luxury society market guidestatic.luxurysociety.com/mg/ru.pdf · luxury society market guide russia...

L U X U R Y S O C I E T YM A R K E T G U I D E

Russia2 0 1 1

L U X U R Y S O C I E T YM A R K E T G U I D E

Russia

SUPPORTINGPARTNERS

LUXURY SOCIETY MARKET GUIDE

RUSSIA

From Paris to Los Angeles, from London to Bangkok, from Mauritius to Sydney...

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Contents

Foreword

Country Overview Luxury Society

Economy

Local Wealth

Luxury Market

Corporate Members

Directory Malls &Department Stores

Concept Stores

Distribution Groups

Magazines

Websites

Publishing Companies

Advertising, Design & Digital

Business Consulting

Market Research

PR & Events

Recruitment

Hotel Representation

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RUSSIA

Foreword

w w w . m i l l e s i m a . c o mStores Iphone - Blackberry - SamsungCatalogue Websites

Join us on Facebook, Twitter and YouTube

THE FINEST BORDEAUX, BURGUNDIES AND CHAMPAGNES. . .ARE MATURING FOR YOU IN OUR CELLARS.

2,500,000 BOTTLES, HALF-BOTTLES, MAGNUMS, DOUBLE-MAGNUMS, JEROBOAMS, IMPERIALS

BORDEAUX 87, quai de Paludate, 33000 Bordeaux, France SAINT-TROPEZ Quartier de la Bouillabaisse RD 98, 83390 Saint-TropezNEW YORK 1355 2nd Ave, New York, NY 10021

FRANCE DEUTSCHLAND UNITED KINGDOM IRELAND OSTERREICH SUISSE BELGIQUE LUXEMBOURG ESPAÑA ITALIA PORTUGAL HONG KONG

Contact us on free phone 00 33 557 808 813

The luxury industry has become an increasingly complex and competitive market, in which we are

all committed to serving demanding customers and delivering excellence on a daily basis.

To succeed in our mission, it is essential to collaborate with those who share this same quest

practices and strategies that rule our industry. Ultimately, those professionals who can match a

luxury buyer’s demanding set of expectations.

Following our series of LS Local events in Paris, London, Milan, New York, Geneva, Los Angeles,

Munich, Moscow, Dubai, Mumbai, Shanghai, Hong Kong and Sao Paulo, we discovered that the

search for a PR company, digital agency, distributor or even sourcing personnel, presents a series of

challenges for executives entering new markets.

Leveraging the collective knowledge of our vast network and drawing on the insights uncovered

around the world, during LS Locals, we have put together a series of regional guides, recommending

the best service providers, agencies, consultants and luxury experts that can make a difference to

businesses. Those chosen have been included because of their long-term experience working with

Our listings are of course, non-exhaustive, but with more than 20,000 members from 150 countries,

we feel we have a front-row understanding of who does what in our key markets.

If there are companies not included in our listings that we need to know about, please send through

details to [email protected] and we will be happy to consider them in future issues of

our guides. They will also be featured in our online directory, which currently lists more than 1600

suppliers to luxury brands (www.luxurysociety.com/directory).

We, at Luxury Society, sincerely hope our market guides and directories will enable you to source,

select and connect with the partners best placed to make a difference to your business.

Kindest regards,

Luxury Society founders

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RUSSIA

GDP (total) $1,465 billion

GDP (per capita) $15,900

Growth +4%

Members

Companies

Service Providers

Country OverviewSection produced in collaboration with

Fashion & Accessories (65)

Media & Publishing (49 )

Automotive (46)

Jewelry (33)

Yachting & Boating (32)

Real Estate (31)

Travel & Hospitality (26)

Furniture & Homeware (20)

Timepieces (19)

Art (15)

Aviation (15)

Fine Foods (15)

Wine, Spirits & Cigars (12)

Multi Sector Retail (9)

Lifestyle & Personal Services (7)

Sports (6)

Beauty & Wellbeing (5)

Consumer Electronics (5)

Holding Companies & Groups (5)

Banking & Financial Services (1)

Associations & Non Profit (1)

Trade Fairs (11)

Exhibitions (9)

Marketing & Sales Services (7)

PR (6)

Consulting (3)

Business Consulting (2)

Communication (1)

Event Production (1)

Digital Signage (1)

Market Research (1)

Photographer Management (1)

Recruitment (1)

382 COMPANIES SPECIALIZED IN

36 SERVICE PROVIDERS EXPERTS IN

Fore more details, visit luxurysociety.com/directory

Fore more details, visit luxurysociety.com/service-providers

635

439

45

Luxu

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2

For the full report: www.ledburyresearch.com/research-reports/wealth-profiles

LUXURYSOCIETY IN RUSSIA

Russia is the seventh largest economy in the world on purchasing power parity;; GDP currently

in 1985, when Mikhail Gorbachev took power, that reform took off. Perestroika (restructuring) and

Glasnost (openness) liberalised both the economy and the political system.

