macfarlane & le
TRANSCRIPT
Online Marketing Experts
www.MacfarlaneAndLe.com
About us.Our mission is to show companies how to increase sales
and maximize exposure online.We have over 10 years of combined website
management experience.Past projects include developing successful online
communities, ecommerce sites and affiliate marketing campaigns.
www.MacfarlaneAndLe.com
Online Business Background
Why the Internet is so Important
If your business does not have a strong online presence
you are losing out.
www.MacfarlaneAndLe.com
Your Company Website.What should you be looking for?
http://www.toptotoe.co.uk/Home.html
http://www.stylesmileclinics.co.uk/
www.MacfarlaneAndLe.com
WEBSITE A
www.MacfarlaneAndLe.com
WEBSITE B
www.MacfarlaneAndLe.com
What Is Search Engine Marketing?Generating sales and/or capturing leads from customers that are searching
on the Internet
Does anyone know the two ways to be found on a search engine?
www.MacfarlaneAndLe.com
Natural Search VS Paid Search
www.MacfarlaneAndLe.com
Why Use Search Engine Optimisation?(SEO)
Free traffic Higher clicks for each search
term
0
10
20
30
40
50
60
70
80
90
100
Num
ber
of C
licks
www.MacfarlaneAndLe.com
Please come see us if you have any questions.
www.MacfarlaneAndLe.com