lunch and learn : 5 website trends in 2016
TRANSCRIPT
Lunch and Learn: 5 Web Design Trends for 2016February 19, 2016
Agenda
1. FLAT DESIGN 2.0
2. MOBILE FIRST
3. MICROINTERACTIONS
4. ANIMATIONS
5. FRESH IMAGERY
6. FINAL THOUGHTS
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FLAT DESIGN 2.0
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A Quick History Lesson
Before Flat Design came along, there was something called skeuomorphism.
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Interface elements are made to look like their physical counterparts.
A Quick History Lesson
Eventually, the world got tired of it. So designers pulled a complete 180.
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Gone are the gradients and leather stitching!
Introducing Flat Design 2.0
AKA skeuomorphism and flat design’s baby
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Google’s Material Design is one example with subtle shadows and highlights.
MOBILE FIRST
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Mobile > Desktop Usage
As a result, more websites are being designed with mobile in mind from the start.
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Mobile Desktop
Note the differences.
The mobile version of the site is still a great experience.
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MICROINTERACTIONS
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Details, details, details
A microinteraction is a moment with a product to accomplish a single task.
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Microinteractions:
1. Communicate status and feedback to the user
2. Educate the user about the outcome of her actions
3. Makes or breaks the user experience
ANIMATIONS
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Animations
The idea of moving elements on a page is not new. (Flash anyone?)
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So why are animations trending?
1. Recent CSS developments make them easy to implement
2. They make websites more dynamic
3. Animations enhance microinteractions
FRESH IMAGERY
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RIP the Cheesy Stock Photo
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Time to switch it up!
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Conclusion: More natural and custom imagery
FINAL THOUGHTS
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Final Thoughts
1. Exercise caution when following a trend.
2. It’s all about the user.
3. The future lies in digital products acting more like humans.
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