Learning from Business Operations of MOD

Love at First Bite Experience

Group Members

Overview

• Origin Of MOD• Functioning• Recommendations• Team Learning• Corporate Exposure

origin

• Singapore based• Mission-to serve best donut on earth• MOD’s coming to India-Lokesh Bharwani-2008• India’s large population triggered him• He brought in a team of food science specialists who

perfected the recipe after years of testing • Gives opportunity of witnessing the process live

Products and Services

• Types of Product1. Ring Donuts2. Filled Donuts3. Savory Donuts 4. Coffee• Still a niche product in India• Lot of R&D work to make it soft and melt in

the mouth

• Prices are as appetizing as donuts i.e. 40 rs each

• 25 varieties and introducing new flavors regularly

Services

• Take away as well as having in store itself• Customer connect is very strong• Freshly baked in the store itself• Focus on 3 things:1. Freshness- Fresh at any point of time in a day2. Quality- High quality Ingredients3. Variety- International as well as local Flavors

Tie Up and Inventory

• Tie up with Gelato ice cream• To tap the popularity of Gelato ice cream

among customers• Ware house in Mumbai itself• Shelf life is decided as 24 Hours-After that

unsold donuts are dumped compulsorily

Recommendations

• Customization as per demands• Reward regular visitors to increase sales• Make it more Indianised when it comes

naming them• Privilege coupons for regular customers• Online order should be accepted

Team Learning

• How to divide the work• How to make all the members participative

Corporate exposure

• Interview skills• Communication skills• Time management