Strictly Private & Confidential

LUXURY RESORT REAL ESTATE ADVISORY

WHY LCP? Founded in Hong Kong in September 2014, Lifestyle Capital Partners (LCP) are specialists in luxury branded resort real estate development sales,

lettings and marketing.

We work from the project’s inception:

• Advising on business strategy, masterplans, feasibility studies, and investor appraisals

• Structuring global residential offerings for sale or long lease to private clients

• Raising finance to develop sales and marketing launch strategies

• Sales and lettings execution

• After sales residential owner/tenant care

• Developer divestment

We have strong relationships in Europe, the Middle East, and Asia to successfully execute The Residences’ business plan working with:

• Top real estate press to create pre-and post-launch “buzz”

• Global sales and lettings agencies such as Knight Frank and Savills, JLL, CBRE, Sotheby’s among others

• Agents and intermediaries to A-list celebrities

• Global brand influencers, trend creators and innovators – increasingly important for brand positioning and sales via social media channels

Unlike many real estate lettings and sales agencies, our team have significant experience at business strategy and brand development.

We are excited at the opportunity to be involved in crafting all components of your brand’s identity if appropriate:

• Together with your team, we have cost-effective resources to manage, create and develop compelling content and marketing collateral

• We craft global marketing strategies across print, online, digital and social media which support our clients at each stage of the project from tease and

pre-launch, to launch stage and then at “sustain” mode

• We strive to maximise brand awareness in our clients’ key target markets and optimise brand positioning, recall and preference 2

AMAN NEW YORK

LCP consulted with Aman globally including the iconic Aman New York in Q4 2015

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SALES

• Residential development strategy (sales phases and launch procedures)• Advising on masterplans (number and mix of residential types within a development, including shared ownership schemes)• Feasibility studies, market sizing and investor appraisals (potentially with consulting partner Hotel Solutions Partnership)• Pricing, SWOT and competitor review• Target audience profiling & sales territory analysis• Structure Rental Programme (if any)• Raising finance and advising on financial structures for residential sales (mortgage)• Structuring global residential offerings for sale or long lease to private clients (leasehold/freehold, residential permits/renewals,• tax and government incentives)• Definition of residential marketing and sales strategies and Key Performance Indicators (KPIs)• Review sales & marketing team internal structure and talent sourcing in-resort• Prepare dedicated sales and marketing budgets, cash flow forecast & project timelines• Sales execution and closing, onsite and offsite• Identify, manage and further relationships with external agents and intermediaries• Senior onsite presence during peak selling periods and also for any deal closings to support the ground team• Development of visitation programmes for target buyers and third party agents and intermediaries to visit site• In-house team training & operator/owner incentivisation schemes for residence sales• Review of sales processes including customer relationship management (CRM) & closing tactics• Recommendation of post-sales processes such as Villa Owner Care manuals and systems• Valuation and resales by owners• Development divestment (with consulting partners)

SCOPE OF WORK

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SCOPE OF WORKMARKETING & PR

• Brand visioning, strategy and brand identity development

• Preparation of marketing budgets, cash flow & timeline

• Review and analysis of marketing collateral and asset suite

• Development of marketing collateral (print, online and digital)

• Sales tools and project collateral development as required

• Review and recommendation of website, optimization and SEO

• Review and recommendation of digital audience targeting tools and lead generation

• Social media strategy and content creation, publishing schedule planning and distribution strategies

• Development of marketing strategies across complete spectrum of marketing matrix (print, online, digital, social, events, PR,

• VIPs and Influencers, brand partnerships and affinity marketing)

• Brand communications strategy

• PR agency recommendations and appointments if appropriate

• Review and recommendation of relevant industry awards

• Global Ambassador Programmes (GAP) and Billionaire Mapping

• Conceptualisation, planning and implementation of event strategy in key markets globally

• Recommendation (and introduction to) strategic partners and intermediaries

ONE HYDE PARK: THE RESIDENCES AT MANDARIN ORIENTAL, LONDON

LCPs’ COO, Stephanie Haynes led and executed the global marketing and branding strategy for One Hyde Park: The Residences at Mandarin Oriental, London

