Mobile Commerce Made Easy™

• In 2010 the US had 60M smart phones. Projected 5-year growth= 110M— 54% of all phones purchased are now smart phones (April 2011)

• InMobi predicts U.S. mobile shopping sales volume will reach $9 billion in 2011 (2010 = $2.4 billion)

• 79% of smartphone consumers use their phones to help with shopping, (comparing prices, finding more product info, locating a retailer)

• 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones

— 38% made a purchase on their phones

Oracle’s “Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers” report. March 2011“The Mobile Movement: Understanding Smartphone Users,” a study from Google and conducted by Ipsos OTX, Dec 2010.

Mobile Commerce is Exploding

“Mobile Internet Will Soon Overtake Fixed Internet”

Mary Meeker, former Managing Director and Lead Tech Analyst for Morgan Stanley, now with Kleiner Perkins, Q2, 2010

Mary Meeker, former Managing Director and Lead Tech Analyst for Morgan Stanley, now with Kleiner Perkins, Q2, 2010

ECommerce ≠ MCommerce

Hot Topics (web) Hot Topics (IPhone)

Not Mobilized

Will Hot Topics succeed in mobile?

Could Hot Topic’s current mobile experience hurt

their brand?

“Our normal conversion rates are 2.3%. Our mobile conversion rates, excluding iPad, are under 0.40%.” Houston, we have a problem…

…Anonymous mShopper client on why they decided to go mobile, Q4, 2010

What will happen to your sales when your competitors go mobile?

DSW(non-mobile-optimized)

Foot Locker(mobile-optimized)

Steve Madden(mobile-optimized)

~0.4%

VS.

Conversion Rates Can range from 1.0% to 3.0%!

Existing Websites Do Not Convert on Mobile Devices

Variab leY our W e bsite Traffi cAvg % of Traffi c that is M obile N O WY our Site 's Conve rsion RateAvg. W e b O rde r Size

1 2 0 ,0 0 0$

Com m e ntsUse d ro p d o wn to select yo u r site's a p p ro x im a te m o n th ly tra ffi c

1 ,4 4 0 ,0 0 0$

Use d ro p d o wn to select yo u r site's a vera g e o rd er size

2.50%200.00$

Use d ro p d o wn to select yo u r site's a p p ro x im a te co n versio n ra te

How m uch m one y am I losing e ve ry Y EAR?

Workshe e t: What Is T he O pportunity C ost of N ot Launching an mStore ?

How m uch m one y am I losing e ve ry m onth?

Assum e d V alue800,000

3.00% Gl o b a l a vera ge i s 1 1 %. Th i s grew b y 3 2 % i n l a s t 6 m o n th s (Us e yo u r s i te a n a l yti c s to i n p u t yo u r s i te's d a ta

Find out how much revenue your company is missing using our mCalculator

A quick tour of our mStores

Home PageCustomizable layout (modules & themes)

Auto-scrolling hot deals carousel

Popular categories & brands (automatic/select)

GetFirstDibs™ sign-up form

Another homepage layout choice

Search EngineAutonomous search for mobile behavior

SOLR search engine customizable for your products

Shopper-friendly search results presentation

Easily sort and filter results, gallery display

Search box on every page

Product DetailsScrolling product image gallery (up to 10)

Automatic sales-price formatting

Easy size and color selection

Shipping cost calculator (increases conversions)

Easy-to-use tabbed display of product fields

Scrolling carousel of related products

Add-to-Wish-List feature

Product Reviews if available

Shopping CartUser-friendly shopping cart with unlimited items

Shipping cost calculator by zip code

Three popular alternative payment options in

addition to all major Credit Cards

Cart abandonment SMS reminders

CheckoutStreamlined 3-step checkout

Integration with current customer database

Three order-processing options:1. Shopping Cart API2. Live-Order Queue3. PCI-compliant Business Processing Center

GetFirstDibs™

mShopper’s patent-pending, exclusive consumer outreach text-messaging platform

Build a mobile database and send text alerts

Powerful for direct response & branding

Analytics measure key ROI metrics

mStore DashboardBuild and manage entire mStoreCustomize mStore designs and layoutMerchandise & promote mStoreBuild mobile database and send text alerts

Welcome to my mStore. Use promo code MOBILE11 for 15% off!

Welcome / Offer Copy

Display from 5 to 50 Brands

Top Brands(from search engine activity)

Display from 5 to 50 Categories

Popular Categories (from search engine activity)

Sign-Up Form Link(can edit copy)

Deal of the Day

Hero Image

Hot Deals Carousel

You’re in control of your mStore!(example below: customizing the homepage)

GetFirstDibs™Driving Traffic,Sales and ROI

GetFirstDibs Helps Drive Traffic to Your mStore

Mobile Sign-Ups

Text alerts to product pages

Email to Database

Links to web sign-up form

Social / Viral Media

Links to web

sign-up form

Auto-redirect for mobile viewers

Form embedded on site

YourStore.com

Keyword Drivers in

Print/ RadioText XYZ to 1234

Bounce-back text

linkPaid Search

Links to web sign-up

form

Mobile Search (Paid)

Mobile Search(Organic)

Mobile Banner Ads

mShopper provides tools in red boxes

Review opt-ins, alerts sent,

transactions, sales amounts, time frame

and even ROI.

Review opt-ins, alerts sent,

transactions, sales amounts, time frame

and even ROI.

mShopper sends order via API to your e-commerce site(can customize for how you want it, takes a few days’ IT time)

mShopper sends order to live-order queue for pick-up/entry(your staff notified order is ready, gets info via email/web server, enters manually)

mShopper’s Business Processing Center enters order into e-commerce site(PCI-compliant Business Center enters order immediately)

1

2

3

Order Processing Made Easy(Choose what works for you)

Pricing Made Easy(We make money when you succeed in mobile commerce)

Monthly Licensing$99-$499-$999

based on web traffic

Performance-Based

Per-Transaction Fee>5% or published affiliate rate

Text

Messaging1 penny per message (Wow!)

We are your mobile business partnernot just a technology partner

Note: Text Messaging costs 1.5 cents per message when not purchased in volume (<100K messages)

Select Client Logos

Select Client Testimonials

On the success of

GetFirstDibs…

“mShopper helped us build a permission-based database of mobile subscribers and launch our first-ever text messaging campaign. They advised on what to promote, the copy to use, and even when to send alerts. Our text messaging campaign led to a clear increase in sales and a very good ROI.”

On mShopper’s

conversion

rates…

“We needed a feature to tell mobile shoppers about our daily deals. Our mStore came with a very user-friendly Daily Deal scheduler with consumer-facing countdown timers. We have some of the finest conversion rates with mShopper's platform."

On the

mShopper-Client

Relationship…

“mShopper has been with us every step of the way to make sure we had the best mStore possible. And it was ready faster and for much less money than other m-commerce providers we considered.”

Take the Next Step Go Mobile Now!

Make your data feed available to mShopper. We’ll build your mStore!

Go Mobile Now!

Kathryn Wardell -VP Merchant Sales & Services - kathryn@mshopper.com) 720 /279-8028

David Gould - CEO/Founder david@mshopper.com

Contact us to see if you can get your first month free!

Thanks!

www.MobileCommerceMadeEasy.com

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