macomb-ou incubator lunch and launch series: by: david benjamin
TRANSCRIPT
DO YOU REALLY NEED GOOGLE+WHY THIS NEW SOCIAL MEDIA PLATFORM MAY BE IMPORTANT FOR YOU AND YOUR BUSINESS.
MAComb-OU INCubator Lunch and Launch Series:
By: David Benjaminwww.DavideBenjamin.com
What is Google+ ???
What are circles?
Video chat with up to 10 people
Automatic upload to your profile
Organized content for viewing
Facebook vs. Google+
Facebook Google+
2006 Facebook opens up for the public to join
900M+ active users today
End of 2012: Expected 1B+ active users
2011 Google+ opens up for the public to join
60M+ active users today
End of 2012: Expected 400M+ active users*
*According to Paul Allen at elance
Easy to create channels…
…to share information with those targeted contacts
Create opt-in opportunities
Tagging & threaded engagement
Ford Motor on Google+
Anderson Cooper 360
Zagat
What the experts say…
“Google+ is a game-changing social network insofar as it will tie together several disparate Google products that all serve businesses such that your efforts to learn the platform now will deliver strong rewards later.” ~ Chris Brogan
www.chrisbrogan.com/gplusbook/
Google Search
#1 Search engine in the world 70% of people start their search on
Google Google ranks your Google+ posts,
thus dramatically effecting your ability to be found by those searching for your product, service, or expertise.
Why should you create a brand page
1st page ranking showing your Google+ page on Google search
Can dominate your industry with effective strategy – less competition on this platform
Great platform to allow your customers, fans, and advocates to tell your story
Strategy for creating your Google+ Plan
Determine your target audience Search for target audience, add to
your circles Create your content bubble (different
than other platforms) Track growth, learning lessons Re-write your plan
Measuring effectiveness of your Google+ activity
Determine what you want to measure Size of audience Amount of engagement Lead generation Better customer service
Set up analytics tracking Create spreadsheet Conversions to website
To summarize
Determine where you spend the bulk of your time online and what benefits you’re seeing from those efforts
Research or outsource your social media marketing needs as it applies to your business
Create a plan, monitor and evaluate, adjust as needed
Have fun!!!
Questions?