The global crisis affected Russia’s banking system, which faced liquidity problems. Moscow

responded quickly in October 2008, initiating a rescue plan of over $200bn.

The Russian economy is primarily dependent on energy and other raw materials, leaving it very

exposed to the highly volatile swings in global commodity prices. Russia’s infrastructure requires

large investments and must be replaced or modernized if the country is to achieve broad-based

economic growth.

The government is also having to tackle the problems of a shrinking workforce and a high level

achieved from high commodity prices.

ECONOMY

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RUSSIA

Population 139,390,000

Millionaires (number) 291,000

Millionaires (assets) $2,810 billion

Number of russian millionaires

Country OverviewSection produced in collaboration with

% of leading luxury brand stores 1,24%

growth in luxury stores +42%

luxury stores / 10k millionaires 1.16

For the full report: www.ledburyresearch.com/research-reports/wealth-profiles For the full report: www.ledburyresearch.com/research-reports/wealth-profiles

Given the nascent nature of the banking sector, there is usually a blurred line between a wealthy individual’s

corporate and personal assets. Although the number of Russian billionaires depleted considerably in 2008,

Moscow since 2005;; Russian consumers are now the world’s 4th biggest spenders on luxury (after the US,

The biggest phase of recent wealth generation has been the privatisation years of the 1990s. This provided

Russian entrepreneurs with the potential for rich pickings. A small number of them, often referred to as

‘oligarchs’, acquired vast interests in the energy and media sectors. Some analysts believed that the then

Vladimir Putin, soon made it clear that there was no question of that with him in charge.

Most Russian private banking clients have a deep mistrust of banks, based from their experience of the 1998

over the next few years, with an increased appetite for risk. Many of Russia’s wealthy businessmen facing

prison due to tax disputes have relocated to the UK.

LOCAL WEALTH

which forced the $8 billion luxury economy to contract by half. Luxury goods retailing has traditionally

been Russia’s most developed sector, with the majority of international luxury brands present with mono-

brand stores (CPP).

During the GFC, several big name brands were forced to permanently close boutiques in luxury capitals,

Moscow and St Petersburg. Distributors Mercury and Bosco di Ciliegi have led the import of luxury goods

since the early 1990’s, and also control TSUM and GUM department stores respectively. The biggest

challenge said to be facing Russia’s luxury market is the exodus of Russians who prefer to shop abroad.

LUXURY MARKET

Millionaires Deca-Millionaires Centa-Millionaires

300k

225k

150k

75k

20k

15k

10k

5k

2000

1500

1000

500

2008 2009 2010 2008 2009 2010 2008 2009 2010

Country Overview

For the full report: www.ledburyresearch.com/research-reports/wealth-profiles

Russia

>CHF 3,000

Premium

G7

CHF 500-3,000

Luxury

Global

CHF 200-500

2008

2009

20082007

2007

20082007

2009 2010

2010

2009 2010

Luxury Car Demand

Core Luxury Growth (Change in value of Swiss Watch Imports)

Aspirational Luxury Growth (Change in volume of champagne imports)

+30%

0

-30%

60%

0

-60%

40%

0

-40%

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RUSSIA

OVERVIEW DETAILS

MANAGEMENT

CONTACT

Corporate Members

Emailvision is a leader in on-demand software for online relationship marketing.

We power smart email, mobile and social marketing with built-in customer intelligence, helping luxury brands to engage with fans and loyal customers beyond traditional channels. To make it possible for

streams online, we provide excellence in software and integrations with key business applications, while luxury brands possess invaluable information about their customers.

With this knowledge, luxury brands are able to develop the most innovative and personalised communications to foster stronger, more enduring relationships, taking full advantage of the unprecedented

teams in 19 countries, we work closely with our clients to deliver 350,000 campaigns every month worldwide.

Our work has always been about giving marketers complete control of their online campaigns, without heavy reliance on internal IT, through cutting edge technology. Yet, when it comes to service and support, we take the old-fashioned approach. Being customer-focused is one of our core values and our highly responsive and dependable staff work closely with clients to help them achieve their marketing goals.

