BUSINESSPLAN

The BusinessBikeBusiness Plan

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Table of ContentsExecutive Summary 1The Company - History and Present 2The Products and Services 3The Market Analysis 4The Marketing Strategy and Plan 5The R&D Plan 6Management and Organisation 7The Operational Plan 8Facilities and Equipment 9The Financial Plan 10

Appendices 11

Curriculum Vitae 12The Technology 13

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Mission Statement

To provide an urban all-brand, all-user Bicycle / Motor Scooter maintenance service in 3 North Italian cities and 1 UK city by December 2000, through a 'We come to you', fast reaction, mobile network.

Executive Summary

CONCEPT

Internet Portal providing access to 'Bicycle/Scooter Maintenance at your workplace' - a mobile Bicycle/Scooter maintenance and repair service on an emergency-call-out and book-in-advance basis.

ADVERTISING CONCEPT

The following brand image and catchphrase are the intended Internet philosophy for 'Businessbike':

Your bike keeps you fit. Why not keep it fit?

Realistic response time 1 hourFor all your quality Bicycle/Scooter needsMaintenance, repairs, upgradesImmediate quotations on inspectionExperienced call-out mechanicsAll Bicycles/Scooters, all accessories

TARGET USERS

Professional persons who require the service whilst at work, so that their means of transport may be repaired and / or maintained whilst they work.

Students who may be interested by the Student Discount Scheme, and whom may not have tools or expertise to repair their own Bicycles/Scooters.

FUNCTIONING

It is envisaged that a high-tech Internet Portal based on WorldWideWeb technology be developed and implemented with an on and off-line marketing campaign. The following procedures will allow design to completion:

Business Analysis and DesignSystems Requirements and DesignUser Centred Design of all InterfacesRecruitment of freelance Bicycle/Scooter -mobile expert mechanicsTraining of recruitsEquipping of recruits with mobile communications devices (cellphones and / or palmtop computers)Opening of businessExpansion of business to new regions

The Company - History and Present

This service (without Internet technology) has already been implemented by Alistair Spruce for a total period of 3 years and 3 months, not continuously, in 2 cities in the UK and also in Bologna, Italy.

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Attached to this document are the following support materials that have been used to manage the business concept (without Internet Portal technology), on a freelance employment basis, both for Alistair Spruce and the repair mechanics employed:

Attachments:

1. WWW WorldWideWeb portal homepage concept2. AR_cash Cash receipt format3. AR_discl Original disclaimer for freelance work4. AR_inter Interview procedure5. AR_price Pricelist for repairs6. AR_proce Procedure for repairs7. AR_recei Receipt format8. AR_repai Repair completed9. Arcamb1 Cambridge, UK concept10. Arlondon1 London, UK concept11. BB e-mail E-mail survey questionannaire used on 45 users12. Bbike BusinessBike original concept13. Bbike ReplyLog Log of e-mail survey responses

The Products and Services

Users would enter the Web portal to check appointment availability by geographical region for a repair to their Bicycle/Scooter, and would then be able to select the service and time-window desired. Additional added-value services within the portal would allow users to download material of interest, join discussion forums, chatrooms, send email, send SMS messages, follow useful related links, start subject group capsules and many other services, all leading to widespread recognition of the concept brand, location and services.

Expert call-out mechanics would be notified of the next repair location and specifications, by cellphone or handheld computer, working as part of a region-to-hub-to-central control structure.

The Market Analysis

A. Competition

Competition in the Repair and Maintenance segment of the bicycle industry is based primarily on perceived value, brand image, performance features, product innovation and price. Competition in foreign markets may also be affected by duties, tariffs, taxes and the effect of various trade agreements, import restrictions and fluctuations in exchange rates. The Scooter market is highly competitive in Italy, less so in the UK. BusinessBike's principal competitors will be existing Repair Shops (and garages in the UK) with strong brand recognition in the market.

B. Who our competitors are

a. All Repair shops in urban areasb. Suppliers in Italy and UK including:

TREK, Raleigh, Diamond Back, K2, Redline, BikeE, Burley, Litespeed, Aegis, DeBernardi, Ciocc, Softride, Viner, Shimano, Campagnolo, Spinergy, Mavic, Rolf, Zipp.

