m brain mi benchmarking marketing slide
TRANSCRIPT
and understanding the key success factors for world-class
Market Intelligence
Scope
Tools
Organisation
Process
Deliverables
Culture
Utilising the world’s largest ever Market Intelligence Survey...
Average budget (excl. HR)
Average number of MI
contributors
109 people
Global average
MI team
12 people
Internal clients
579 people
€ 1.6 million
86 people
€ 0.7 million
Internal clients
862 people
MI team
18 people
World class
In 2011, M-Brain completed the world’s largest market
intelligence survey ever conducted.
We interviewed over 700 global MI teams around their greatest challenges in achieving peak business impact from
market intelligence.
The insights gained have enabled us to build the world’s most powerful MI framework and help hundreds of MI teams to build their own Market Intelligence roadmaps.
More than 800 organisations have now used this
powerful benchmarking assessment
to measure how they stand against competitors and identify their
key areas of focus
Discover today how this can benefit
you
www.mbrain.instapage.com