Experience Matters

Luristic Announces LureBar Web Experience Boosted with a Cool Dock Irvine, California, April 15, 2010 – Luristic Corporation, a software company specialized in Rich User Experiences (RUE) announced today the availability of LureBar – a web-based taskbar or a dock similar to Mac Doc or Windows 7 Taskbar. Dr. David Saad – founder and CEO of Luristic, points out that for the longest time, Mac users have been blessed and spoiled with very intuitive and friendly Graphical User Interfaces (GUI) that Apple quite cleverly capitalized on. Recently, PC users have started to enjoy some of the cool animation and special effects offered by Windows 7. With the advent of platforms such as Adobe Flex and Microsoft Silverlight, along with the new announcement of HTML 5, why do web users have to continue to suffer with the current limitations of the browser that cause an awful user experience? LureBar fills this gap by offering a web-based taskbar that users are already familiar with on their desktop. Upon hovering over an icon in the taskbar, a wavy Genie animation appears along with the corresponding thumbnail that offers users the capability of visually navigating through a website without ever clicking on anything. Thus, the process of selecting a webpage, a function, or a task becomes not just effective and productive but also pleasant. LureBar is part of the integrated suite of open standard Rich Interactive Components (RIC) called Lure. It provides the most advanced features for a taskbar or a dock. In the next release, users will be able to dynamically zoom, size, drag, and drop icons in the taskbar in a desired order. Furthermore, LureBar will intelligently remember users’ preferences, which increases usability. The current version of LureBar is based on Adobe Flex / Flash, and a Microsoft Silverlight version is planned but not yet developed. A Software Development Kit (SDK) will be offered to web developers to allow them to customize LureBar to match their own website. Specifically, web masters will be able to specify the animation speed, the rotation, the inclining angle of the taskbar, etc. Furthermore, users will be able to personalize LureBar using Settings.

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About Luristic Luristic is a software company specialized in Rich User Experiences (RUE) applied to desktops, websites, mobile devices, embedded appliances, and games. The company offers products and services focused on Graphical User Interfaces (GUI) which are not just attractive but interactive, collaborative, immersive, and engaging. In addition to its Lure suite of Rich Interactive Components (RIC) that complement Adobe AIR, Flex, Flash, and Microsoft Silverlight, Luristic offers a complete set of services that cover the entire cycle from user research, design, and prototype, to development, integration, testing, and training. With a robust architecture, intuitive navigation, logical taxonomy, flexible workflow, and high usability, along with stunning aesthetics, animation, sound, and special effects, Luristic is apt at turning the complex into simple, and the simple into powerful using art & science, function & form, and left & right brains, to produce world-class, award-winning, and state-of-the-art applications and websites with very rich user experiences that lure users and turn them into evangelists. Contact Dr. David Saad Chairman & CEO (949) 678-9930 David.Saad@Luristic.com www.Luristic.com