C. How competitive the market is for BusinessBike

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The worldwide market for bicycles, Scooters and accessories is extremely competitive, and BusinessBike faces competition from a number of other companies in each of its product lines. A number of BusinessBike's competitors are larger and have greater resources than us. BusinessBike will compete on the basis of the breadth and quality of its product line, the development of an effective specialty mobile network and its brand recognition.

The Marketing Strategy and Plan

Internet Portal providing access to 'Bicycle/Scooter Maintenance at your workplace' - a mobile Bicycle/Scooter maintenance and repair service on an emergency-call-out and book-in-advance basis.

Users would enter the Web portal to check appointment availability by geographical region for a repair to their Bicycle/Scooter, and would then be able to select the service and time-window desired. Additional added-value services within the portal are many and various in nature.

A. Target Market - Who the customers are

1. We will be selling primarily to: Total Percent of Business

a. Private sector 80 b. Wholesalers 0 c. Retailers 10 d. Government 0 e. Other 10

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2. We will be targeting customers by:

a. Product line/services: We will target specific lines as follows:

Repairs 65Accessories resale 10Expertise 15Maintenance 10

b. Geographic area: Urban 90Wider urban 10Suburbs 0Countryside 0

c. Sales: We will target sales of the following bicycle/scooter products:

Expert cyclist products 30Normal user accessories 70

d. Industry:Our target industry is Bicycleand Motor Scooter product users

e. Other:Local Government bodies and similar (for exampleUniversities, Associations) are a potentialsource

C. Some Considerations 1. Where will BusinessBike get its materials and supplies: The majority of the components for repairs, accessories and upgrades will be ordered via Internet for sepcialist components from UK and USA, and via telephone / fax within Italy / UK for more common mass items.

2. Recent cause for concern:

In September 1999, a major earthquake struck the country of Taiwan. Several of BusinessBike's potential suppliers of bicycle components are located there. Due to the magnitude of the disaster, and the anticipated lack of certain components coming from these suppliers in Taiwan, BusinessBike believes that there could be delays in the bicycle manufacturing process. At this time, however, the extent of the adverse effect of this event on BusinessBike's business start-up as a whole cannot be determined.

3. Critical risks:

Major risks are composed of those social-technological barriers which could prevent our potential clients using BusinessBike offerings instead of more traditional offers. Those barriers could be directly compared to those obstacles which non – innovative companies feel relevant before starting up innovative businesses. In the table below are reported percentages from a Survey conducted by Eurostat within the CIS – Community Innovation Survey – 1999 about technological innovation within the EU industries):

Industries which consider the obstacle relevant-Years 1994-96 (percentages):OSTACOLI ALL'INNOVAZIObstacles Non- innovative co.s Innovatiove co.sLow end-customer interest in new offerings 40,6 13,9Obstacles coming from norms and standards 14,8 29,2Lack of information from markets 8,2 12,9Lack of information about new technologies 8,9 12,8Lack of professional employees 15,7 27,9Rigid organisational structure 12,6 10,6Lack of funding sources 24,2 39,1Too high innovation costs 46,2 54,6

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Perception of exccesive economical risk 33,9 41,5

4. Other considerations - Seasonality differences upon sales:

Most bicycle and Scooter manufacturer sales fluctuate from quarter to quarter as a result of a number of factors, including product mix, the timing and number of new retailer openings, the timing of shipments and new product introductions, and the effect of adverse weather conditions on consumer purchases. In addition, the potential BuinessBike business is highly seasonal due to consumer spending patterns, which in turn affect dealer delivery preferences, and historically has resulted in more shipments and significantly stronger results in the third and fourth fiscal quarters (January to June). Our gross margins will thus fluctuate primarily according to product mix, the cost of materials, fluctuations in foreign exchange rates and the timing of product price adjustments and markdowns. Although some operating expenses are variable with sales, most expenses are incurred evenly throughout the year. It is unlikely that the seasonal nature of the business will change significantly in the future after start-up.

MARKET MIX

The following brand image and catchphrase are the intended Internet philosophy for 'Businessbike':

Your bike keeps you fit. Why not keep it fit?

