m annaggeerriiaall ffiinnaannccee bus 635 co stco · the scope of this term paper was based on the...

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MANAGERIAL FINANCE BUS 635 COSTCO 1 1.1 INTRODUCTION & OVERVIEW OF THE COMPANY This term paper has been undertaken as one of the requirements of Managerial Finance course (BUS 635) and has been prepared for Dr. H. M. Mosarof, faculty of North South University. The basic purpose of this term paper is to analyze a merchandising company‟s financial condition over a four year period. Merchandising companies purchase the products in a ready-to- sell condition and then sell it to other companies. Since they do not have to make the inventory, their operating cycle is typically shorter. Here, in this term paper, we have chosen COSTCO as the merchandising company. Costco Wholesale Corporation and its subsidiaries (“Costco” or the “Company”) began operations in 1983 in Seattle, Washington. In October 1993, Costco merged with The Price Company, which had pioneered the membership warehouse concept, to form Price/Costco, Inc., a Delaware corporation. In January 1997, after the spin-off of most of its non-warehouse assets to Price Enterprises, Inc., the Company changed its name to Costco Companies, Inc. On August 30, 1999, the Company reincorporated from Delaware to Washington and changed its name to Costco Wholesale Corporation, which trades on the NASDAQ under the symbol “COST.” As of December 2010, the Company operated a chain of 582 warehouses in 40 states and Puerto Rico (425 locations), nine Canadian provinces (80 locations), the United Kingdom (22 locations), Korea (seven locations), Taiwan (six locations, through a 55%-owned subsidiary), Japan (nine locations) and Australia (one location), as well as 32 warehouses in Mexico through a 50%-owned joint venture. 1.2 PURPOSE OF THE TERM PAPER The purpose of this term paper is to know about the comparative financial conditions of COSTCO over a four year period. 1.3 SCOPE OF THE TERM PAPER The scope of this term paper was based on the annual reports of COSTCO. We had done ratio analysis, common size analysis and trend analysis to know about the financial condition of COSTCO. The ratio had been analyzed with respect to time series analysis. In the ratio analysis five major types of ratios had been considered, namely

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Page 1: M ANNAGGEERRIIAALL FFIINNAANNCCEE BUS 635 CO STCO · The scope of this term paper was based on the annual reports of COSTCO. We had done ratio analysis, common size analysis and trend

MMAANNAAGGEERRIIAALL FFIINNAANNCCEE

BUS 635 COSTCO

1

1.1 INTRODUCTION & OVERVIEW OF THE COMPANY

This term paper has been undertaken as one of the requirements of

Managerial Finance course (BUS 635) and has been prepared for Dr. H. M.

Mosarof, faculty of North South University. The basic purpose of this term

paper is to analyze a merchandising company‟s financial condition over a four

year period. Merchandising companies purchase the products in a ready-to-

sell condition and then sell it to other companies. Since they do not have to

make the inventory, their operating cycle is typically shorter. Here, in this term

paper, we have chosen COSTCO as the merchandising company.

Costco Wholesale Corporation and its subsidiaries (“Costco” or the

“Company”) began operations in 1983 in Seattle, Washington. In October

1993, Costco merged with The Price Company, which had pioneered the

membership warehouse concept, to form Price/Costco, Inc., a Delaware

corporation. In January 1997, after the spin-off of most of its non-warehouse

assets to Price Enterprises, Inc., the Company changed its name to Costco

Companies, Inc. On August 30, 1999, the Company reincorporated from

Delaware to Washington and changed its name to Costco Wholesale

Corporation, which trades on the NASDAQ under the symbol “COST.” As of

December 2010, the Company operated a chain of 582 warehouses in 40

states and Puerto Rico (425 locations), nine Canadian provinces (80

locations), the United Kingdom (22 locations), Korea (seven locations),

Taiwan (six locations, through a 55%-owned subsidiary), Japan (nine

locations) and Australia (one location), as well as 32 warehouses in Mexico

through a 50%-owned joint venture.

