machine vision in spain - emva · machine vision in non-industrial sector 30 m € (estimated)...
TRANSCRIPT
Machine Vision in Spain
by
Toni Ventura - Traveset
DataPixel
Where is Spain?
Barcelona, June 6 - 8, 2013 2 Business Conference 2013
Barcelona, June 6 - 8, 2013 3 Business Conference 2013
How big is Spain?
Barcelona, June 6 - 8, 2013 4 Business Conference 2013
Territory & Demography
Barcelona, June 6 - 8, 2013 5 Business Conference 2013
EU-27 2nd in territory 5th in population
How is Spain?
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Barcelona, June 6 - 8, 2013 7 Business Conference 2013
Who lives in Spain?
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Demography
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46 M persons
Demography
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Population over 65
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Spanish Autonomies
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Languages
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Salaries
Salaries of Engineers:
Director of plant: 70.000 €
Production Director: 50.000 €
Project manager: 45.000 €
Engineer Junior: 25.000 €
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SPAIN Mean salary: 21.500 € Germany: 41.000 € UK: 46.000 € Hungary: 10.000 €
The Best of Spain?
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The Best
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Best restaurant in the world El Celler de Can Roca
Girona
Best Business School In Europe (Financial Times 2012)
Best Airport Restaurant in the world Porta Gaig (Barcelona Airport)
Handball World Champion 2013
Euro 2012
The 2nd Best
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2nd country in the world Wellbeing of Children (Children Development index)
2nd country in the world with more biosphere reserves
2nd most represented country on the list of World Heritage Sites of UNESCO
The Worse of Spain?
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Unemployment
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2013: 27% - 6 M Unemployed persons!!
Unemployment
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Why so high unemployment?
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2013: 27% - 6 M Unemployed persons!!
1- Construction – housing bubble 2- Lack of flexible labor market 3- Lack of economical grow
Why so high unemployment?
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2013: 27% - 6 M Unemployed persons!!
Education
Low predisposition to change type of job working place
Lack entrepreneurial spirit
Why so high unemployment?
Barcelona, June 6 - 8, 2013 24 Business Conference 2013
2013: 27% - 6 M Unemployed persons!!
Why so high unemployment?
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2013: 27% - 6 M Unemployed persons!!
6,7%
14%
11%
27%
11,5%
27,1% 17,7%
5,4%
Spanish Economy?
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GDP 2012: 1,073,383 M €
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23.000 Eur
Economy sectors
3,3
24,2
72,6
% GDP
Agriculture
Industry
Services
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Services
3,3
24,2
72,6
% GDP
Agriculture
Industry
Services
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Agriculture
3,3
24,2
72,6
% GDP
Agriculture
Industry
Services
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Industry
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Industrial turnover
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How is MV in Spain?
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How is MV in Spain?
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How is MV in Spain?
BAD
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How is MV in Spain?
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How is MV in Spain?
BAD
NOT BAD
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How is MV in Spain?
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How is MV in Spain?
BAD
NOT BAD
CAN BE BETTER
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How is MV in Spain?
BAD
NOT BAD
CAN BE BETTER
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How is MV in Spain?
BAD
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Size?
Tiny market
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MV Market Size: 50 M Euros (estimation TV)
Number of companies: ≈60 companies (estimation TV)
Sectors:
– Automotive
– Packaging & Food
– Agriculture
– Farmaceutical
– Surveillance
– Glass
– Wood
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Electronics
Customer types
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Mostly End Users, Some Integrators, Few Distributors
Very few OEM
Tiny companies
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Source: La visión artificial: una oportunidad (Escuela de negocios Caixanova)
MV Regions
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Source: La visión artificial: una oportunidad (Escuela de negocios Caixanova)
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How is MV in Spain?
BAD
NOT BAD
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0
50
100
150
200
250
300
350
0 10 20 30
MV vs Industrial Turnover (EMVA)
Spain
BENELUX UK
France Italy
Germany
% of European Industrial turnover
Thousands €
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0
50
100
150
200
250
300
350
0 10 20 30
MV vs Industrial Turnover (EMVA)
Spain
BENELUX UK
France Italy
Germany
% of European Industrial turnover
Thousands €
X 2
X 3,5
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0
50
100
150
200
250
300
350
0 10 20 30
MV vs Industrial Turnover (EMVA)
Spain
BENELUX UK
Germany
% of European Industrial turnover
Thousands €
France Italy
x2 X 3,5
International MV
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Machine vision in non-industrial sector
30 M € (estimated)
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How is MV in Spain?
BAD
NOT BAD
CAN BE BETTER
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SWOT
Lack of knowledge and trust of
customers in MV
High potential of grow,
specially in non-industrial
market
Financial weakness,
small companies
High speciallization,
strong relationship to
customers
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S W
T O
How to approach Spanish market?
Lack of knowledge
Lack of knowledge and trust of
customers in MV
High potential of grow,
specially in non-industrial
market
Financial weakness,
small companies
High speciallization,
strong relationship to
customers
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Dissemination and education in MV Dissemination of successful projects Dissemination activities in fairs, conferences
Financial Weakness
Lack of knowledge and trust of
customers in MV
High potential of grow,
specially in non-industrial
market
Financial weakness,
small companies
High speciallization,
strong relationship to
customers
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More cooperation between companies Alliances, joint ventures Better access to international markets More cooperation with other sectors
Non-industrial apps
Lack of knowledge and
trust of customers in
MV
High potential of grow,
specially in non-industrial
market
Financial weakness,
small companies
High speciallization,
strong relationship to
customers
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High potential grow of non-industrial MV Health, tourism, education, sports Agriculture
Service + Product
Lack of knowledge and
trust of customers in
MV
High potential of grow,
specially in non-industrial
market
Financial weakness,
small companies
High speciallization,
strong relationship to
customers
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Extended product: Product + Service Relational + experiential marketing Highly customized products
How to approach?
Lack of knowledge and trust of
customers in MV
High potential of grow,
specially in non-industrial
market
Financial weakness,
small companies
High speciallization,
strong relationship to
customers
Barcelona, June 6 - 8, 2013 62 Business Conference 2013
Dissemination MV Education
Cooperation Partnership
New non-industrial applications
Customization Product+Service
Lack of knowledge and trust of
customers in MV
High potential of grow,
specially in non-industrial
market
Financial weakness,
small companies
High speciallization,
strong relationship to
customers
Barcelona, June 6 - 8, 2013 63 Business Conference 2013
Dissemination MV Education
Cooperation Partnership
New non-industrial applications
Customization Product+Service
Is all this only applicable to Spain?
EMVA Support
Lack of knowledge and trust of
customers in MV
High potential of grow,
specially in non-industrial
market
Financial weakness,
small companies
High speciallization,
strong relationship to
customers
Barcelona, June 6 - 8, 2013 64 Business Conference 2013
Dissemination MV Education
Cooperation Partnership
New non-industrial applications
Customization Product+Service
Is all this only applicable to Spain?
Barcelona, June 6 - 8, 2013 65 Business Conference 2013