A. Image:The image will be based upon a cost effective service delivered to your doorstep for convenience.

B. The features we will emphasize: a. Realistic response time 1 hour

b. For all your quality Bicycle/Scooter needsc. Maintenance, repairs, upgradesd. Immediate quotations on inspectione. Experienced call-out mechanicsf. All Bicycles/Scooters, all accessories

C. We will be using the following pricing strategy: a. Markup on cost 15% b. Suggested price Cost + 15% c. Competitive Variable d. Below competition -5% e. Premium price Variable f. Other Pricing will be adjusted to seasonality differences

BusinessBike's prices are in line with our image as we will offer fast repairs, and small markup on accessories sales.

BusinessBike's prices will cover costs and leave a margin of profit, with the main consideration in our favour being the non-need for company offices of any given size at the start, as the service is mobile, internet based.

D. We will use the following advertising/promotion sources: 1. Television 2. Radio 3. Direct mail 4. Personal contacts 5. Trade associations 6. Newspaper 7. Magazines 8. Yellow Pages 9. Billboard 10. Other

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The R&D Plan

Research as the business starts will allow BusinessBike to develop the following markets:

a. Professional persons who require the service whilst at work, so that their means of transport may be repaired and / or maintained whilst they work.

b. Students who may be interested by the Student Discount Scheme, and whom may not have tools or expertise to repair their own Bicycles/Scooters.

FUTURE POTENTIAL MARKET SEGMENT

It is also envisaged that a future market segment may be reached through the concepts 'Green Living' and 'Handyman', whereby a further service of general household repairs is to be implemented.

SALES STRATEGY

BusinessBike will use a Customer-Oriented Selling Approach:

* Phase One: Establish Rapport with Customer - by agreeing to discuss what the customer wants to achieve in the repair

* Phase Two: Determine Customer Objective and Situational Factors - by agreeing on what the customer wants to achieve and those factors in the environment that will influence these results

* Phase Three: Recommend a Customer Action Plan - by agreeing that using the BusinessBike service is what the customer wants

* Phase Four: Obtaining Customer Commitment - By agreeing that the customer will acquire BusinessBike's product/service

* Emphasize Customer Advantage

BusinessBike will focus sales and marketing efforts upon the following functional objectives:

FEATURES BENEFITS

Performance Time SavedReputation Reduced CostComponents PrestigeColors Bigger SavingsSizes Greater ProfitsExclusive Greater ConvenienceDelivery LeadershipService Increased SalesPrice Economy of Use Design Ease of UseAvailability Reduced InventoryPromotion Simplicity

BusinessBike will focus on developing the following motives for using the BusinessBike service:

RATIONAL EMOTIONAL

Economy of Purchase Pride of Appearance

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Durability Desire to ImitateTime-Saving FearEase of Repair ConvenienceComplete ServicingGood WorkmanshipLow Maintenance

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Management and Organisation

BusinessBike will have a structure organised as shown:

The CEO will be Alistair Spruce, and the Operations and Training Director will be Angela Casadei, whilst all other members of the enterprise team will be recruited.Both main team members have CV's including bilingual abilities in Italian and English, IT skills and business experience in Consulting, Design, Marketing, Computing, Web Page design, as well as Mechanical Repairs and other fields:

Details Project Leader Project Assistant 1

Name and surname: Alistair N. Starling Angela CasadeiPlace of birth: Chester, UK Forlì, ItalyDate of birth: 11 May 1973 19 December 1973Resident: 27 The Drive Via Veclezio 28

Reydon, Southwold 47100 ForlìSuffolk IP18 6PN UK Italy

Codice Fiscale: SPRLTR73E11Z114M CSDNGL73T59D704C

Alistair Spruce developed transferable e-commerce and web site design skills through working as Human Computer Interaction Designer for Icon Medialab (Milan branch), the largest European Internet consultancy. Alistair has management experience ranging from 60-person team operation, to project management with the Toolsgroup, a multinational logistics software house, in On-line Distance Training and as webmaster. Alistair's previous experience includes Ergonomic Design consultancy, Toursim, and a Masters Degree, attained in the UK, Italy, USA.

Angela Casadei has worked as Management Consultant for JMAC Consiel (Milan) for 2 years, after havingh attained the maximum grade in the Manufacturing Engineering and Management Degree from Bologna University. Angela has strong presentation and language skills with additional experience in 'MOST and 'TPM' training. International exposure to all levels of the production process has provided Angela with optimal communication capabilities and a network of consultant contacts.

