare intrinsically linked


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Agenda

II. Fundraising Basics

III. Marketing Exercise

IV. Metrics Basics

V. Breakout Exercise Holyoke Shelter Case

VI. Breakout Exercise Goalsetting


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FundraisingFundraisingBasicsBasics


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Mathematics of Funding

Funding =

Grant $

+

# of funders asked x success rate x

Average $ given

Work to increase each!


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Competition - You have to beood

Over 800,000 NGOs in the US aloneWomen, children, forests, cats, dogs

Constant solicitation

Postal mail, E-mails, solicitations on the street,fundraising dinner, advertising, piles and pilesof grants everyone wants money.

Why should I give to you?Your funder is your customer, you must meet theirneeds. So what are then needs? Lets brainstorm


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Meeting funder needs -Brainstorm

Tanzanian Business

Person

NGO

InternationalWellwisher


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Tanzanian BusinessTanzanian Business


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Local Business PersonMedia and community recognitionPublic recognition for his business

Connection with a person

Feel good about him or herself

Belief that they are contributing to a goodcause and a real need

Confidence their money will be used well

Personal thanks


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InternatioInternationalnal


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International WellwisherHas to be a cause that interests them

What might be a clue? ImpactPersonal connection with a cause organizationCredibility and accountability of the organization

Frequency of requests reasonableAccess to organization leadershipDonation request needs to match wealth, project

belief and engagementDesire to fund/customize their own program

Has advantages and pitfalls

#1 thing - needs to be aware of you!


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Online Wellwisher GenerationDrive people to your websitePartner with international organizations

E-mail lists

E-mail signatures

Directories

Social networking

Social forums (e.g. SocialEdge)

Be creative!


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NGNG


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NGOs and Grant WritingOrganization skill and abilityTrack record of delivering results

Cost-effectiveness

Fit and focus

Ability/expertise to deliver services

Last mile delivery

Professional approach and presentation

Monitoring and Evaluation


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Porters Generic Strategies Applyto Non-Profits 3 strategies to


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Basic Fundraising ChecklistA clear and focused one page write-up of

your mission, activities andaccomplishments

A one-page budget/resources summary in

USD or EuroSuccessful projects matrixWebsiteE-mail list of members and donors

90 second pitch5 minute pitchReferences


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90 second pitch

In many cases, you will have a limited amountof time to articulate why your organization isspecial and why someone should give or beinvolved.

An 90 second pitch is an importantcomponent of being able to raise funding andearning peoples support for your

organization. You should be ready to deliverthis at any time.


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Elevator Pitch Exercise #1Imagine that you have 90 seconds to tell a

girl or boy that you are interested in whatyour best qualities are.


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Sample Elevator PitchStructure

The hookA fact, statement or question that gets them

listening.

Introduction and summary statement

Supporting fact #1

Supporting fact #2

Supporting fact #3

Conclusion and pitch ask for what you want a meeting, a phone call, a date.


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Elevator Pitch Exercise #2

Assignments:

MAdeA: MAdeA

TYACP: TYACP

Gosbert and Shaban: Why you should hire me

Natalie The womens shelter


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Pitch to your donorsMAdeA works to empower women and fight domestic violence andsexual assault in economically isolated areas in Tanzania. Thewomen we work with earn less than a dollar a day and arefrequently subject to rape and battering.

MAdeA's programs provide women and girls with:

Training on how to avoid sexual assault and domestic violence Women's safety programs Micro grants and training to women to fund entrepreneurial

activities School fees to keep young girls in school and out of

prostitution Education on HIV/AIDS, condom use and other reproductive

health issues

Ill be honest with you almost no one caresthat you are amembershi or anization, that ou have 12 members or that


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Who cares?

