lullabot case study

Tuesday, May 18, 2010

CONSULTINGDEVELOPMENT

TRAINING

& donʼt forget videos!


Who am I?

twitter: LizaK

LinkedIn: Liza Kindred

SlideShare: LizaK



podcastslongest running drupal training - 1000’s


biggest websites, highest traffic


personality - top people, friendly, super smart, good communicatorscheeky, kick ass, do our own thing - have fun

http://www.flickr.com/photos/thomashawk/


heard of LB? podcasts? books?trainings? clients? Bots?



makemistakes


_tell angie’s mistake story_my hotel mistake

/via @monstro



footwear - customer service leon leonwood 1912 - 90%$1.5B

“room for stupid”


room for stupid(addi)

give it away


make mistakes, now

Do what the chefs do.

http://www.flickr.com/photos/disneymike/

Tuesday, May 18, 2010Follow the Chefs - Lagasse, Batali, Flay, Child, Oliver. What they do is they out teach, out share, and out contribute their competitors. They’re out there saying “hey look, I’m a chef, I’m going to give you all my secrets, here they are.” Not afraid to put their ideas out there and let people learn from them. Not afraid that people will take their ideas and build a restaurant right beside of them. Think about “what’s your cookbook?” ....... In the business world people ask “why would you want to give this away, won’t your competitors use it?” Give the idea away and get the message out. Company is lucky if it has customers, very lucky if it has fans, incredibly lucky if it has an audience that comes back to hear what you have to say every day. -- Jason Fried - 37 Signals




Lullabot’s cookbook

Create then Capture


HENRY CHESBORGOUH - OPEN BUSINESS MODELS - Let's be clear about what is meant by open business model. A business model performs two important functions: it creates value, and it captures a portion of that value. It creates value by defining a series of activities from raw materials through to the final consumer that will yield a new product or service with value being added throughout the various activities. The business model captures value by establishing a unique resource, asset, or position within that series of activities, where the firm enjoys a competitive advantage.

Create


Create /then/


Create /then/Capture


Create /then/Capture


drupal community - growing

http://www.flickr.com/photos/charlesc/88771524/





“We're taking the intellectual property we've generated and gleaned from Social Signal's four years of consulting, strategy and development and making it available for free online, under a Creative Commons license.”

it’s NOT CODE


the compliment to giving it away must figure out what to give away and what to keep


what to charge FOR? then what to charge? “half as much”

I've recently bought the combined video package from yourselves, and it's really most excellent.

Is there any chance you could make 'Site Building With Drupal 1' "creative commons", so that people could share it? I'm sure that your sales would increase as a result, through encouraging the uptake of Drupal.

all the best, and thanks again for an excellent series.

~john


how do we decide what to charge for?


arbitrary constantly changing

what do we charge?



weeds

services?Consulting

Development

Design

Theming

Training

Perf + Scale

0 2.25 4.5 6.75 9


employees?1-2

3-5

6-10

11-15

15-25

25+

0 1 2 3 4


full time

years?1-2

<1

1-2

3-4

5+

0 1 2 3 4


consulting?$75-99

$100-124

$125-149

$150-174

$175-$199

$200-224

$225-249

$250-274

$275-300

$300+

0 0.75 1.5 2.25 3


not dev

development?$75-99

$100-124

$125-149

$150-174

$175-$199

$200-224

$225-249

$250-274

$275-300

$300+

0 0.75 1.5 2.25 3


design?$75-99

$100-124

$125-149

$150-174

$175-$199

$200-224

$225-249

$250-274

$275-300

$300+

0 0.5 1 1.5 2


theming?$75-99

$100-124

$125-149

$150-174

$175-$199

$200-224

$225-249

$250-274

$275-300

$300+

0 0.75 1.5 2.25 3


training?$75-99

$100-124

$125-149

$150-174

$175-$199

$200-224

$225-249

$250-274

$275-300

$300+

0 0.5 1 1.5 2


perf + scalability?$75-99

$100-124

$125-149

$150-174

$175-$199

$200-224

$225-249

$250-274

$275-300

$300+

0 0.5 1 1.5 2



“Clever entrepreneurs and even established companies can profit from this volunteerism--but only if they don't get too greedy.” ***?????


designed and selected by the community 1500 designs a week started with $1k, $5m designers get paid $2k + gc, more for reprint


open-washing!mistakes, give away....

havefaith


know your value - you can have faith in what you charge


“in rainbows”free to sold 3 mil copies - topped US+UK charts - even without “official sales”


moby gratis .com

20/20Tuesday, May 18, 2010

NBC



nice, healthy budget, fun project


open space


_make lots of mistakes and learn from them _figure out what is the most awesome part of what you dogive it away - but not all of it _have faith in your team and your business model

CONSULTINGDEVELOPMENT

TRAINING

& donʼt forget videos!



lullabot case study

Business