m-commerce and beyond - pata · m-commerce and beyond kate palmer, account director, australia and...
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m-Commerce and Beyond Kate Palmer, Account Director, Australia and New Zealand comScore, Inc.
Digital measurement used to be easy…
We’re spending more and more time with digital media – driven by mobile apps
Mobile is growing the digital media pie
The browser remains a popular way for audiences to access the mobile web…
But apps dominate our mobile time…
And our favourite apps get the most attention
Top 25 mobile apps
Travel e-commerce has grown consistently YOY
m-Commerce spending is outpacing e-Commerce
Mobile ads work, particularly at the bottom of the funnel
However, there is still a monetisation gap in mobile
Only a small proportion of consumers believe that buying experience is better on mobile
Barriers to m-Commerce
What’s next?
Photos: mobilecommercedaily; macworld.com
What’s next?
Photos: tnooz.com; csair.com
What’s next?
Photos: Apple app store
Thank you!
Kate Palmer Account Director, Australia and New Zealand, comScore, Inc. [email protected]
Questions?
@comScoreAPAC