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The Operational Plan

CORE SERVICE PROCESS

1. Breakage occurs2. Client uses website / call direct3. Client arranges appointment with BusinessBike4. Client receives quote5. Freelancer alerted to job specifications6. Freelancer undertakes job (repair / maintenance)7. Client makes payment to freelancer8. Freelancer notifies HQ of job completion9. HQ alerts freelancer of next job

-Return to top of process-

CORE PRODUCT AND ADDED VALUE SERVICES

---Bicycle / Scooter repairs and maintenance+ spare parts sales (spares)

+ new parts sales (upgrades)+ repeat check-up maintenance (periodic)+ extra-rapid premium service

CATCHMENT AREAS

OTHER COMPETITION SOURCES TO BEWARE OF

1. Bicycle / Scooter repair shops2. Car repair shops3. Skilled acquaintances (friends of the client)4. New product Bicycle / Scooter shops5. Disloyal freelancers

POTENTIAL PARTNERS

1. All competition sources2. Bicycle / Scooter manufacturers3. Spare-parts manufacturers and wholesalers4. Tools manufacturers and wholesalers5. Add-on product manufacturers6. Piaggio / InternetCity web companies

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Facilities and Equipment

BusinessBike will require the equipment and facilities as specified in the Financial Plan (see next section).

The Financial Plan

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Market Estimates for BusinessBike

N° of cities and communities with over 500,000 inhabitants which represent target locations for BusinessBike

Country N° of cities Target cities

Italy 10United Kingdom 10

Total 20

In addition to cities, certain sites may be target locations for BusinessBike, too: e.g. University Campuses such as Loughboruough Uni., UK

Overall Target for BusinessBike: 20 cities in 3 years

Considering that 5% of inhabitants would constitute our potential market share, the projected growth of BusinessBike over the next 3 years will be:

Year N° of cities N° of cities N° of cities Population Market share Target clientele (*)Italy UK Total (minimum) (x1000)

2000 3 1 4 2,000,000 5% 100 2001 6 4 10 5,000,000 6% 300 2002 10 10 20 10,000,000 9% 900

(*) at the end of the yearThe market share percentage is considered to be increasing in the first 3 years thanks to the Internet and mobile phone WAP system growth

Rome, Milan, Naples, Turin, Palermo, Genoa, Bologna, Florence, Catania, BariLondon, Birmingham, Manchester, Liverpool, Leeds, Bristol, Glasgow, Edinborough, Cambridge, Oxford.

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Appendices

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Curriculum Vitae

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Angela CasadeiPlace and date of birth: Forlì 19/12/1973E-mail: a.casadei@finsiel.itMobile tel: +39 (0) 347 44 30 936

Education Dec 1997

1996

1997

1998

BSc: Manufacturing and Management Engineering, Bologna University, grade: 1st class with distinction

Work experienceLaboratory Assistent at Loughborough University, UK

Work placement at Electrolux - Zanussi, Forlì, Italy

Began as consultant with JMAC Consiel, Milan, Italian-Japanese Management Consulting Company

Professional skills:- Total Productive Maintenance (TPM)- TP Management

- Benchmarking - Lead-time Reduction- Production and Logistic Processes Re-engineering - Supply-Chain Reengineering- Basic M.O.S.T. Trainer (standard time measurement system)

Projects:- Production Resources Management System Re-engineering (in particular maintenance

processes and logics re-definition) of the Italian Railways Freight Division- Benchmarking on the paper waste and performance indicators of the

principal European Printing Companies- Application of the TP Management approach to a gravure company - Training and support activities of M.O.S.T. methodology application to

develop standard times of the whole production processes for a company producing linoleum floorings

- Supervision activity of a BSc degree (University of Genoa) on a production resources management software programme in the freight railways sector

- Extensive and continuous benchmarking activity on the best practices of the distribution system of companies of excellence (at a European level, all industrial sectors)

- Adoption of a performance indicator for a software-house company and creation of internal teams for production losses evaluation

Principal Clients:ALENIA SPAZIO S.p.A. (Finmeccanica Group)FERROVIE DELLO STATO - Freight Division –FINSIELFORD EuropeRCS