Tanzanian BusinessPerson

NGO InternationalWellwisher


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Process and Period andOwnershiEvery week, month or year, we will:

E-mail X number of international wellwishers(Baltazar)

Call X local businessmen (Anna)E-mail updates (Baltazar)

Review lists for funding grants (Ruta Tobias)

Follow up and check in with past donors

(Anna)Have a fundraising event (To be assigned to a

new member)


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Briefly, other funding ideasRaise an endowmentRequest operating fundsProvide services and charge for themRequest equipment donationsLease out purchased equipment

Get skin in the game (shared purchases)Take business equityGive out equipment, not cash (creates economies of

scale) Invite local entrepreneurs and business people to

trainAsk people for time, not moneyHave existing supporters contact all their friendsNetwork into the ex-pat community


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MeasuremMeasurem


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MeasurementThe most successful non-profits not only

deliver impact, but are able to measurethem

Measurement helps funders understand the

value delivered or promised essential ingrant funding

The metrics help the organization itselfimprove its own processes

A culture of measurement is essentialThis creates a virtuous cycle that builds

funding, capacity and operational excellence


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Planning Phases - BasicsEach interaction with a client is an

intervention

Every intervention has an outcome

Every outcome can be measured


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Marketing focused metricsPotential individual funders want to know

the impact of their donations

Large funders and NGOs see measurementas part of the required capacity for partners

Large funders need data on effectivenessUniversities and researchers value the data

and are more likely to partners


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Why MaDeA should want tomeasure

Madea has made a lot with a very smallamount of money

To improve

To set target goals

To be able to articulate impact and needs topotential funders and partners

Can you tell them in numbers?


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What could MAdeA

measure?


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Domestic Violence & SexualAssualt Outcomes

survivors' immediate safety (for residentialservices)immediate safety of survivors' children (for

residential services)survivors' increased knowledge about domestic

violencesurvivors' increased awareness of resources and

optionssurvivors' decreased isolationcommunity's improved response to battered

women and their childrenpublic's increased knowledge about domestic

violenceincreased survivor safety over time

Source: Sullivan & Alexy,


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How will we

collect


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Data Collection MethodsDay-to-day gathering (sign-in sheets)SurveyFocus GroupInterviewRegional or community statistics

Produce monthly reports (simple for now) and usethem to communicate with donors. Sample e-mail:Last month, we had 20 victims of domesticviolence who needed help. This placed a strain onour budget. If you would consider a donation thismonth to help us get back on track financially,that would be great.


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Improvement and Goal-SettinSet goals (numeric and yes/no)Review periodically

Brainstorm as a team to determine how toimprove

Share goals and successes with members,wellwishers and on the Internet and viaother sources people will notice


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Asante


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Appendix A ReferencesMetrics for Domestic Violence and Sexual Assault:http://new.vawnet.org/category/Main_Doc.php?docid=380

Basic Tips for Fundraising for Small NGOs in Developing Countries:

http://www.coyotecommunications.com/outreach/
http://new.vawnet.org/category/Main_Doc.php?docid=380http://www.coyotecommunications.com/outreach/http://www.coyotecommunications.com/outreach/http://new.vawnet.org/category/Main_Doc.php?docid=380


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Appendix B Online FundraisingResources

www.innonet.org/

The Innovation Network works with nonprofit organization to share the power of evaluationwith nonprofits and funders. Their evaluation tools help with everything from creatingyour organizations mission statement to post-program evaluation, and draw heavily onlog-framed approaches to program development.

www.ifrg.org.uk

The Resource Alliance's mission is to build the fund-raising and local resource mobilizationcapacity of the voluntary sector worldwide.

www.tgci.com

The Grantsmanship Center links to foundation and corporate sites of interest to fund raisers,and has general information on fundraising. Focused primarily on the USA.

www.cof.org

Council on Foundations with links to many foundations and general information onfoundations and giving. Focused primarily on the USA.

http://fdncenter.orgThe Foundation Center links to foundation and corporate sites of interest to fundraisers, and

provides general information on foundations and giving. Focused primarily on the USA.

www.nonprofits.org/npofaq/keywords/5o.html

Sources: Cravens,

madea staff training on metrics

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