THE TEAM

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United KingdomLynnVilladolid StephanieHaynes(speak English,French)

GermanyJohanna Schmitz(speaks English, German)

Sri Lanka & IndiaJustine Van derHorstIshrath Hussain(speaks English, French)

ThailandAlinaPalamarchuk(speaks English, Russian)

MaldivesHishmathHussain(speaks English, Dhivehi)

GreeceLambrini Litsa(speaks Greek, English)

PhilippinesIsabelVilladolid(speaks English)

MexicoErika Portocarrero(speaks English, Spanish)

THE TEAM

Stephanie HaynesCOO. Stephanie Haynes, Marketing Advisor, based in the UK has14 years of brand leadership experience- from global and regionalstrategy definition up to execution of integrated marketing and PRplans. Her expertise in the highly competitive luxury industry wasgained working with multinational fashion and luxury resortcompanies, like Six Senses/ Soneva Group, Candy & Candy(One Hyde Park), Giorgio Armani, and Diane Von Furstenburg.While in the Six Senses/ Soneva Group, she successfully generatedresorts and residential sales revenue through her personal network.She was previously Burberry’s European Director of Marketing andCommunications and most recently Senior Marketing Directorfor Tory Burch EMEIA.

Lynn VilladolidFounder and CEO. Over 25 years experience in investmentbanking, consulting for luxury goods and services, and privatewealth management. She has a proven track record in start-up,sales and marketing in the fields of telecommunications consulting,luxury retail, goods and services, and luxury real estate.

She has an MBA, Harvard Business School 2001, focus onentrepreneurial finance and management.

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Justine Van der HorstSales Director for UK, France and the Americas.French National with over 7 years experience working inthe international luxury residential industry in theMaldives, Thailand, Vietnam and Bali, Indonesia.

Johanna SchmitzSales Director for Continental Europe, a Germannational based in Switzerland after a successful stint asHead of Sales for Soneva Kiri Private Residences inThailand. She has 6 years experience in media, luxuryreal estate and hospitality within the 5* hotel sector.(currently on maternity leave)

THE TEAM (cont.)

Hishmath HussainSales Manager, Maldives National, with 7 years of hospitality andluxury resort real estate sales and marketing experience. Prior tojoining LCP, he was managing the sales, marketing and clientrelationship for a luxury yacht charterer focused on personalizedcharters for the UHNW clients to the Maldives. During the time,he worked and attended client meetings in Dubai, London andEurope. He also worked as the Corporate CommunicationsManager in the aviation industry, and was the focal point for allthe corporate and private clients including the top resort brandsin the Maldives. With a Bachelor’s of Business from James CookUniversity, he joined LCP in 2017 with the primary focus onassisting on delivering resort real estate advisory mandates.

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Lambrini LitsaMarketing Manager, Greek national based in Athens, she bringsover 10 years of international experience in marketing andcustomer experience management in the fields of luxury hospitality,resort real estate, and the arts. Prior to joining LCP, she worked foreight years at Costa Navarino, one of the biggest ongoing tourismdevelopments in the Mediterranean holding various managementpositions on property and corporate level, where she headed themarketing for the destination's residential program. Lambrini hasalso lived and worked in Berlin, Istanbul, New York, and Toronto.She holds a BA in Communications and Media and an MBA withhonors (2017) focusing on marketing and innovation.

