m&a merge the brand and brand the merger
Post on 21-Oct-2014
431 views
DESCRIPTION
TRANSCRIPT
![Page 1: M&A Merge the brand and brand the merger](https://reader033.vdocuments.site/reader033/viewer/2022042623/54471fd6afaf9f51178b4901/html5/thumbnails/1.jpg)
מיתוג המיזוג ומיזוג המיתוג
דינה גדרון אורית עוז www.ozbranding.co.il
![Page 2: M&A Merge the brand and brand the merger](https://reader033.vdocuments.site/reader033/viewer/2022042623/54471fd6afaf9f51178b4901/html5/thumbnails/2.jpg)
"A merger or acquisition is like buying a new future"
(Jeff Swyston, 2001, Northern Exposure – Building Brands in M&A)
++ =
( 2012 I 2013 I 2014 I 2015 I 2016 I 2017 I 2018 I 2018 I 2018 I 2019 I 2020 )
![Page 3: M&A Merge the brand and brand the merger](https://reader033.vdocuments.site/reader033/viewer/2022042623/54471fd6afaf9f51178b4901/html5/thumbnails/3.jpg)
המותג כפלטפורמה לבניית עתיד
יצירת חיבור רגשי ונאמנות לחברה
זיהוי הערך המבדל
בניית מסרים וערכים משותפים
![Page 4: M&A Merge the brand and brand the merger](https://reader033.vdocuments.site/reader033/viewer/2022042623/54471fd6afaf9f51178b4901/html5/thumbnails/4.jpg)
מותג הוא התחושה הפנימית שיש לאדם כלפי מוצר, שירות או ארגון
![Page 5: M&A Merge the brand and brand the merger](https://reader033.vdocuments.site/reader033/viewer/2022042623/54471fd6afaf9f51178b4901/html5/thumbnails/5.jpg)
Ethics and Brand Value: Strategic Differentiation, John Patuszek (2005)
Brands that connect are grounded in values, culture & authenticity"“
![Page 6: M&A Merge the brand and brand the merger](https://reader033.vdocuments.site/reader033/viewer/2022042623/54471fd6afaf9f51178b4901/html5/thumbnails/6.jpg)
?
רכישה ומיזוג עמיעד וארקל
![Page 7: M&A Merge the brand and brand the merger](https://reader033.vdocuments.site/reader033/viewer/2022042623/54471fd6afaf9f51178b4901/html5/thumbnails/7.jpg)
Outside Inסקר לקראת מיתוג
![Page 8: M&A Merge the brand and brand the merger](https://reader033.vdocuments.site/reader033/viewer/2022042623/54471fd6afaf9f51178b4901/html5/thumbnails/8.jpg)
סדנת מיתוג )הנהלה גלובאלית(
Inside Out
![Page 9: M&A Merge the brand and brand the merger](https://reader033.vdocuments.site/reader033/viewer/2022042623/54471fd6afaf9f51178b4901/html5/thumbnails/9.jpg)
גיבוש אסטרטגיית המותג
![Page 10: M&A Merge the brand and brand the merger](https://reader033.vdocuments.site/reader033/viewer/2022042623/54471fd6afaf9f51178b4901/html5/thumbnails/10.jpg)
אסטרטגיות מיתוג שונות
Different in Kind
Backing the Stronger Horse
Best of Both
Business as Usual
Richard Ettenson and Jonathan Knowles, 2006
![Page 11: M&A Merge the brand and brand the merger](https://reader033.vdocuments.site/reader033/viewer/2022042623/54471fd6afaf9f51178b4901/html5/thumbnails/11.jpg)
Backing the Stronger Horse
אסטרטגיות מיתוג שונות
![Page 12: M&A Merge the brand and brand the merger](https://reader033.vdocuments.site/reader033/viewer/2022042623/54471fd6afaf9f51178b4901/html5/thumbnails/12.jpg)
Best of Both
אסטרטגיות מיתוג שונות
![Page 13: M&A Merge the brand and brand the merger](https://reader033.vdocuments.site/reader033/viewer/2022042623/54471fd6afaf9f51178b4901/html5/thumbnails/13.jpg)
Different in Kind
אסטרטגיות מיתוג שונות
![Page 14: M&A Merge the brand and brand the merger](https://reader033.vdocuments.site/reader033/viewer/2022042623/54471fd6afaf9f51178b4901/html5/thumbnails/14.jpg)
Corporate Brand
Sub Brands
AMIAD
ARKAL FILTOMAT AMIAD
![Page 15: M&A Merge the brand and brand the merger](https://reader033.vdocuments.site/reader033/viewer/2022042623/54471fd6afaf9f51178b4901/html5/thumbnails/15.jpg)
![Page 16: M&A Merge the brand and brand the merger](https://reader033.vdocuments.site/reader033/viewer/2022042623/54471fd6afaf9f51178b4901/html5/thumbnails/16.jpg)
Brand In
![Page 17: M&A Merge the brand and brand the merger](https://reader033.vdocuments.site/reader033/viewer/2022042623/54471fd6afaf9f51178b4901/html5/thumbnails/17.jpg)
Brand Out
![Page 18: M&A Merge the brand and brand the merger](https://reader033.vdocuments.site/reader033/viewer/2022042623/54471fd6afaf9f51178b4901/html5/thumbnails/18.jpg)
![Page 19: M&A Merge the brand and brand the merger](https://reader033.vdocuments.site/reader033/viewer/2022042623/54471fd6afaf9f51178b4901/html5/thumbnails/19.jpg)
אורית עוז מנכ"ל[email protected]
052-6999933
דינה גדרון מנהלת אסטרטגיה[email protected]
052-6999935
Joinuson a