1.2 PURPOSE OF THE TERM PAPER

The purpose of this term paper is to know about the comparative financial

conditions of COSTCO over a four year period.

1.3 SCOPE OF THE TERM PAPER

The scope of this term paper was based on the annual reports of COSTCO.

We had done ratio analysis, common size analysis and trend analysis to know

about the financial condition of COSTCO.

The ratio had been analyzed with respect to time series analysis. In the ratio

analysis five major types of ratios had been considered, namely

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Liquidity Ratio

Debt Management Ratio

Asset Management Ratio

Profitability Ratio

Market Value Ratio

1.4 METHODOLOGY

We have collected secondary data from the balance sheet and income

statement of annual reports of 2007 to 2010. Both primary and secondary

information was used to prepare this term paper were collected from annual

reports and websites of the company.

1.5 LIMITATIONS

Because of time constraints we had to limit our analysis within the last

4years of data.

In the financial statements of the company some information was not

present.

We also had to rely heavily on the information that was provided on the

internet. As COSTCO is situated in Washigton we had to collect data from

its website since it was impossible for us to visit the company‟s head

office.

Primary data such as interviews with the company‟s managers and

officials are not collected due to time constraint which can provide great

insight into the actual scenario of the company from the inside.

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2.1 ANALYSIS OF BALANCE SHEET

Asset

Current Asset

Current assets of Costco Wholesale Corporation have grown quite steadily

over the years. In 2007 current assets of company was 9324 million US

dollars. In 2009 it was $10337 million. In 2010 current assets of company

increased to $11708 dollars. From the graph, we see that from the year 2007

to year 2009 there is a steady growth but in the year 2010 the rate of growth

was higher than the previous years. A healthy amount of current assets are

important for any company as it will eventually increase its solvency and

improve creditworthiness.

Fixed Asset

Costco Wholesale Corporation has invested quite intensely an amount of

$9519 million in the year 2007. In the year 2008 there is a sharp increase in

the total fixed assets. After that fixed asset continued to grow quite steadily till

year 2010.

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Total Asset

There is a steady increase in the company total asset from year 2007 to 2010.

The total asset in the year 2007 was $ 19606 million which stood at $23815

million in the year 2010.

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Liability and Equity

Total Liabilities

Total liabilities of Costco Wholesale Corporation continued to rise over the

years from 2007 and 2010. From 2007 to 2009 total liabilities increased

steadily but it showed a sharp increase in 2010. In 2009 total liabilities was

$11875 million and in 2010 it was $12885 million.

Shareholder’s Equity

Over the years shareholders of Costco Wholesale Corporation have

experienced healthy growth in the total equity. In 2007 it was $8623 million. In

2010 it becomes $10930 million.

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2.2 ANALYSIS OF CASH FLOW

Cash flow is a statement reporting the change in net cash position, from the

beginning to the ending affected by firms operating, investing and financing

activities. It is designed to show how the firm‟s operations have affected its

cash position by examining the investment (use of cash) and financing

decisions (sources of cash) of the firm. It helps us to identify whether the firm

is generating sufficient cash to purchase additional fixed assets for growth,

whether the firm has excess cash flows to repay debt or to invest in new

products. This information is useful for both financial managers and investors.

So we constructed the cash flow statement of COSTCO for four consecutive

years and interpret on few important items of the statement which cause

major changes in net cash of the firm and also determine its liquidity position.

After constructing the cash flow for four years we found that the ending cash

balance was positive throughout the whole four years. From the graph we see

that the cash holding position of the company improved over the five years

except a decline in 2008. But there was a sharp upward movement in 2009. At

the year end 2010 the company is holding 3214 million US dollars which

indicate the high liquidity of the company. The company can able to maintain

such cash because of the well cash management in Operating & Financing

activities. Those are explained below:

Cash flow from Operating Activity

The operating cash flows generated principally from the day to day operation

of the firm.