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TARKETT - SOMMER

Personal Skills:- Multi-project management skills - Wide experience as technical trainer- Personal use of and interest in all latest Internet/Telecommunication

technology- Flexibility and availability to travel - Part-time Internet start-up co-founder (Italian national start-up prize winner)

Other info:Fluent spoken and written English languageBasic French language Familiar with main software packages in Windows 2000 and Fortran 77

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Alistair N. Starling

Date of Birth:11/05/1973 Tel Italy: +39 (0)349 6658430Place of Birth: Chester, UK Tel Europe: +44 (0)7973 153444Nationality: British E-mail: ErgoANS@yahoo.comAvailability: From Winter 1999 Fax: +44 (0)7970 466404

Educational Qualifications

Loughborough One year full-time MSc Ergonomics, 1994-1995University, UK 2.1 Degree (Hons) BSc Industrial Design and Technology, 1991-1994

Employment - Ergonomic / Product Design

Internet Research Project Research into Internet Ergonomics, InterfaceWWW 8/99-10/99 Design and Human Computer Interaction (HCI).

EU Stage: De Ferarri Architects AutoCAD Designer: designed fluorescent lightingTurin, Italy 4/97-7/97 protective cage; wine label; picnic table; chair.

European School of Economics Freelance Researcher for new Ergonomics MastersBologna, Italy 11/97-7/98 course to be implemented in 5 Italian Universities.

RFA • Ergonomic evaluation of a large open-plan officeErgonomic Design Consultancy environment, including CAD modelling and Loughborough, UK advice on EU Regulations for office equipment.11/95-3/97 • Extensive research using conventional media and

the Internet into Designing for the Disabled.• Design and supervision of experimental trials for three prototype Personal Protective Equipment designs, followed by analysis of data collected.

• Planned and implemented urgent training course on Manual Handling for a Supermarket chain.

Employment - Management / Teaching

Cosmos Tourama (Globus) Tour Director responsible for groups of 40 to 50Europe / Italy 4/99-present individuals. Tour and excursion management.

Vision in Business, London Head of Research responsible for managing, International Conference 10/98-4/99 recruiting and training a team of 60 research staff.

COFIMP Language Consortium Translator and English Language Teacher forBologna, Italy 7/97-10/98 high quality group tuition of business people.

Personal Experience and SkillsFluent Italian language Working knowledge French languageManager of part-time Repair Business Founder of The Essential Guide to BolognaUSA Camp Counsellor and Instructor Community Service Volunteer Project Leader

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Computing Skills: AutoCAD, CorelDraw, CorelPhotoPaint and PowerPoint (PC), TurboCAD, QuarkExpress (Macintosh), and Internet, Word, Excel, Access, Office 98, Win 98 (PC and Mac).

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The Technology

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The BusinessBike Concept Internet Portal design:

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Attachment 1

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Do you want to earn some extra cash?

- When you want?- How you want?

Bicycle maintenance / Electronic Repair staff required by:

AL’s RepairsBicycle Maintenance&Electronic

RepairsMobile: 0973 153444Phone after 7pm for off-peakCost/min:From home phone:

10p/17p

We come to you! From callbox: 18p/34p

If you have an interest in either of the above specialties, whether it be through your education or simply a hobby, then give us a call. We need casual workers who are able to freelance on a flexible basis for us. You do not need any specific qualifications, although you will be interviewed to check your level of competency. You do need to own some basic equipment suited to your specialty.

You can do as few or as many hours as you wish, specifying your preferred hours of availability.

If any of this appeals to you, then please give us a call to discuss the possibilities.

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AL's Repairs - Disclaimer

This is to certify that I understand that AL’s Repairs will attempt to repair the product described below, with no guarantee for the work done. Were the product to be further damaged during the repair, I hereby state that I will take no action against AL’s Repairs.

Product description: Date:

Owner's consent:

AL's Repairs freelancer:

Thank you for using AL's Repairs.

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AL's Repairs - Interview for freelancers

Date of interview:

Full name:

Preferred name:

Age:

General questions

1. What formal qualifications do you have?

2. What is your specialism with respect to AR?

3. What experience or qualifications do you have relating to AR?

4. What tools do you have?

5. Do you have a bicycle?

6. Do you have a town map?

Contact details

Permanent address: Tel:

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Temporary address: Tel:

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Availability

Preferred hours:

Future absence:

Agreement

Wage:

Signature:

Scenarios

1. What would you do if you have begun to repair an item and half way through the repair, you realise that you are uncertain of how to complete the job?

