luxury home living in the capital region - home & design … · 2017. 8. 7. · home&design...
TRANSCRIPT
Luxury Home Living
In The Capital Region
online opportunities kit
2017 online
opportunities Kit
2017 online
opportunities Kit
Ad Units
Put the Power of HomeAndDesign.com to Work for You!30,000 Monthly Visitors!
Home Sources
Spotlight Unit
Box Ad
Leaderboard
Rates & PackagesEffective: 9/15/2015
Category Master
Grand Opening
Awards Recognition
Platinum Presence
Retail Sale Event
Includes creating alternate formats from your PACKAGE RATE $1,560 $1,200 $1,020 $840 $780provided text and selection of low res images w/Print Advertising $780 $600 $510 $420 $390
WEBSITE homeanddesign.com 30,000 Unique VisitsHome Page LEADERBOARD $500 $500
BOX AD $550 $550 $550
CATEGORY CAROUSEL $700
Articles Pages SPOTLIGHT $300
LEADERBOARD $350
BOX AD $400 $400 $400
Home Sources Directory LISTING $250
LEADERBOARDBOX AD $450
SOCIAL MEDIA !Facebook Post 355,000 Followers $250 $250 $250
Twitter Post 7,000 Followers $150 $150 $150
E-Mail Blast, Consumers 12,000 Addresses $350 $350
E-Mail Blast, Home Design Trade 2,000 Addresses $350 $350 $350
HOME & DESIGN Magazine Advertisers earn 10% off digital rates for each issue in which ad runs during contract year. 7 issues=70% off.
We offer standard leaderboard and box ad sizes as well as some unusual business-building placements.
Here’s an overview of our online opportunities, their cost and discount packages.
Digital Package Pricing
2017 online
opportunities Kit
2017 online
opportunities Kit
Just won an industry award? Opening a new or remodeled showroom? We’ve got a package for you to get the word out.
Promote Awards & Events
Social MediaGet the word out fast - to design-aware consumers, the design trade or both - using our posting and email opportunities.
Facebook Fans – 355,000
Twitter Followers – 7,000
Pinterest Followers – 4,400
September/October INSIDE LOOK PARTY AT
POGGENPOHL
3324 M Street, NW, Washington, DC 20007
Thursday, August 27,2015
6:00 – 8:00 pm
RSVP: [email protected]
Save th
e Date
FOR
OU
R U
PCO
MIN
G E
VEN
TS
HOME&DESIGN
DESIGNERS’ CHOICE AWARDS AT
POLTRONA FRAU
1010 Wisconsin Avenue, NW, Suite 220, Washington, DC
20007
Wednesday, September 23, 2015
6:00 – 8:00 pm
RSVP: [email protected]
September/October INSIDE LOOK PARTY AT
POGGENPOHL
3324 M Street, NW, Washington, DC 20007
Thursday, August 27,2015
6:00 – 8:00 pm
RSVP: [email protected]
Save th
e Date
FOR
OU
R U
PCO
MIN
G E
VEN
TS
HOME&DESIGN
DESIGNERS’ CHOICE AWARDS AT
POLTRONA FRAU
1010 Wisconsin Avenue, NW, Suite 220, Washington, DC
20007
Wednesday, September 23, 2015
6:00 – 8:00 pm
RSVP: [email protected]
2017 online
opportunities Kit
2017 online
opportunities Kit
Grand Opening: Get the word out fast with this package of web ads, strategic e-mails and social media posts.What you get: Leaderboard (on homepage), box ad (on article page), Facebook post, Twitter post, email blast to consumers, email blast to the home design trade.
Awards Recognition: There’s no better way to present yourself than when you have an award to talk about.What you get: Box ad (on homepage and article page), Facebook post, Twitter post, email blast to the home design trade.
Platinum Presence: This is a great starter package for staying consistently in front of fans of digital media.
What you get: Leaderboard (on homepage and article page), spotlight unit (on article page), home sources listing, and mention in the H&D Style Insider Newsletter.
Retail Sale Event: Your sales event will benefit from the immediacy of this combo of website and digital posts.What you get: Box ad (on homepage), Facebook post, Twitter post, email blast to consumers.
PackagesIf you want to stand out in your field, we’ve got the digital package you need.
Category Master: Make sure all visitors searching your business category can’t miss your message.What you get: Box ad (on homepage and article page), category carousel (on homepage), box ad (on home sources directory page), email blast to the home design trade.
Who’s ClickingHere are some general indicators regarding the type of online visitors we attract.
Median Home Value: $833,333 (average exceeds $1 million)
Median Annual Income: $214,130(40% earn over $250,000)
Own a Second Home: 37%
Own a Car Costing $50,000: 42%
Have a Home Theater: 21%
HOME&DESIGN visitors “Googled” for: interior design, kitchen design and appliances, bath design, landscape de-sign, custom home design, traditional furniture styles, window and door treatments, remodeling projects, architecture, outdoor living and pools, lighting and automation.
60,000 monthly page views
366,400 Social Media Followers30,000 unique monthly visitors12,800 E-Newsletter Subscribers
Reader Demographics
46%
54%
54% - Female46% - Male
Source: Google Analytics, 2015