There are both ups and downs in net cash flow from operating activities. In FY

2007 net cash from operating activities was $2780 million. The figure declined

drastically in the year 2008. After that it continued to rise. Net cash provided

by operating activities totalled $2,780 in 2010 compared to $2,092 in 2009.

This net increase of $688 was primarily attributable to a $371 decrease in

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Costco‟s net investment in merchandise inventories an increase in net income

of $224, and a $141 increase from the change in our other current operating

assets and liabilities

.

Cash flow from Investment Activity

The second section of cash flow shows cash flow from investing activities.

After constructing the cash flow statement we found that Costco‟s cash flow

from operating activities was fluctuating over the years and remained

negative. Net cash used in investing activities totalled $2,015 in 2010

compared to $1,101 in 2009, an increase of $914. This increase relates

primarily to a $1,113 decrease in cash provided by the net investment in

short-term investments, partially offset by a $195 decrease in cash used for

purchase of property and equipment.

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Cash flow from financing Activity

Cash flow from financing deals with long term loan, notes payable, any

dividend offered in the FY and also any change in common stock.

From the cash flow statement we see that the company has negative cash

flow at financing activities from 2007 to 2010. Net cash used in financing

activities totaled $719 in 2010 compared to $439 in 2009, an increase of

$280. This increase was primarily attributable to a $482 increase in cash used

to repurchase common stock, a $78 increase in repayments of long-term debt

and a $42 increase in dividends paid. These were partially offset by a $124

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increase in the net proceeds from stock-based awards and, a $116 increase

in the net proceeds from short-term borrowings.

2.3 RATIO ANALYSIS

Ratio analysis is the calculation and comparison of ratios which are derived

from the information in a company's financial statements. The level and

historical trends of these ratios can be used to make inferences about a

company's financial condition, its operations and attractiveness as an

investment. To evaluate a firm‟s financial condition and performance, the

financial analyst usually performs analysis on various aspects to find out the

financial health of the firm; among which ratio analysis is one of the most

important and commonly used methods.

Here in this section we are going to derive few commonly used financial ratios

over time which will help us to determine the improvement or deterioration in

its financial position.

Five major categories of ratios are:

Liquidity ratios

Asset Management ratios

Debt Management ratios

Profitability ratios

Market Value ratios

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2.3.1 LIQUIDITY RATIO

Liquidity or Short Term Solvency ratios are used to determine a company's

ability to pay off its short-terms debts obligations. The higher the value of the

ratios, the larger will be the margin of safety that the company possesses to

cover short-term debts. It shows the relationship of a firm‟s cash and other

current assets to its current liabilities. Different types of liquidity ratios are

discussed below.

Current Ratio

Current Ratio is the ratio of current assets to current liabilities. The current

ratio indicates the ability of a company to pay its current liabilities from current

assets and shows the strength of the company‟s working capital position.

Current ratio of 2:1 is considered to be a healthy condition for most

businesses. The ratio is calculated as follows:

Current Ratio = Current Assets / Current Liabilities

The following table shows the Current Ratio data of COSTCO-

Year 2007 2008 2009 2010

Costco Wholesale 1.09 X 1.07 X 1.11 X 1.16 X

Explanation The Current Ratio measures the firm‟s ability to meet its short-

term obligations. From the graph above, we have found that in 2007 COSTCO

current ratio was 1.09X, which in 2008 came down to 1.07X. However, since

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that year COSTCO was able to raise the current ratio till 2010 through

controlling its level of current assets and current liabilities. In 2010, the

company‟s current ratio was 1.16X which means that COSTCO now has

better ability to meet its short-term obligations than before.

Quick Ratio

The Acid-test or quick ratio measures a company's ability to meet its short-

term obligations with its most liquid assets. Inventories typically are the least

liquid of a firm‟s current assets – they are the assets on which require more

time to be sold and losses are most likely to occur in the event of liquidation.

