m-commerce-poq studio/people tree pure 2014 presentation
DESCRIPTION
M-Commerce: Being available for your customer wherever and wheneverTRANSCRIPT
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MOBILE COMMERCE Some lessons learnt. Sara Brinton, People Tree Michael Langguth, Poq Studio #Pure35
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Quick Hello -‐ Poq Studio Mobile Commerce Pla@orm
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Trusted by 25+ fashion retailers
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Trusted by industry leading partners
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Mobile is the preferred digital window!
PC 1.6
hours
TV 1.5
hours
Mobile 1.8
hours
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IT’S THE BIG DEBATE % of UK online retail
1%
31%
2010 2013
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Mobile ‘only’ consumer
100% more
engagement
33%
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IT’S THE BIG DEBATE
A mobile future? Mobile search will overtake desktop search by 2014.
3 out of 4 in the UK populaGon will own smartphones by 2016
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Case study A mobile site and app for the fair trade fashion pioneer and online garment retailer.
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For every beauGful garment People Tree makes, there's an equally beauGful change happening somewhere in the world.
Ethical Fashion Fair Trade
About People Tree
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• Professional women and men
• Age group between 30 to 50
• College educated • Stay at home
mums
People Tree consumer profile
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A big increase in mobile traffic
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
2013 2014
Why mobile?
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hVp://m.peopletree.co.uk
The app and mobile site
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Products, Lookbooks and Wish lists
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Merging content & commerce
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The results
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The results
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40% Reduc\on in bounce
rate
Mobile shoppers go beyond the first page
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About 1000 downloads so far. !
£5
Average value of an app user after 2months."
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Results:
4/5 star raGng in the app store, and great feedback from People Tree customers
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Mobile is changing how people shop It’s the start of a journey. Showing great results so far. The plan for the future is to support our stockists with the app to drive in-‐store engagement.
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IT’S THE BIG DEBATE
5 Mcommerce Tips
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Traffic:85% iOS
Revenue: 92% iOS
Tip 1:
Make friends with Analy\cs
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Tip 2:
Test it for yourself
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Tip 3: Make it beautiful Fashion consumers want clear, high-res images and they want lots of them.
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Tip 4: Make it fast
¾ Leave a`er
3 secs
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Tip 5: Mobile is different Work with mobile experts.
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Any ques\ons?
@poqstudio www.poqstudio.com @PeopleTree www.peopletree.com #Pure35