2. How would you deal with a client who refuses to pay because they say that the job has not been done to their satisfaction?

3. If you are sent to repair again, an item which has failed within a reasonable period, how would you deal with the client and how would you prevent this from occurring again?

Notes

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AL's Repairs - Approximate Prices

Bicycle Maintenance

Puncture repair £3.50Second puncture on same inner tube £0.75Bottom bracket tightening £4.00Bottom bracket bearing greasing £1.25Chain shortening / lengthening £3.00Loosening stiff chain links £3.00Headset tightening £2.50Wheel bearing tightening £3.50Friction-shift gear alignment £3.50SIS Indexed gear alignment £3.75Brake adjustments £3.00Stopping of brake noises £2.75

General lubrication £1.50

Fit new tyre (inc. get) £3.50Fit new tyre (exc. get) £2.75Fit new wheel (inc. get) £3.75Fit new wheel (exc. get) £3.00Fit new brake pads (per one set) £2.50Fit new chain £3.00Fit new rack £3.75Fit new handlebar £4.50Fit new gear system £5.00

Electronic Repairs

Personal stereo £15.00Personal CD player £15.00Portable stereo £ 8.00Music system £16.00Camera £12.00Hairdrier £ 7.00Kettle £ 9.00

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‘AL’ Riparazioni

Freelancer Guide

You will need:

ToolsBicycleInvoicesBusiness cardsAdvertisementsRepeat Business discount tokensTown map

You should do:

1. Share an interest in AR by carrying AR business cards with you.2. Maintain advertisements when necessary, if you see that they have been

covered over.3. Be polite to clients.4. Stay in contact with AR and inform AR of any periods when you are unable to

freelance.5. Contact AR as soon as possible if a client refuses to pay or is dissatisfied with the repair that you have done.

Procedure for a repair:

1. Obtain name, address and telephone number of client from AR, in addition to contact time.

2. Arrive at the agreed time.3. Politely introduce yourself and give client an AR business card.4. Explain AR policy for repairing items, which is that we do not guarantee our

work in any way and ask client to sign Disclaimer.5. Inspect the item to be repaired and provide a verbal quote which you must

honour.6. Undertake repair only if client accepts the quote and signs Disclaimer.7. Clean up workspace after you have finished the repair.8. Ask client to pay (subtracting any 20% discount on production of an AR

discount doken) and to sign invoice, which should then be returned to AR.9. Thank the client for their business and explain AR repeat business policy,

which is to give a 20% discount on any type of repair, the second time AR is called by the same client.

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AL's Repairs - Customer Receipt

This is a receipt for the following product, which has been temporarily taken for repairs by AL's Repairs, with the consent of the owner:

Product description:

Quote: £ to £

Owner's consent:

AL's Repairs freelancer:

Thank you for using AL's Repairs.

AL's Repairs - Our Receipt

This is a receipt for the following product, which has been temporarily taken for repairs by AL's Repairs, with the consent of the owner:

Product description:

Quote: £ to £

Owner's consent:

AL's Repairs freelancer:

Thank you for using AL's Repairs.

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BICYCLE REPAIRS All types of bicycle

repaired at low cost, quickly. Simply make a quick telephone call to arrange a convenient time for us to visit you, and provide a quote. Approximate prices shown below (quotes are given for each job):

Fitting of new parts such as rack, chain, tyres, handlebar, saddle or more advanced gear system, is undertaken, as well as other damage repairs, such as the stopping of rattling and general tightening. Character reference may be provided if required.

•Puncture repair

£3.50•Chain adjustments

£3.00•Bottom bracket (between pedals) tightening

£4.00•Brake re-alignment

£3.50•Gear setting (SIS-indexed as well)

£3.00•General lubrication

£1.00

ELECTRONIC REPAIRS This service is for those of you

who own damaged electronic

devices which you cannot afford to have professionally repaired,

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as the cost would approach the product price. We will attempt to repair items with no guarantee for work. Although this sounds unfair, we are often able to repair a product for a fracti

The following are general repair types with approximate quotes:

Hairdryer broken

£ 8.00 CD player skipping

£20.00Camera dropped

£16.00Personal stereo

£15.00

So if the product is useless to you and you don't mind risking it being repaired by us, give us a call. Of course you only pay if we repair the product to you satisfaction. Character reference may be provided if required.