Therefore, it is important to measure the firm‟s ability to pay off short term

obligations without having to rely on the sale of inventories. Quick ratio of 1:1

is considered to be a healthy condition for most businesses. It is calculated as

follows:

Quick Ratio= (Current Assets- Inventories)/ Current Liabilities

The following table shows the Quick Ratio data of COSTCO-

Year 2007 2008 2009 2010

Costco Wholesale 0.52 X 0.50 X 0.53 X 0.60 X

Explanation The Quick Ratio is similar to the current ratio except that it

excludes inventory, which is generally the least liquid current asset. From the

graph above, we see that in 2008, COSTCO had the lowest Quick Ratio of

0.50X throughout its four year period. However, in 2007 and 2009 the

company was unable to hold onto a high level of Quick Ratio due to high

inventory level. But in 2010, COSTCO was able to reduce its inventory level

which resulted in 0.60X Quick Ratio.

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Overall comment on Liquidity Ratios

COSTCO liquidity position gradually improved over the four years and it

slightly fall down in 2008 because of huge amount of inventory piled up from

which company will get the benefits in future. However, Compared to its

competitor WAL-MART1 Costco‟s overall liquidity position was much better

over the years.

2.3.2 ASSET MANAGEMENT RATIO

A set of ratios that measure how effectively a firm manages its assets

compared to its sales. These ratios are designed to find out whether the total

amount of each type of asset as reported on the balance sheet appear

reasonable, too high, or too low considering current and projected sales

levels. Asset Management Ratio is done based on inventory turnover ratio,

day‟s sales outstanding and fixed asset and total asset turnover ratio.

Inventory Turnover Ratio

Inventory turnover measures the speed with which inventories move through

operations. It is computed as follows:

Inventory turnover ratio= Cost of goods sold or Sales Revenue / Average

Inventory

This ratio is used to assess the efficiency in managing (selling) the inventory.

An increase in the inventory turnover is normally desirable. However, if the

turnover is low it means that the company is either overstocking or building up

a stock of obsolete merchandise. Too high an inventory indicates excess

resources are being used up in working capital instead of being used to earn a

return. If the turnover is too high, the company may lose sales because the

goods are not in inventory when customers want them.

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The following table shows the Inventory Turnover Ratio data of COSTCO-

Year 2007 2008 2009 2010

Costco Wholesale 11.95X 12.8X 11.94X 12.31 X

Explanation The increase in Costco‟s inventory turnover from 11.95 to 12.8

indicates that the management of inventory has improved in 2008. In 2009

inventory turnover ratio declined from 12.8 to 11.94, a 6.7% decline compared

to the previous year. However, in the year 2010 the ratio started to increase

once again.

Days Sales Outstanding (DSO)

Days Sales Outstanding (DSO): 365/Accounts Receivables turnover

Year 2007 2008 2009 2010

Costco Wholesale 3.84

days

3.88

days

5.1

days 4.11 days

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Explanation: The Average Collection Period or Days Sales Outstanding is

useful in evaluating collection of credit from its customers. Here, we found that

in 2007 and 2008 Costco had low DSO of 3.84 days and 3.88 days

respectively. In 2009 the ratio was increased to 5.1 days but in 2009 DSO

decreased to 4.11 days.

Fixed Asset Turnover

Fixed Asset Turnover ratio measures the amount of sales generated for every

dollar's worth of fixed assets. The fixed asset turnover ratio is calculated by

dividing sale by total assets. It is calculated as follows:

Fixed Assets Turnover Ratio = Sales Revenue/ Fixed Assets

The following table shows the Fixed Asset Turnover Ratio data of COSTCO-

Year 2007 2008 2009 2010

Costco Wholesale 6.62X 6.85X 6.41 X 6.74 X

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Explanation: The Fixed Assets Turnover Ratio measures how effectively the

firm uses its fixed assets including plant and equipment to help generate

sales. We can see that Costco‟s fixed asset turnover ratio had soared up from

6.62X in 2007 to 6.85X in 2008. Although the ratio has declined in 2009, it

showed an increasing trend again in 2010.