OUR CREDENTIALS

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OUR CREDENTIALS

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PAST & PRESENT CLIENTS (selected)

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AmanzoeDolphin Capital Partners, Greece

Aman Groupworldwide

American ExpressAlila Koh Russey

CityStar Development, Cambodia

Aqua Boracay by YooPhilippines

Coco Privé Private IslandMaldives

Cottars Safari ServiceKenya

Ministry of TourismMaldives

Montigo ResortsKOP Group, Singapore

SCB PartnersSix Senses Group

worldwide until 2012

Six Senses Zil PasyonSeychelles

Soneva GroupSoneva Fushi, Maldives/ Soneva Jani,

Maldives/ Soneva Kiri, Thailand

The Ritz-Carlton ResidencesSingapore

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THE RITZ-CARLTON RESIDENCES SINGAPORE

LCP consulted with KOP Group from November 2017 - February 2018

TESTIMONIALS

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Dear Lynn,

On behalf of Aman, I wanted to confirm how much weappreciated dealing with you and your Lifestyle Capital Partnersteam, during our discussions about LCP representing Aman inthe business-critical activity of selling the Aman brandedresidential villas and apartments. The professionalism of yourteam was noted by all the Aman leaders with whom you cameinto contact. We were impressed with your deep expertise in thesubject area, and your speed of response in all manner ofprocedural, legal and technical questions, as well as yourimmediate understanding and adoption of the key Aman brandmessages. In particular, I recall how you guided the discussionabout the creation of various overlapping marketing initiativesthat are needed to best position the different ultra-luxuryresidential projects, and your understanding of the developer’sperspective while preparing a product that is correctly packagedfor the agencies to take to market.

Excerpt from letter of official completion by LCP with Aman, 11 January 2016

TIMOTHY WILLIAMSHead of Human Resources Aman

Dear Hosts,

I am sad to announce that this month after 83 months 2 weeksand 7 days and 12.5 hours (I have clearly been counting everyminute...) Lynn’s time with the Soneva family as a full timeemployee comes to an end….Lynn and Soneva Private Residences have evolved together forthe last 7 years. Lynn came on board with a Harvard degree, ablack book of contacts and an ability to sell and network.Building up a new business or even an extension of an existingbusiness as was the case with Private Residences is always tough.There is a learning curve….. There is the time it takes to acquirethe knowledge and intelligence as to how things work. And,there is also a lot of struggle as this new element of business triesto fit in to the existing business and receives sufficient attentionand priority....Lynn handled this with great success. Lynn is a great sales ladyand she has also been fantastic with her team always beenconsidered “Mother Hen”.Whilst we are sorry to see Lynn go we must also be happy for herand her future. Please join me in thanking Lynn for all hercontributions these past 7 years and for helping shape Soneva towhat it is today.

Excerpt from Lynn’s announcement departure notice fromSix Senses and Soneva, 18 July 2014

SONU SHIVDASANICEO & Founder, Chairman and CEO

TESTIMONIALS

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Hotel Solutions Partnership acts as a consultant tothe global hotel and hospitality sector. We recentlyadvised on a high-end hotel resort in the MiddleEast , which included an appraisal andrecommendations for a residential component. Weutilized the services of Lifestyle Capital Partners forthe residential component. They provided advice onthe global residential market including sales prices,typical sell-through rates and costs of salesdepartments. This assignment had little “on theground” market evidence and required a strongknowledge of the hospitality sector and the relatedresidential component. We found Lifestyle CapitalPartners able to draw on their global knowledge andresearch to provide the necessary information andmake appropriate recommendations for ourclient. Their work was conducted with due care andprofessionalism and was an integral part of our finalreport .

ALEX MAVRIDISChief Operating Officer, Hotel Solutions

Partnership

“I have known Lynn for many years and collaboratedwith her on important projects across the globe. I amimpressed with her skills and that of her teamespecially as it relates to dealing with top agencieslike Savills. LCP have a stellar track record in aninclusive, organised and commercial approach tomarketing and selling resort and holiday real estate.

Coordination between her team and Savills PrivateOffice is hassle-free and it is a pleasure to work withthem not only with the leads they pass through butthe projects and clients we choose to partner on.”

