lynley shimat lys, rob moore &. master hands presentation outline master hands clip helping you...
TRANSCRIPT
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Lynley Shimat Lys, Rob Moore Lynley Shimat Lys, Rob Moore &&
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Master Hands Presentation Outline
• Master Hands clip• Helping You Sell clip• Chevrolet’s Films
– History– Use
• A Coach For Cinderella Clip
• American Harvest Clip• Industrial Parodies• Brief Intro to Jam Handy• Filmography of Gordon
Avil• Labor Issues and
Chevrolet
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A Clip from A Clip from Master Master HandsHands
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The Sales Pitch - Helping You Sell
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The Sales Pitch - Helping You Sell Clip
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Chevrolet’s Films
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Partial List of Films
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Use of Films
• Helping Salespeople & Dealerships• Newsreel Product Placement• Encouraging workers / discouraging strikes• Showings:
– High Schools and Universities – (Students’ influence on the family)– Organized Groups and Clubs – (Outreach to Business and Professionals)– Factories, Mills and Industrial Organizations
– Community Theaters (Family Showings)
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A Coach For Cinderella Cartoon
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A Coach For Cinderella Cartoon
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Master Hands Reunited - American Harvest
Clip
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Master Hands Reunited - American Harvest
Clip
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Industrial Parody Without Zinc Oxide you wouldn’t have your prosthetic
limb, the brakes on your car, or that fire extinguisher . . . Parody of industrial films.
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A Brief Intro To Jam A Brief Intro To Jam HandyHandy
• Henry Jam(ison) Handy:
– Kicked out of University of
Michigan for writing exaggerated
newspaper article about
professor
– Blacklisted from university
career
– Journalist
– Olympic Swimmer (won medals 20
years apart)
– Industrial filmmakerLinda Robinson Walker in Michigan Today 3/95: http://www.umich.edu/~newsinfo/MT/95/Mar95/mt2m95.html
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Jam Handy OrganizationJam Handy Organization
• “General Motors executives picked Handy to develop filmstrips for GM subsidiaries—films that could have subtitles printed on them, and be stopped to allow discussion. Skip Wendt, a filmmaker who was employed by the Handy Organization in the 1960s and '70s, said that for the introduction of a new model Chevrolet,
Handy's group would produce separate packages of materials for dealers, salesmen, mechanics, and customers--brochures, manuals, pamphlets, filmstrips, everything--to teach about the model, and to fire the enthusiasm of the staff.”
Linda Robinson Walker in Michigan Today 3/95: http://www.umich.edu/~newsinfo/MT/95/Mar95/mt2m95.html
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Gordon Avil Filmography
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Labor Labor Relations Relations
and and ChevroletChevrolet
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Labor Relations and ChevroletLabor Relations and ChevroletJune 1936June 1936
• United Auto Workers (UAW) targets Flint, Michigan: General Motors’ Home Office and production center
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Beginnings of the UAW
•UAW signs first GM members in Indiana•Reuther brothers Victor, Walter and Roy join UAW as union organizers•Member drive begins in Flint•Fisher Body I workers succeed in a short sit-down strike•Roy Reuther heeds government inquiries into company spies infiltrating labor organizations; strike is planned for January 1st
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November/December 1936
• Fisher Body I workers succeed in a short sit-down strike
• Roy Reuther heeds government inquiries into company spies infiltrating labor organizations; strike is planned for January 1st
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December 30th 1936
• Company spies are exposed at Flint UAW Local meeting
• Spies are convinced strike will occur in another state
• Two days before the strike, GM begins removing dies from Fisher Body 1 and 2
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January 1937
• Workers at Fisher Body 1 and 2 sit down to occupy the plants and prevent die removal
• GM is granted an injunction against workers• Police prepare to evict strikers but Judge
Black’s decision is overturned when it’s revealed he owns over $200,000 in GM stock
• Union leadership demands recognition from General Motors as their sole bargaining unit
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Sit downs spread
• 3800 Workers at Cadillac factory in Detroit stage a sit down
• Police use tear gas and shotguns in an effort to evacuate the strikers in Fisher 1 and 2: Later named “The Battle of the Bulls”
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GM forced to bargain• Strikers at Fisher 1 and 2 fight back with fire
hoses and showers of 2-pound door hinges• Governor sends in the National Guard• A wave of sit downs occurs in plants in
Detroit, Anderson, IN, St. Louis, MO; more than 3/4 of GM’s workforce is on strike
• GM agrees to meet with UAW officials• Michigan governor insists GM resolves its
labor issues
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GM Reverses Its Promise
• UAW agrees to evacuate factories when GM agrees to bargain
• GM breaks its agreement; Fisher 1 and 2 are occupied
• GM agrees to meet with UAW officials
• Michigan governor insists GM resolves it’s labor issues
• UAW agrees to evacuate factories when GM agrees to bargain
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February 1937
• GM is granted another injunction on the striking UAW members
• UAW members converge in Flint for a massive demonstration
• Governor denies the injunction and forces GM and UAW to the bargaining table
• February 11th GM signs agreement to bargain with UAW; sit downers leave the plants