lyndsey farrow webinar: 5 ways packaging codes and markings benefit consumers & brands
TRANSCRIPT
Matthews Marking Systems
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Marking & Coding
What is marking & coding?
• Method of printing information, such a variable data and
barcodes, on different surfaces and materials.
• $7 billion industry by 2021
Beige Market Intelligence “Strategic Assessment of the Coding and Marking Market”
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Industries
Consumer
Packaged GoodsPharmaceutical Industrial
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Marking & Coding: Benefits
Documenting Origin & Freshness
Country of Origin Labeling
New legislation introduced for 2016
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Marking & Coding: Benefits
Providing Authenticity and Safety Data
Serialization codes
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Marking & Coding: Benefits
Delivering a Better Experience
Loyalty and rewards programs
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Marking & Coding: Benefits
Strengthening & Protecting Brands
Identification codes are about trust.
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Marking & Coding: Challenges
Print Quality
Data Management
Cost Control
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Q&A
Lyndsey FarrowMarketing Communications Specialist
Mike OrcuttNational Sales Manager, CPG
Thank You