ludvik+partners whitepaper

8/14/2019 Ludvik+Partners Whitepaper

1/18

The Year of Mobile has arrived.MOBILE MARKETING


2/18

92% of owners cannot get through a typical day without using their phones. Mobile

phones are within arms reach 80% of your day. Handsets with Internet access are

getting people to use their cell phones beyond making phone calls. They want instant

access and a way to look up information while they are out and about.

Today, there are over 70 million mobile Web users in the United States. Social

networking is helping to move mobile internet services out of early adopter mode and

into the mainstream.

*source The Kelsey Group, Barclays Capital

MOBILE INTERNET IS BECOMING A

DAILY ACTIVITY FOR MANY


3/18

Mobile marketing spending in the U.S. will be second only to social media with more

than 25% growth in 2010.

QR, Bar Codes and Tags are the future of mobile marketing response.

The Year of Mobile has arrived.

MOBILE MARKETING

IS UNIVERSAL


4/18

THE 2010 DIGITAL MARKETING OUTLOOK REPORT FOUND THAT:

81% of the brand executives surveyed expected an increase in digital projects

in 2010.

One-half will be moving dollars from traditional to digital budgets.

More than three-quarters think the current economy will push more allocations

to digital.

WHAT MARKETERS

ARE THINKING?

Which of the following are top priority in2010?

Not RelevantLow Priority Top Priority Important

0.551.9 3.144.5

7.345.6 26.718.3

8.443.5 34.214.1

2629.7 35.28.8

8.444.3 28.918.4

4.254.4 25.515.9

3.350.1 19.927

1.142.2 11.145.4

5.343.2 24.326.8

DigitalInfrastructure

DigitalAdvertising

Search Optimization

SocialNetworks/Applications

Mobile

ViralCampaigns

Blogger Outreach

EmailMarketing

Games

% of SurveyRespondents


5/18

Senior marketers reported that social networks and applications were their biggest

priority for 2010, followed closely by digital infrastructure.

While social media marketing looks set to stay top of mind, a majority of respondentsrated a range of digital activities as at least important, with only games failing to

inspire widespread interest.

WHAT MARKETERS

ARE DOING?


6/18

Advertising will move away from creating push campaigns and will transform to engage in

constant conversations, where both parties participate. Ease in participation is critical.

Thus, companies and brands need to ensure that their websites, portals, and webapplications adequately support mobile devices.

In general, mobile users should be making many fewer clicks than PC users before

arriving at their desired content.

Companies and brands that become early adopters of mobile marketing will benefit from

low cost experimentation and first mover advantage.

WHAT SMART

MARKETERS KNOW?


7/18

May contain any information that you would like to put into it.

When photographed by a mobile phone camera, it opens up to a particular web page

in the phones Web browser.

In order for consumers to read the code, they simply need three things:

- Camera phone

- QR or Bar code reader This is available for all smart phones.

- Internet Service

QUICK RESPONSE (QR) CODES,

BAR CODES OR TAGS


8/18

STEP ONE: POINT CAMERA ON A CODE STEP TWO: TAKE A PICTURE

STEP THREE: WAIT FOR DECODING STEP FOUR: WEBSITE

FORGET THE HASSLE OF TYPING

URLS INTO YOUR PHONE!

STEP ONE

STEP TWO STEP THREE STEP FOUR


9/18

Mobile is a great direct marketing tool. However, mobile marketing alone will fail

if it does not reach and involve the consumer. Integration is necessary to

ensure success.

INTEGRATE QR INTO YOUR ADS AND

MARKETING CAMPAIGNS


10/18

Advertising Age's annual digital issue showcases an interactive front cover featuring a

mobile 2D bar code, a first for the magazine and its readers.

Each issue offers readers the chance to engage Jagtag mobile 2D bar codes to winfree admission to the upcoming Ad Age Digital Conference on April 13-14 in

New York.

By using a camera phone to take a picture of a Jagtag 2D bar code and send it in,

Advertising Age readers are automatically entered into the sweepstakes, with no

download or other action required.