References

Hermès, Mercedes-Benz, Sandro… just three of over 3,000 clients worldwide.

Founded: 1999Permanent staff: Over 600Worldwide presence: 19 countries Argentina, Austria, Belgium, Brazil, Canada, China, France, Germany, Hong-Kong, Israel, Italy, Mexico, Netherlands, Portugal, Spain, Sweden, Switzerland, UK, USA

Nick HeysFounder and CEO

EMAILVISIONSeefeldstrasse 698008 Zürich - Switzerland+41 43 488 [email protected] www.emailvision.com/luxury

emailvision

Nathalie Chaboche

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RUSSIA

Knowledge is power.The Global Blue Dossier is an ethnographic deep dive into the customers that luxury brands value the most, yet o!en know the least: wealthy, upwardly mobile travellers.

‘The Growing Complexity of the Chinese Shopper’ provides insights and recommendations that will equip you with a unique, strategic advantage.

We detail the needs and nuances of the Chinese global shopper, the most important and influential customer group we’ve ever witnessed.

Bespoke reports

Annual reviews

Quarterly briefings

Be first to know. Email us on [email protected] and we’ll be in touch.

www.global-blue.com/corporate

CC_Int_140x200_Eng_111108.indd 1 11/9/11 3:15 PM

OVERVIEW DETAILS

MANAGEMENT

CONTACT

In the age of the globalized economy and emerging markets, boundless travel is a fact of life and the East is rising. The world is changing and every business needs to answer the same questions. Who are tomorrow’s customers? How do you reach them? How should you speak to them? How do you give them the service they want?

The world’s fastest growing economies are changing the face of wealth, and all of us, from big businesses to boutique brands, are entering a new age where the customers we value the most are the people we know the least.

Every retail and hospitality business will need to engage and delight a new kind of customer, bringing unprecedented opportunity for growth from global shoppers – the world’s most valuable customers. Every business needs them, one company knows them.

Having invented the concept of Tax Free Shopping in 1980, Global Blue has been guiding tomorrow’s customers for the last 30 years. Today we serve in excess of 60,000 global shoppers each and every day – 1 every 1.5 second in 40 countries on 5 continents. Global Blue offers them all the services they need to shop and spend wisely when travelling in foreign countries.

We are the experts in international travellers’ shopping and spending;;

hotels, and help them to maximise their share of business from the lucrative global shopper market.

Global Blue’s range of services includes VAT/GST refunds, dynamic currency conversion, front-line staff training and education, marketing services in the global shoppers’ countries of origin and at destination, POS and retail technologies, as well as intelligence and consultancy services.

Founded: 1980Employees: 1200

Manelik Sfez VP Partner & Corporate Marketing

Global Blue SARoute de Divonne 461260 NyonSwitzerland

www.global-blue.com/corporate

Global Blue

Corporate Members

Marie Bergfelt Senior Manager, Corporate Communications

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RUSSIA

OVERVIEW DETAILS

MANAGEMENT

CONTACT

Corporate Members

OUR SERVICES

Ipolitis & Hubertus provides strategic advisory for aspirational brands, high-end manufacturers and luxury goods retailers taking into account market demand, direct competition and new product offer.

or horizontal integration of industry, through internal or external growth.

a deep strategic approach by creating opportunities for sellers and buyers, developing joint-ventures and commercial alliances and

mandates.

requirements: respect of family values in company transmissions;; preservation of brand identity in strategic development projects;; ensuring a reliable and relevant partner in sale processes;; improving brand recognition and market position, through internal and/or external growth.

OUR EXPERTISE

Ipolitis & Hubertus is fully dedicated to luxury goods industry. Our experience in luxury brand management, knowledge of strategic trends and sensitivity in intangible assets, have provided us with an appropriate understanding of luxury companies & owners values.

Our expertise covers the key segments of luxury, such as:

1. Diamonds, Jewellery, Watches and Writing Instruments2. Haute couture, Ready-to-wear, Leather goods & Fashion Accessories 3. Wines and Spirits

Founded: 1999Worldwide presence: a global activity with operations in Europe especially in Italy, France, United Kingdom and Switzerland

Patrice Müller Partner [email protected]

IPOLITIS & HUBERTUS SA

, Switzerland+41 22 940 25 30 [email protected]

Ipolitis & Hubertus SAIPOLITIS & HUBERTUS SA

CORPORATE FINANCE

IPOLITIS & HUBERTUS SACORPORATE FINANCE

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RUSSIA

OVERVIEW DETAILS

MANAGEMENT

CONTACT

VigodaVip

Corporate Members

segment of the Russian market. The best experts of the luxury market, information technology and media have united to open the world of new possibilities.

