What Is a Guide Book & What Is a Guide Book & Directory?Directory?Th e Guide Book & Directory is:• In one book, the congregation's only vehicle

for describing everything pertinent: the various ministries, organizations, committees, activities, functions and events — PLUS a complete directory of all members.

• An annual publication.

• A Resource Book members continually use through-out the year — an average of 42 times

annually per household.

• An excellent advertising medium for advertisers who want to reach high profi le, affl uent readers with guaranteed direct mail to target market areas for a full year of advertising exposure.

Spread the Spread the Word with Word with Guide BookGuide Book& Directory & Directory AdvertisingAdvertising

Regular Book Format - Rate Card

Target Your Advertising DollarsTarget Your Advertising Dollars• Zero in on particular neighborhoods.

• Ads can be tailored to very specifi c target markets. (ie., neighborhoods, denominations, states, regions, etc.)

• Diff erent business locations can be featured in diff erent books.

Multiple BookAdvertising Discounts

Th e more books that your advertisementappears in, the lower the cost per book.

Number Percent of Books Discount 2-4 ............................................ 5% 5-9 ......................................... 7.5% 10-14 ...................................... 10% 15-19 ................................... 12.5% 20-24 ...................................... 15% 25-29 ................................... 17.5% 30-34 ...................................... 20% 35-39 ................................... 22.5% 40 plus ................................... 25%

Amount of discount is calculated offof the standard rate for one ad in one book.

Advertising PoliciesGuide Book Publishing reserves the right to reject any

advertisement for any reason.See Advertising Agreement for all policies.

For Information Call:Guide Book Publishing

322 Sovereign Court • St. Louis, MO 63011636/391-2121 • 800/597-3037

Fax: 636/391-3172 • www.guidebookpublishing.com© 2017 Guide Book Publishing

Cost Per ImpressionGet the most for your advertising dollars!

Here is an example of Cost per Impressionbased on a 1000 family regular format book.

Back Cover, Full Color Cost Per Impression1/4 Page.........................1.8¢

1/2 Page.........................2.8¢ Full Page ........................4.2¢

Guide Book& Directory

LUTHERAN CHURCH

2800 West Elm

St. Charles, MO 63301

(636) 947-8010

Guide BookDirectory

S T. V I N C E N T D E P A U L P A R I S H

B U I L D I N G F O R T H E F U T U R E

FaithLutheran Church

507 New Byhalia Rd. • Collierville, TN 38017 • 901-853-4673www.faithcollierville.com

Guide Book & Directory

Regular Book Format - Advertising Rates Advertising Size Back Cover Inside Covers Center Spread Color Inside Pages Dimensions

2 Full Pages n/a n/a $1595.00 $175.00 n/a 10" x 7 1/2"

Full Page $1595.00 $1395.00 $1360.00 $175.00 $1195.00 4 1/2" x 7 1/2"

3/4 Page $1360.00 $1235.00 $1125.00 $150.00 $1045.00 4 1/2" x 5 1/2"

1/2 Page H $1045.00 $930.00 $865.00 $125.00 $765.00 4 1/2" x 3 5/8"

1/2 Page V $1045.00 $930.00 $865.00 $125.00 $765.00 2 1/8" x 7 1/2"

1/4 Page H $675.00 $595.00 $560.00 $100.00 $450.00 4 1/2" x 1 3/4"

1/4 Page V $675.00 $595.00 $560.00 $100.00 $450.00 2 1/8" x 3 5/8"

Color Is Available For Covers and Center Spread ONLY. Photos are available for $10.00 extra. Special Placement is available for $15.00 extra. Extra Index Listings are available for $10.00 each.

• 92.1% of the families report that they would rather patronize one of our advertisers over a non-advertiser. Wow! Th e advertisers are supporting their congregation’s Guide Book & Directory and these members in turn are loyal to those who help their congregation.

• 97.4% of the families still have the previous year’s book in their home aft er one year. Our direct mailed customers' ads get year-round exposure.

• 42 times per year on the average the book is used in each household. Th e cost per exposure is outstanding.

• 46.6% of the families report that they have used the Index to locate a particular advertiser. If they are looking for an advertiser then they are most likely patronizing that advertiser.

• 70.9% of the families report that they consciously look to see who is advertising in their book. Th ey have an interest in who is supporting their congregation.

• 74.0% of the families regularly patronize advertisers in their book. Our books are a targeted advertising media. Keeping the advertiser’s name out there so they can get new business and keep their current business is what we are all about.

(Width x Height)

Guide book & Directory

15642 Clayton Road. Ellisville, MO 63011 636-394-7307

ook # 1262

per:tural Parch

t:Sans

f 1

This is your cover color proof:

3 7 0 3 N . L O O P 1 6 0 4 E . | S A N A N TO N I O, T E X A S 7 8 2 4 7

2 1 0 . 6 5 4 . 0 8 8 1 | W W W. N H U M C . O R G GUIDE BOOK & DIRECTORY

Book #1981

aper:hite Lynx

nt:al Narrow d

f 1Ready

This is your cover color proof: