LUSH Fresh Handmade

Cosmetics

By: Andy Swinkunas

B2C Sales Final Presentation

WE BELIEVE IN…Lush Cosmetics is a Stand alone in beauty industry

• Lush believes in making effective products from fresh organic fruits and vegetables, the finest essential oils and safe synthetics

• Lush believes in buying ingredients only from companies that do not conduct or commission tests on animals and in testing our products on humans.

• Lush believes in happy people making happy soap, putting our faces on our products

FOR THE SOCIALLY CONSCIOUS CONSUMER The company stands unique from the others in the

industry through its green behaviors and vocal anti- animal testing procedures. having eco-friendly

packaging Using organic materials to make their products are just a few steps being taken to be a

more Socially Responsible Company

Frequent Consumers Demographics • Women Aged 18 to 35• Working Professionals • $80 - $100K salaries • Seeking healthy lifestyle Products • Value Social Responsible Business Practices

THIS COMPANY HAS A STRONG NICHE MARKET. HOWEVER, UNLIKE IT’S COMPETITORS IT ONLY HAS STRONG BRAND LOYALTY FROM WOMEN (NOT MEN)

WHERE ARE THE DUDES? Men are a potential demographic that can equally benefit

from LUSH products

Men in this Millennial age group identify with a lot of same moral values that Women and LUSH practice.

Competitors like The Body Shop, 100% pure, Sabon, Burt’s Bees all see more sales coming from Men than Lush does.

The reason that not enough men shop at Lush is because of the way marketers advertise the brand.

There are stereotypes attached to Lush for being a more feminine brand

WHAT SETS US APART US

We utilize special niche marketing to our customer base whose

purchase decisions are based on corporate social and ethical

responsibilityChain of more than 800+ stores

across 50 countries worldwide focused on upscale range of

cosmeticsLush gives back to the society with

strong campaign initiativesThe packaging expenses and

impact are minimal

ThemAre brands that have a high consumer diversity (Ex. Gender, Age, Race)They offer alternative luxury and natural products to consumers Pure products offered at LUSH will have the specific storage requirements that some might not want to deal withOffer a familiar brand name for these cosmetics that LUSH does not have in the marketplace

A STRONG MARKETING PUSH TARGETED FOR MEN Customers need to have these safe and natural alternatives because they help fight the problem of unethical corporate practices.

The quality and ingredients that go into LUSH product reflect the responsible and safe- alternatives to everyday hygiene essentials.

According to Nielson, 55 % of global Millennial consumers answered that they are “willing to pay more for products and services from a company that is committed to making positive impacts on society and the environment.”

Millennial customers don't think twice about the price difference because they know they're paying for quality, as well as sustainability.

MEN ARE GOING TO LOVE

LUSH•KNOWING THAT WE HAVE A GENERATIONAL GROUP WITH MORAL AND SOCIAL RESPONSIBLE WHILE THEY SHOP - WE ARE WILLING TO PAY THE HIGHER PRICES FOR THESE PRODUCTS THAT WILL FULFILL OUR NEEDS.

•WE ARE MEETING THE NEEDS OF CONSUMERS THAT ARE EQUALLY CONCERNED ABOUT SOCIAL AND ENVIRONMENTAL RESPONSIBILITY WHILE PURCHASING PRODUCTS.

•BEING ABLE TO CONNECT WITH THIS MARKET WILL ALLOW FOR INCREASED NUMBER OF BUYERS .

•LUSH PRODUCTS CAN BE A PRODUCT THAT EVOLVES INTO HAVE COLLECTION THAT MEET THE NEEDS OF THE MEN AND WOMEN COSMETICS MARKET

More Supporting Data

SALES TACTICS Routine sampling of products would be

beneficial to increasing sales.

This strategy would help satisfy curiosity about a new product and inform them

about male products available

In order to have new customers take interest, reaching out to them can create

a connection and chance for introducti

SALES TACTIC 2MORE SOCIAL MEDIA IMPRESSIONS

•Making a social media impact can enhance interaction by creating online offers through each Individual Impression•Personal experience stories and creating social approval amongst men for product use will be the next step •Using the product as promotional advertisement, it will generate brand recognition and reach more target demographics

LUSH’S SOCIAL MEDIA PRESENCE IS CRUCIAL

57% OF COMPANIES THAT USE SOCIAL MEDIA

PLATFORMS TO SELL, USE TWITTER

CONNECTIONS AND INTEREST IS GENERATED ON

THE PAGE

VISIBILITY OF A MALE COLLECTION WILL GENERATE

INTEREST AMONGST THE CONSUMERS

SALES TACTIC 3 CREATING A LINE THAT WOULD FEATURE MEN

AND WOMEN IN ADVERTISING COULD REACH MORE CONSUMERS FROM BOTH GENDERS

“WILDERNESS ADVENTURE PACK”

PROMOTING THE MASCULINE COLLECTION AND PARTNERING WITH A NONPROFIT THAT APPEALS TO MEN’S INTERESTS WILL INCREASE SALES AND RECOGNITION

END OF SUMMER/SCHOOL YEARS BEGINNING CAMPAIGN

HAVING PRESS COVERAGE AND SOCIAL MEDIA UPDATES ABOUT THE PRODUCT RELEASE WILL GET PEOPLE THINKING ABOUT BUYING

IT’S MORE THAN A PACK, IT’S A LIFESTYLE CHANGE • SELLING A PRODUCT TO MEN WOULD BE AN

EXPANSION OF WHAT IT MEANS TO LIVE A LUSH LIFE

• WOULD CHANGE THE SOCIETAL NORMS THAT VIEW BEAUTY PRODUCTS ARE NOT ONLY A WOMEN’S PRODUCT

• LIVING A LUSH LIFE INCLUDES BEING CHARITABLE

• CONSCIOUS CONSUMER BUYING HABITS ARE SOMETHING TO CONSIDER AMONGST THIS CONSUMER GROUP

AN ADVENTUROUS REBRANDING OF LUSH

CONSUMERS WHO ARE HIGHLY INFLUENCED BY THOSE AROUND THEM POTENTIALLY INFLUENCE SOCIAL ACCEPTANCE AND LUSH WILL EXPAND

THE LINE OF PRODUCTS OFFERED FOR USE AMONGST ANYONE