VigodaVip works as a private club of exclusive offers. Entering the club is possible only by invitation.

VigodaVip was created as a lifestyle service for the people sharing such values as: life, success, independence, individuality and quality.

SPA-leaving, wine tasting and restaurant sets, an individual fashion-shootings and image consultations with stylists, master classes, health-check programs from leading medical clinics and inspiring

ideas from home interior design studios, fascinating travel programs.

Every day VigodaVip experts inspire the participants to discover new places and make decisions. We get acquainted with each partner in person, we test all services and only after that we suggest trying them to VigodaVip clients.

The experts of the project develop all offers together with the partners exclusively for VigodaVip clients.

VigodaVip prevents its clients from wasting time on choosing «something new» in Moscow and guarantees the best quality.

This service plays a role of a «communication channel», helping VigodaVip partners to work directly with the target audience. VigodaVip is focused on the users who can become regular customers of VigodaVip partners.

VigodaVip experts cooperate only with partners, who provide best quality in premium and luxe segments.

Founded: 2011

Chris StevenHead of project

VigodaVipLeninskaya Sloboda 19, Omega Plaza 115 280 Moscow Russia

[email protected]

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RUSSIADirectory

MALLS & DEPARTMENT STORES (15)

CONCEPT STORES (4)

BARVIKHA LUXURY VILLAGE Barvikha www.blv.ru

CROCUS CITY MALL Moscow www.crocus-city.ruinfo@crocus-city.ru

DLT Saint-Petersburg [email protected]

DREAMHOUSE Moscow [email protected]

GRAND PALACE Saint-Petersburg www.grand-palace.rugrandpalace@grand-palace.ru

GUM Moscow [email protected]

LOTTE PLAZA Moscow [email protected]

NIKOL’SKAYA PLAZA Moscow [email protected]

PETERSBURG PASSAGE Saint-Petersburg [email protected]

POKROVSKY PASSAGE Yekatarinburg www.weda.ru

SMOLENSKIY PASSAGE Moscow www.smolenskiy.ru

CARA&CO Moscow [email protected]

DAY&NIGHT Saint-Petersburg www.day-night.ru

OPIUM Saint Petersburg www.machiavelli.ru

PODIUM Moscow [email protected]

TSUM Moscow [email protected]

TSVETNOY Moscow [email protected]

VREMENA GODA Moscow www.vremena-goda-moscow.cominfo@vremena-goda-moscow.com

ZHUKOFFKA PLAZA Zhukovka www.jukoffka.ru

Help us crowdsource the world’s best experts. Send more details about companies missing in this list to us at [email protected]

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RUSSIADirectory


DISTRIBUTION GROUPS (9)

AIZEL Moscow

BOSCO DI CILIEGI Moscow www.bosco.ru [email protected]

JAMILCO Moscow

LOUVRE Moscow www.louvre.ru [email protected]

LPI Moscow www.lpirus.ru

PROTIME DISTRIBUTION Moscow www.protime-distribution.ru

MERCURY Moscow [email protected]

SWM DISTRIBUTION Moscow www.swmd.ru

WITAL Moscow www.wital.net

MAGAZINES (35)

AD RUSSIA Moscow www.admagazine.ru

AEROFLOT PREMIUM Moscow

AUTOMOBILE QUARTERLY Moscow www.mediacrat.com/projects/aq/

BOAT INTERNATIONAL Moscow www.boatinternational.ru

COLLEZIONI Moscow www.collezioni-[email protected]

CONDE NAST TRAVELLER Moscow www.cntraveller.ru

DESILLUSIONIST Moscow www.deiz.ru

DEPARTURES RUSSIA Moscow hearst-shkulev-media.ru/departures

ELITE INTERIOR Moscow www.elite-mag.ru

FIRMENNY Saint Petersburg

HAPPY Yekaterinburg www.happymagazine.ru

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HARPER’S BAZAAR RUSSIA Moscow www.bazaar.ru

INSIGNIA MAGAZINETHE VOICE OF LUXURY

Moscow/London www.insigniamagazine.com

INTERVIEW RUSSIA Moscow www.interviewrussia.ru

L’OFFICIEL RUSSIA Moscow

MY WATCH Moscow [email protected]

NEW STYLE MAGAZINE London www.newstyle-mag.com

RICH STYLE Saint Petersburg www.rich-style.rulux@rich-style.com

ROBB REPORT RUSSIA Moscow [email protected]