DAVID FORBESChairman of Savills Private Office

”Bien que fidèle client du Soneva Fushi depuisl’année 2005, je n’aurais jamais imaginé acheter unemaison aux Maldives, le talent, l’honnêteté et lacapacité de persuasion de Lynn m’ont conduit àsigner en 2011, une lettre d’intérêt et 3 mois plustard à faire l’acquisition de notre maison : la JungleReserve Incroyable mais vrai ...“

“I have been a loyal guest of a luxury 5 star resort inthe Maldives since 2005. I never in my wildestdreams imagined buying a house in Maldives. Thetalent, honesty and the capacity of persuasion byLynn and LCP resulted in me signing a letter of intentin 2011 and three months later the acquisition of ourMaldivian holiday home… Incredible but true.”

Owner of a 4 bedroom villa at Soneva Fushi First foreign residential owner in the Maldives

TESTIMONIALS

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”We hired LCP as a consultancy to set up andmanage a Global Ambassador Programme for CocoPrivé, an ultra-luxury private island in the Maldives,and we have been working with them for nearly ayear so far. They have all the components of anincredible team - expertise in the industry, highattention to detail, professionalism and efficiency -and it has been a true pleasure to work with them.Most of all, they have a phenomenal networkamongst UHNW and they have provided us accessto extraordinary individuals. The LCP team has alsogone above and beyond their responsibilities manytimes, from setting up Coco Privé’s participation inhighly exclusive events to sourcing talent for ourneeds. I look forward to many more years of workingwith them!”

SARAH HILMYOwner, Coco Privé Private Island, Maldives

”I started to work with Lynn a decade ago and backthen her knowledge of ultra-luxury residentialbranded resorts was by far the best in the industryand it still is. Lynn and her team at LCP are extremelyreliable, their professionalism and know-how in thisfield remains best in class and they continually goabove and beyond to deliver the best possibleservice to their clients. I trust Lynn and her discretionimplicitly as well as her on point referrals,recommendations and introductions which is crucialfor my clients and I. I would highly recommendanyone looking for a personalized strategy withgreat attention to detail to team up with LCP.”

JONATHAN GRAYCEO & Founder, First Idea International

Jonathan serves one client - HRH the Crown Prince Mohammad Bin Salman (MBS) of the Kingdom of Saudi Arabia across a variety of

initiatives to promote ‘Vision 2030’

“Sailing Capital saw the potential for financialsuccess of Soneva’s innovative business model,which became the basis of our substantialinvestment into the holding company. The key thesisof our strategy was the potential for future privatevilla residential sales on the back of a very stronghistorical track record which had been delivered byLynn and her sales division. Lynn and her team wereintrinsic to Soneva’s core success and unlike mostsales professionals, Lynn’s skills and expertise alsoencompassed deep knowledge of corporatestrategy and corporate financial matters. Lynnunderstands investors well and her professionalismis beyond comparison. Very simply, Lynn’sleadership and her team’s sales performance werefundamental to our decision to invest and thesuccessful returns that Sailing Capital predicts for thefuture.”

CHRIS ROLINGPartner, Asia Pacific, Ernst & Young

Former CEO of Sailing Capital (HK) Limited,a private equity firm

No representation or warranty is made by Lifestyle Capital Partners (HK) Limited (LCP) or any of its advisers, agents or consultants as to

the accuracy, completeness or reasonableness of the information in this Presentation or provided in connection with it.

LCP reserves the right to update, amend or supplement the information at any time in its absolute discretion.

Neither LCP nor its related corporate bodies, officers, their advisers, agents and consultants accept any liability to any person or entity

arising out of this Presentation under any applicable law.

This Presentation contains reference to certain intentions, expectations, future plans, strategy and prospects. Those intentions,

expectations, future plans, strategy and prospects may or may not be achieved. They are based on certain assumptions, which may not

be met or on which views may differ and may be affected by known and unknown risks. No representation or warranty, express or

implied, is made by LCP, or any of its directors, officers, employees, advisers, agents or consultants that any intentions, expectations or

plans will be achieved either totally or partially.

DISCLAIMER

Lifestyle Capital Partners (HK) Ltd.1701 Tai Yau Building, 181 Johnston Road, HongKong

Lynn VilladolidFounder & Managing Partner lynn.villadolid@lifestylecapitalpartners.com+44 (0) 787 661 6972