made community survey
DESCRIPTION
We asked our community of Made In USA enthuasiasts about their American-made shopping behavior/preferences. And here's what they had to say.TRANSCRIPT
we asked our community of made in the u.s.a. enthusiasts a few questions
to better understand the obstacles and motivations surrounding buying american-made products. here is what we found out.
meet our community:
demographic breakdown:
what does buying american-made mean to you?
how old are you?woman / man?topline60.2%39.8%
T H E 1 , 6 0 3 P E O P L E T H AT R E S P O N D E DT O O U R S U R V E YL O O K E D A N AW F U LL O T L I K E T H I S .
85%would commit to buying a product upfront if a company promised to bring the manufacturing back to America.
SO WHAT’S STOPPING YOU?
18-24≥18 25-44 45- 64 65 ≥
9%
.03%
23.8%
2.4%
collection
THE
O C T O B E R , 2 0 1 2 S A M P L E S I Z E : 1 , 6 0 3
made in usa enthusiasTs
64.5%
2525%%
%%
of products owned are made in the
u.s.a.
have bought a product on impulse
just because it was made here.
THE STATS
THE TOP 3AMERICAN-MADE
BRANDS
HELPING TO CREATE JOBS
BUYING BETTER QUALITY GOODS
BEING PATRIOTIC
HELPING THE ENVIRONMENTVIA SHORTER SUPPLY CHAIN
MORE INNOVATIVE PRODUCTS
TRENDSETTER
SAVING MONEY
4.37
4.0
3.98
3.77
3.2
2.86
2.22
NOT ENOUGH SELECTION POOR DESIGNEXPENSIVE63.6% 62.8%71.9%
HARD TO FIND WEAK BRANDS13.1% 9.8%
POOR QUALITY9%
%
wish that apple would
bring its manufacturingto the u.s.a.
always check
the label to see where a product
is made.
innovation ranking false purchasejapan, germany and china were seen as the most innovative makers, with the u.s.a. coming in fourth.
have you ever bought something that you thought was made in the u.s.a. to discover later that it wasn’t?
GERMANY
JAPAN CHINA 62.8% YES
37.2% NO
buying made in u.s.a. products is now a personal endeavor, with job creation the primary motivation for purchase.
1 2 3 4 5
no cats were part
of this survey.
(note, the majority of levi’s are
made overseas.)
%%45.845.8
%%
5252
%%3232
made in u.s.a. has a reputation for being hard to find and expensive
www.madecollection.com