Sales Turnover or Total Asset Turnover

Sales Turnover or Total Asset Turnover ratio measures the amount of sales

generated for every dollar's worth of assets. The total asset turnover ratio is

calculated by dividing sale by total assets. It is calculated as follows:

Sales Turnover or Total Assets Turnover = Sales Revenue/ Total Assets

The following table shows the Sales Turnover or Total Asset Turnover data of

COSTCO-

Year 2007 2008 2009 2010

Costco Wholesale 3.22X 3.43X 3.18X 3.2X

Explanation: The Total Assets Turnover indicates the efficiency with which

the firm uses all its assets to generate sales. Like the previous ratio, Costco

had higher Total Assets Turnover ratio of 3.43X in 2008, but it failed to

maintain that level till 2010.It means that Costco is not generating a sufficient

volume of business given its investment in total assets.

Overall comment on Asset Management Ratio

By analyzing the all types of asset management ratio, we see that all the

ratios showed rising trend in 2008. After that all the ratios started declining.

This is partly because of financial crisis that hit the whole financial market

adversely in the year 2008. Nonetheless, all the ratios started increasing

again from 2010. Compared to its competitor WAL-MART2 Costco was able to

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manage high inventory turnover ratio through out all the four years. That

means the company is efficiently managing its inventory. Higher DSO of

Costco compared to WAL-MART also indicates that Costco has a effectively

managed credit and collection department than that of the competitor.

2.3.3 DEBT MANAGEMENT RATIO

Debt Management ratios help to evaluate a company's long-term solvency

measuring the extent to which the company is using long-term debt. This ratio

reflects how effectively a firm is managing its debts. It helps the analyst to

determine the extent to which borrowed funds have been used to finance

assets and review how well operating profits can cover fixed charges such as

interest.

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Debt Ratio

The debt ratio indicates how much of a company's assets are provided

through debt or the percentage of the firm‟s assets financed by creditors. Total

debt includes both current liabilities and long term liabilities. Creditors prefer

low debt ratios, because the lower the ratio, the greater the cushion against

creditor‟s losses in the event of liquidation. The owners on the other hand can

benefit from leverage because it magnifies earnings, and thus the return to

stockholder. But, too much debt often leads to financial difficulty, which

eventually might cause bankruptcy. It is calculated as follows:

Debt Ratio= Total Debt/ Total Assets

The following table shows the Debt Ratio data of COSTCO-

Year 2007 2008 2009 2010

Costco Wholesale 56% 55% 54% 54%

Explanation: The Debt Ratio measures the percentage of the firm‟s assets

financed by creditors. Lower ratio of debt is preferred than the higher ratio,

because it works as a cushion against creditor‟s losses. In 2007 Costco had

highest debt ratio of 56% among the four year period. The debt ratio

decreased significantly from 2008, it was 55% indicating that Costco was

reducing its investment. However, we can see that the company‟s debt ratio

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was declining over the years. It is an indication that Costco is repaying its

debt.

Time Interest Earned Ratio

The TIE ratio measures the extent to which earnings before interest and taxes

(EBIT), also called operating income, can decline before the firm is unable to

meet its annual interest cost. Failure to meet this obligation can bring legal

action by the firm‟s creditor, possibly resulting in bankruptcy. The TIE ratio is

computed by dividing earning before interest and taxes (EBIT) by interest

charges. It measures the ability of the firm to meet its annual interest

payments. The TIE ratio is calculated as follows:

Interest Coverage Ratio or Times interest earned ratio = Operating

Income or EBIT/ Interest expenses

The following table shows the Interest Coverage or Times interest ratio data of

COSTCO-

Year 2007 2008 2009 2010

Costco Wholesale 27.68 X 20.48 X 17.00X 19.50 X

Explanation: Times Interest Earned ratio measures the ability of the firm to

meet its annual interest payments. The higher its ratio value, the better is the

firm‟s ability to fulfill its interest obligations. Costco‟s had 27.68X TIE ratios in

2007, but it had decreased to 20.48X in 2008. The company‟s TIE ratio further

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plummeted to 17.00X in 2009.TIE ratio started to increase again in 2010. This

means that Costco‟s is not as much able to meet its annual interest payments

as it was in 2007.