RUBLEFF Moscow www.rublevka-media.ru

RUBLEVKA MAGAZINE Moscow www.rmagazine.ru

SNOB Moscow [email protected]

SPEAR’S Moscow www.mediacrat.com/projects/spears/

STATUS& Moscow www.mystatus.ru

STOLNICK Yekatarinburg www.stolnick.ru

SUR LA TERRE MOSCOW Moscow [email protected]

TATLER RUSSIA Moscow [email protected]

TOPFLIGHT Moscow

TOP PROPERTY MAGAZINE Moscow www.toppress.ru

VOGUE RUSSIA Moscow www.vogue.ru

VOYAGE Moscow www.voyagemagazine.ru

VSYA EVROPA Berlin www.vsya-evropa.com

WATCH Moscow www.mediacrat.com/projects/watch/

YACHTING Moscow [email protected]

YACHTS RUSSIA Moscow [email protected]

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RUSSIADirectory

Moscow

CHRONOSCOPE www.chronoscope.ru

HOTELDELUXES.COM Moscow www.hoteldeluxes.com

LOOK AT ME Moscow [email protected]

LUXURY-INFO Moscow www.luxury-info.ruinfo@luxury-info.ru

MODA.RU Moscow www.moda.ru

PBWM Moscow www.pbwm.ru

S MAGAZINE Moscow [email protected]

TRENDSPACE Moscow www.trendspace.ru

TRENDY MEN Moscow [email protected]

WATCHRUSSIA Moscow www.watchrussia.com

PUBLISHING COMPANIES (7)

AFISHA Moscow

ARK MEDIA Moscow www.arkmedia.ru

CONDE NAST RUSSIA Moscow [email protected]

HEARST SHKULEV MEDIA Moscow www.hearst-shkulev-media.ru

MEDIACRAT Moscow [email protected]

PARLAN Moscow

SANOMA INDEPENDENT MEDIA

Moscow www.imedia.ruweb-[email protected]

WEBSITES (11)


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MARKET RESEARCH (2)

BUSINESS CONSULTING (3)

ESPER GROUP Moscow www.esper-group.cominfo@esper-group.com

FASHION CONSULTING GROUP

Moscow [email protected]

ALL ABOUT LUXE Moscow [email protected]

BSG LUXURY GROUP Moscow www.bsg-luxury.cominfo@bsg-luxury.com

FASHION CONSULTING GROUP


PR & EVENTS (15)

ALTEZZA Moscow www.altezza.ru

ARTEFACT COMMUNICATIONS AGENCY


BEPROACTIVE Moscow www.beproactive.ru

BSG LUXURY GROUP Moscow www.bsg-luxury.cominfo@bsg-luxury.com

D2 MARKETING SOLUTIONS Moscow www.d2ms.ru

ELEPHANT Moscow www.elephant.uk.com

FORTUNE COMMUNICATIONS

Moscow www.fortune-com.rug.kostava@fortune-com.ru

GLAMAPPLE Moscow www.glamapple.com

GLOBAL POINT AGENCY Moscow [email protected]

IDEA GRANDE COMMUNICATIONS GROUP

Moscow www.ideagrande.com

HERMITAGE GROUP Saint Petersburg www.hermitage-[email protected]

ADVERTISING (2)

D2 MARKETING SOLUTIONS Moscow www.d2ms.ru

MEDIACRAT Moscow [email protected]

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RUSSIADirectory

HOTEL REPRESENTATION (9)

A PRIORI Moscow www.apriorigroup.ru

ARS VITAE Moscow www.ars-vitae.ru

BRIGHT CONNECTION Moscow www.brightconnection.ru

NAMEN Moscow www.namen.ru

ONLINK SERVICES Moscow www.onlinkservices.com

SEASON’S Moscow www.luxury-hotels.ru

TOP SIGNATURE Moscow www.topsignature.ru

TRAVEL BUSINESS CONSULTING GROUP

Moscow www.tbc-group.ru

URBANE GROUP Moscow www.urbanegroup.ru

PRCO RUSSIA Moscow www.prco.com

PRINCIPE PR Moscow www.principe-pr.ru

PUBLIC IMAGE PR & EVENT AGENCY

Moscow www.publicimage.ru

R.S.V.P Moscow www.rsvp-agency.ruinfo@rsvp-agency.ru

RECRUITMENT (1)

BRAINPOWER Moscow [email protected]

luxury society market guidestatic.luxurysociety.com/mg/ru.pdf · luxury society market guide russia...

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