8/8/2019 LYB Case Study

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8/8/2019 LYB Case Study

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ose Your bottle 

LiME provides innovave programmes, projects and resources that deliver community engagement with sustainable andmeasurable results. Helping you reach your audience is at the heart of everything we do and our aim is to inspire in orderto drive atudinal and behavioural change.

Working in partnership and ulising our peer-led processes, we will help you to connect with and inform your community.Whether you’re tackling an-social behaviour, educang young people on the dangers of drug & alcohol misuse or increasingpublic confidence, LiME can provide a tailor-made soluon that will sr your imaginaon.

LiME Social Markeng, Media & Communicaons Ltd | e: refreshing@justaddlime.co.ukt: 0844 544 2885 | w: www.justaddlime.co.uk

The Safer Hasngs Partnership projectto tackle under-age drinking

When under-age drinking emerged as a localpriority, the Safer Hastings Partnership (SHP)turned to LiME for a sustainable educationalresource that would complement the existingenforcement activity to tackle this issue.

First of all, LiME set out to consult witha significant proportion of local teenagers for the SHP, in order to find out how many weredrinking alcohol, when they started drinking,

where they access alcohol, etc.

LiME achieved this, consulting 15% of Year 10students (age 14-15) in mainstream educationin Hastings. They represented a cross-sectionfrom young offenders to youth councillors.

The consultation itself was very useful to thePartnership, with the local District Commander saying: “This research helped us to target thesource of the alcohol supply and locations

where young people are drinking... enablingus to deal with alcohol-related ASB in a moretargeted way than before.”

But the project didn’t stop there. LiME usedthe information gleaned from the consultationphase to build an educational resource, withthe input of local teenagers at every stage.

In fact, the youths themselves felt education

would be the most effective way to stop their peers drinking. So LiME developed a resourcefor the SHP that could be mainstreamed intolocal schools to educate young people aboutthe dangers of under-age drinking so thatthey could make informed decisions aboutalcohol consumption.

Known as Lose Your Bottle, the educationalresource included a film and four PSHElessons. So far in Hastings, 17% of Year 9 and18% of Year 10 students have been taught thematerials in their schools.

Evaluation of the impact of this resource onthese students showed: 36% said they woulddrink less as a result of Lose Your Bottle, andthere was a 23.4% reduction in the number 

believing it is ok to get so drunk that youpass out. 72% said they now have a better understanding of how alcohol affects the body.

All teachers who have used the resourcewill use it again. 90% rated it as an effectiveresource – both with those who have not yetstarted drinking and with those who have.

Simon Thurston, a former deputy headteacher, said, “I was surprised that even some

of the hardened, cynical kids were impactedby the DVD to the point where they weresaying they wouldn’t drink any more.

“What makes it work is that our students canrelate to it because it’s very contemporary,the characters are believable and the localreferences make it relevant. Another thingthat made it work very well was the processwithin the project of involving local young

people in developing & shaping the storyline.

“I love the fact that LiME took their ideas awayand then came back to them for the redrafting,because that’s one of the things that reallymakes Lose Your Bottle stand out fromsimilar projects.”