Debt Equity Ratio

The ratio between total debt & total equity is termed as Debt Equity Ratio.

Debt Equity Ratio (DER) gives an indication by what factor the total debt is,

compared to the total equity of a company.

Debt Equity = Total Debt / Total Equity

The following table shows the Debt Equity Ratio data of COSTCO-

Year 2007 2008 2009 2010

Costco Wholesale 1.26X 1.24 X 1.17X 1.18 X

Explanation: Costco‟s debt Equity ratios has decreased to 1.24 in 2008 than

the following year also decreased than it‟s started increasing. As lower debt

equity ratio is better for a company, so we can say that Costco‟s condition is

improving.

Overall comment on Debt Management Ratio

The management is efficient enough in managing their debt since over the

five year period their debt ratio was in the range of 50-60%. Although the

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management should be concern in improving the TIE ratio, compared to WAL-

MART3 it performed much better.

2.3.4 PROFITABILITY RATIO

Profitability ratios show the combined effect of liquidity, asset management,

and debt management on operating results. It is the net result of a number of

policies and decisions. A group of ratios showing the effect of liquidity asset

management, and debt management on operating results, the ratios are profit

margin on sales, return on asset (ROA) and return on equity (ROE).

Net Profit Margin

Net Profit Margin is the ratio of profitability calculated as net income divided by

sales revenues, or net profits divided by sales. It measures how much out of

every dollar of sales a company actually keeps in earnings. Profit margin is

very useful when comparing companies in similar industries. A higher profit

margin indicates a more profitable company that has better control over its

costs compared to its competitors. Profit margin is displayed as a percentage;

a 20% profit margin, for example, means the company has a net income of

$0.20 for each dollar of sales. It is calculated as follows:

Net Profit Margin = Net Income/ Sales Revenue

The following table shows the Net Profit Margin Ratio data of COSTCO-

Year 2007 2008 2009 2010

Costco Wholesale 1.7% 1.8% 1.5% 1.7%

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Explanation: The Net Profit Margin measures the percentage of each sales

amount remaining after all costs and expenses, including interest, taxes, and

preferred stock dividends. A higher net profit margin is ideal. In this case, we

see that Costco‟s experienced ups and downs in earning net profit from

business. Its net profit margin was 1.7% in 2007, 1.8% in 2008, the net profit

margin fell to 1.5% in 2009 and again rose to 1.7% in 2010. This was due to

incurring high operating expenses and repaying debt payments which the

company borrowed for investment purposes.

Gross Profit Margin

The ratio between Gross Profit & Sales Revenue is termed as Gross Profit

Margin (GPM). Gross Profit Margin (GPM) gives an indication of profit per

Taka of sales and is calculated by dividing the Gross Profit by the Sales

revenue.

Gross Profit Margin = Gross Profit / Sales Revenue

The following table shows the GPM Ratio data of COSTCO-

Year 2007 2008 2009 2010

Costco Wholesale 12.6% 12.65% 13.00% 13.04%

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Explanation:

The gross profit margin ratio is used as one indicator of a business's financial

health. The higher the gross profit margin ratio the better is the financial

performance. Here, we can see that Costco‟s gross profit margin continued to

increase over the last four years which is an indication of better financial

health.

Operating Profit Margin

The ratio between Operating Profit & Sales Revenue is termed as Operating

Profit Margin (OPM). Operating Profit Margin (OPM) gives an indication of

operating profit per Taka of sales and is calculated by dividing the Operating

Profit by the Sales revenue.