ELECTRONIC REPAIRSThis service is for those of you who own damaged electronic devices which you cannot afford to have professionally repaired, as the cost would

approach the product price. We will attempt to repair items with no guarantee for work. Although this sounds unfair, we are often

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able to repair a product for a fraction of professional repair costs. The following are general repair So if the product is useless to you types with approximate quotes: and you don't mind risking it being

repaired by us, give us a call.Hairdryer broken £ 8.00 Of course you only pay if we repairCD player skipping £20.00 the product to you satisfaction.Camera dropped £16.00 Character reference may be Personal stereo £15.00 provided if required.

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Your bike keeps you fit.

Bicycle Maintenanceat your workplace

Mobile:0973

153444E-mail:Why not keep it fit? City of Cambridge

Your bike keeps you fit.

Bicycle Maintenanceat your workplace

Mobile:0973

153444Why not keep it fit? City of Cambridge

Your bike keeps you fit.

Why not keep it Your bike keeps you fit.

Bicycle Maintenanceat your workplace

Mobile:0973

153444Why not keep it fit? City of Cambridge

Realistic response time 1 hour

For all your quality bicycle needs

Maintenance, repairs, upgrades

Your bike keeps you fit.

Bicycle Maintenanceat your workplace

Mobile:0973

153444Why not keep it fit? City of Cambridge

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Experienced call-out mechanics

All bicycles, all accessories

Your bike keeps you fit.

Bicycle Maintenanceat your workplace

Mobile:0973

153444by 25 year old Ergonomic Designer Alistair Starling.

Why not keep it fit? City of Cambridge

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Your bike keeps you fit.

Bicycle Maintenanceat your workplace

Mobile:0973

153444E-mail:Why not keep it fit? London Tube Zones 16

Your bike keeps you fit.

Bicycle Maintenanceat your workplace

Mobile:0973

153444Why not keep it fit? London Tube Zones 16

Your bike keeps you fit.

Why not keep it Your bike keeps you fit.

Bicycle Maintenanceat your workplace

Mobile:0973

153444Why not keep it fit? London Tube Zones 16

Realistic response time 1 hour

For all your quality bicycle needs

Maintenance, repairs, upgrades

Your bike keeps you fit.

Bicycle Maintenanceat your workplace

Mobile:0973

153444Why not keep it fit? London Tube Zones 16

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Experienced call-out mechanics

All bicycles, all accessories

Your bike keeps you fit.

Bicycle Maintenanceat your workplace

Mobile:0973

153444by 25 year old Ergonomic Designer Alistair Starling.

Why not keep it fit? London Tube Zones 16

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Dear Cyclist,

BusinessBike is a 'Bicycle Maintenance at your workplace' Youth Business Scheme due to commence here in Cambridge in December 1999.It would be extremely helpful in the final stage of our Target Customer Survey if you could take 1 minute to respond to the following 3 questions, which are of a general nature, and to 'Reply' to this e-mail including your answers, and any other comments should you wish to suggest an idea. In return for your time and effort, BusinessBike would like to offer you a 50% Discount Voucher for your first BusinessBike call-out, which will be posted to the address of your choice when the business opens. The 3 questions are:

1. Do you think that you would use a 'Rapid Call-out' or 'Book an Appointment' service more often?

2. Would you theoretically be willing to pay £8.50 for an overall clean, oil and safety check of your bicycle (any model), by an expert call-out mechanic at your workplace?

3. Are you able to kindly provide us with the e-mail address of anyone else who you believe would be interested in the BusinessBike service (if yes, please include the e-mail address as your answer to question 3)?

Don't forget to include a postal address in your 'Reply' e-mail if you wish to receive your 50% Discount Voucher! Please feel free to tell all your friends and colleagues about us!

Many thanks for your time,

Alistair StarlingManaging DirectorBusinessBike

Your bike keeps you fit. Why not keep it fit?Realistic response time 1 hourFor all your quality bicycle needsMaintenance, repairs, upgradesImmediate quotations on inspectionExperienced call-out mechanicsAll bicycles, all accessories

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