RECENT BEST

PRACTICES: NUMBER ONE


11/18

Ford used a technology from Microsoft known as tags in its print advertising

materials in order to give potential car buyers a more interactive introduction to

the car.

In Fords case, the tags lead smart-phone users to a site featuring six different video

clips explaining the Tauruss technology, ranging from a demonstration of a cruise-

control system that adapts to the speed of the vehicle in front of the car, to a system

that automatically detects objects in a drivers blind spot.

RECENT BEST

PRACTICES: NUMBER TWO


12/18

In one of the underground passages in Japan, youll notice a new poster with QR

codes on the wall. Guess who the characters are?

Youre absolutely right! Its Mickey Mouse, Donald Duck, and Stich. Its not thetypical QR code. You can clearly see the eyes and nose of each character within its

QR code.

Polo Ralph Lauren has pioneered the use of the QR technology in the fashion field.

When people scan items that appear in their ads, they are connected to ane-commerce site where they can shop directly from their phones, view the collections

and even read articles within RL Magazine.

RECENT BEST

PRACTICES: NUMBER THREEQR CODES CAN BE FUN AND EXCITING!


13/18

Consumers can pull ads that they are interested in rather than whats more

prevalentpush advertising. See that ad for Coke? Scan the code and it

downloads the Coke ringtone.

McDonalds has QR codes printed on its wrappers to show the burgers

nutritional facts.

To maximize a billboard rental, a QR code is placed in the advertisement. Scan the

QR code from a mobile. Instantly get product information beyond whats on

the billboard.

RECENT BEST

PRACTICES: NUMBER FOUR


14/18

QR CODES WILL BE BUSINESS CARD REPLACEMENTS.

You are at a business meeting or trade show and an important prospect has run out of

business cards.

But you do have your mobile. And your prospect has her contact information on a

QR code in her phone (or in the case of a trade show, it might be printed on her

badgeperhaps on the back of it so she controls who gets her contact information).

You scan the prospects barcode and you have all of her contact information.

Now its not only in your mobile, but on your desktop in your contact manager.

Who needs business cards now?

IMAGINE THE

POSSIBILITIES: NUMBER ONE


15/18

ENVISION THAT YOU MANAGE A SUPERMARKET CHAIN.

Every product has a QR barcode where consumers can access coupons, product

availability, and delivery tracking from their mobile phones.

Now they can get rid of printed coupons!

Everyone can even see how fresh the products are.

A consumer walks past his favorite fruit, strawberries, and finds out whatever

information you care to provide. This might include when it was picked, where it

came from, and its nutritional informationeven recipes. How cool is that?

IMAGINE THE

POSSIBILITIES: NUMBER TWO


16/18

IMAGINE YOURE A CHAIN OF CLOTHING STORES?

Passers-by could snap the QR codes that are placed right by the mannequins in your

store window.

They can buy the outfit that they saw without having to find parking and fight the

crowd to buy your clothes.

IMAGINE THE

POSSIBILITIES: NUMBER THREE


17/18

IMAGINE YOURE A FAMILY RESTAURANT CHAIN?

Put a QR code in the window of each location.

That code brings the prospect to that locations page showing the menu, hours,

specials, directions, address, phone number, delivery or takeout serviceeven

whether or not you have job openings at that location or others.

IMAGINE THE

POSSIBILITIES: NUMBER FOUR


18/18

YOU ASK YOURSELF. HOW CAN MY COMPANY BETTER ENGAGE OUR CONSUMERS?

Ludvik + Partners brings you value by looking at your companys overall marketing

theme and developing a mobile strategy, which not only complements your

marketing campaign but CAN ACTUALLY BE YOUR MARKETING STRATEGY!

We look forward to hearing from you.

YOU CAN JOIN

THE SNAP IT REVOLUTION

Get the free app for your phone at http://gettag.mobi

CREATIVE ADVERTISING REDEFINED.

245 East 50th Street, Suite 4A / New York, NY 10022 / T: 347.586.9862 / F: 212.371.3279 / www.ludvikplus.com

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