Operating Profit Margin = Operating Profit / Sales Revenue

The following table shows the OPM ratio data of COSTCO-

Year 2007 2008 2009 2010

Costco Wholesale 2.55% 2.77% 2.54% 2.72%

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Explanation: Operating profits are „pure‟ because they measure only the

profit earned on operations and ignore interest, taxes, and preferred stock

dividends. A higher profit margin is ideal. Here, we found that Costco‟s

operating profit margin declined in 2.55% in 2007, with a little hike in 2008, to

2.54% in 2009. In 2010 it again rose to 2.72%, slightly lower compared to the

year 2008. So we can see that Costco‟s operating profit margin was

fluctuating from year to year.

Return on Asset (ROA)

Return on Asset (ROA) an indicator of how profitable a company is relative to

its total assets. It gives an idea as to how efficient management is at using its

assets to generate earnings. It is calculated by dividing a company's annual

earnings by its total assets, ROA is displayed as a percentage. Sometimes

this is referred to as "return on investment". The ROA after interest and taxes

are computed as follows:

Return on Asset (ROA) = Net Income / Total Assets

The following table shows the Return on Asset (ROA) data of COSTCO-

Year 2007 2008 2009 2010

Costco Wholesale 5.5% 6.2% 4.9% 5.4%

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Explanation: ROA measures the overall effectiveness of management in

generating profits with its available assets. Here, we see that Costco‟s had

ROA of 5.5% in 2007, which plummeted to 6.2% in 2008. It further went down

to 4.9% in 2009 but rose a little bit in 2010 by a mere 5.4%.

Return on Equity (ROE)

Return on Equity (ROE) is the amount of net income returned as a percentage

of shareholders equity. It measures a company's profitability by revealing how

much profit a company generates with the money shareholders have invested.

The return on equity (ROE) is measured as follows:

Return on Equity (ROE) = Net income available for common

stockholders’ / Common Equity

The following table shows the Return on Equity (ROE) data of COSTCO-

Year 2007 2008 2009 2010

Costco Wholesale 12% 14% 11% 12%

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Explanation: ROE measures the return earned on the common stockholders‟

investment in the firm. In 2007, ROE of Costco‟s was 12%, it rose to 14% in

2008. However, ROE fell to 11% in 2009 and rose a bit in 2010, by 12%. This

was because Costco‟s net income fell significantly in 2009 compared to net

income of 2008.

Overall comment on Profitability Ratio

Compared to WAL-MART4 Costco‟s management is not efficient at using its

asset to generate earnings. ROE indicates that costco is less capable of

generating cash internally.

4 www.wikiinvest.com

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2.3.5 MARKET VALUE RATIO

MARKET VALUE RATIO

The Market Value Ratios represent a group of ratios that relates the firm‟s

stock price to its earnings and book value per share. These ratios give

management an indication of what investors think of the company‟s past

performance and future prospect. If the firm‟s liquidity, asset management,

debt management, and profitability ratios are all good then market value ratios

will be high which will lead to an increase in the stock price of the company.

A set of ratios that relate the firm‟s stock price to its earnings and book value

per share, two ratios like price earnings ratio and market book value ratio

these gives management an indication of what investors think of the

company‟s past performance and future prospects. If the firm‟s liquidity, asset

management, debt management and profitability ratios are all good then its

market value ratios will be high and its stock price will also be higher than its

book value per share and vice versa.

Price-earnings Ratio or Earnings Multiple

This is the ratio of the price per share to earnings per share. It shows how

much investors are willing to pay per dollar of reported profit. It is calculated

as follows:

P/E Ratio = Market Price per Share/ Earnings per Share

The following table shows the P/E Ratio data of COSTCO

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Year 2007 2008 2009 2010

Costco Wholesale 28.05X 18.1X 24.00X 23.8X

Explanation: The P/E ratio measures the amount that investors are willing to

pay for each dollar of a firm‟s earnings. But Costco‟s P/E ratio decreased from

28.5X in 2007 to 23.8X in 2010. This was due an increase in the earnings per

share of Costco. However, in 2009 price of Costco‟s share fell due to

comparatively poor performance and as a result EPS also fell and so the P/E

ratio fell to 24.0X and 23.8X in 2010.

Earnings per Share

The ratio between the net profit & total number of outstanding shares is given

by Earnings per Share (EPS). It is an indicator of the overall operational

profitability of the company, as well as the performance. EPS can be used as

a barometer for measuring the firms potential for generating future cash flows.

Earning per Share (EPS) = Net Income Available for Common

Stockholders’/Number of Common Shares outstanding

The following table shows the EPS ratio data of COSTCO-

Year 2007 2008 2009 2010

Costco Wholesale $2.37 $2.89 $2.47 $2.92

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Explanation: Earnings per Share for Costco were higher in the year 2008 and

2010 which is due to the higher net income generated by the company.

However, in 2007 the company‟s Earnings per Share ratio fell sharply to $2.37

and again in 2009 to $2.47 due to lower net income available for common

shareholders.

Book Value per Share

Book Value per Share or BVPS is the ratio between the common equity/net

worth and the number of common shares outstanding (amount).

Book Value per Share = Common Equity or Net Worth / Number of

Common Shares Outstanding

The following table shows the Book Value per Share ratio data of COSTCO-

Year 2007 2008 2009 2010

Costco Wholesale $19.73 $21.25 $22.98 $24.98

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Explanation: From the above data given, we can see that Book Value per

Share of Costco increased consistently since 2007. Book Value per Share

was $19.73 in 2007, and till 2010 it is $24.98. This is due to Costco‟s

consistent performance in the business.

Overall comment on Market Value Ratio

In terms of EPS it can be said that WAL-MART5 had performed better than

Costco.

5 www.wikiinvest.com

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3.1 RECOMMENDATION & CONCLUSION

Costco will remain a key player in the retail market today. As it

continues its growth, Costco will need to identify strategic opportunities to

advance their company. Looking toward the future, management needs to

take advantage of growing market areas while also taking advantage of

existing markets to take a larger market share. Costco must also take risk to

enter these new markets before the competition does. There are few new

competitors entering the retail market of Costco since the barriers to entry are

so great, but it still has great competition of Wal-Mart, WinCo, and Fred

Meyers. Therefore management needs to be very proactive in the marketing

of Costco, making sure to do its research into new markets. Since Costco is

very financially sound, it is best to take advantage of research and

development to make them a better company, especially while the company

has the means to do it. Factors to look for are where are the competition

going, what are the international laws and requirements to enter a new

market, and what are not just the financial benefits, but also the other benefits

of expanding their business.

The Costco Corporation is very strong, and continues that way. One

of its main strengths is that it is a very liquid company. It has billions in cash

and cash equivalents that allows it to finance future growth. Another financial

strength is that Costco has high investments into fixed assets, so that if

crunch time came, it could make those fixed assets liquid to cover liabilities.

Having a very liquid company that can invest into its future is a sign of strong

financial performance.

The main weakness of Costco is that it also a surplus of cash on hand.

It could be aggressively using the retained earnings and cash to finance

greater growth, and to be invested in more long term investments.

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Costco has kept a sound financial plan over the last five years and its

management‟s intentions to keep Costco on top of the market. As we come

into the future of the retail market, Costco shows promises of strong growth

and a greater market share.

3.2 BIBLIOGRAPHY

1. Annual Report of 2007-2010.

2. Besley & Brigham, „Essentials of Managerial Finance‟, 14th

Edition, Besley & Brigham.

3. http://www.advfn.com/p.php?pid=financials&btn=s_ok&mode=an

nual_reports&symbol=NYSE:WMT&start_date=13

4. http://quicktake.morningstar.com/stocknet/efficiencyratios10.asp

x?symbol=wmt

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APPENDIX

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