luciana herman and greg harris, hks communications program
TRANSCRIPT
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Graphics and PowerPoint: Or How Not to Panic Before Your Next Big Presentation
Luciana Herman and Greg Harris, HKS Communications Program
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What You Will Learn
Problem
1.Background junk
2.Inflexible argument
3.Text junk
4.Chart junk
5.Static presentation
6.Kills Q&A
Graphics and PowerPoint for Policymakers Workshop
Solution
1.BLUF
2.Flexible argument
3.Key words
4.Simple graphics
5.Answers “So what?”
6.Sparks Q & A
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Problem 1: Background Junk
Graphics and PowerPoint for Policymakers
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Solution 1: BLUF
•Ethnic cleansing campaigns in urban areas
•Consolidated control by Sunnis
•All-time high violence spreading geographically
Graphics and PowerPoint for Policymakers
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Prob
lem
2: I
nflex
ible
Lin
ear A
rgum
ent
Prioritize and balance your recommendations according to your findings and audience needs
Solution 2: Flexible Dynam
ic Argument
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Problem 3: Text Junk• Enterprisers strongly favor allowing immigrants
to enter and work in the United States legally for limited periods of time (by 71% to 26%).
• This issue produces an unusual alliance between Enterprisers and Liberals, who, reflecting their generally pro-immigrant stance, register high levels of support for such temporary visas (58%-36%), as do the pro-business Upbeats (57%-38%).
• On this question, opposition falls along economic rather than party lines. While Disadvantaged Democrats are the group most reluctant to ease entry for immigrant workers, with 63% opposed and only 30% in favor, they are joined by majorities among Disaffecteds (51%), Social Conservatives and Conservative Democrats (50% in each group).
Graphics and PowerPoint for Policymakers
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Solution 3: Key Words
Graphics and PowerPoint for Policymakers
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Problem 4: Chart Junk
Graphics and PowerPoint for Policymakers
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Problem 4:
More Chart Jun
kGraphics and PowerPoint for Policymakers
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Solu
tion
Char
t
Graphics and PowerPoint for Policymakers
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11Graphics and PowerPoint for Policymakers
Less is more
10/20/30 Rule of Thumb
• 10 slides
• 20 minutes
• 30 point font
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12Solution 5: So What? Storyboard your key findings and recommendations
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The Goal
Steve Jobs unveiling the I-Phone• http://www.youtube.com/watch?v=6uW-E496FXg
Graphics and PowerPoint for Policymakers
Larry Lessig How Money Corrupts Congress and a Plan to Stop It
• http://fora.tv/2012/01/17/How_Money_Corrupts_Congress_and_a_Plan_to_Stop_It• You Believe You Know (3-min. clip at approximately 25 mins in)
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HK
S M
ast
er
Pla
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New Building
HK
S M
ast
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Pla
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22.New
Building
Enhanced Capacity for Existing Buildings
HK
S M
ast
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Pla
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New Building
Enhanced Capacity for Existing Buildings
Virtual CampusH
KS M
ast
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Pla
n
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22.
New Building
Enhanced Capacity for Existing Buildings
Virtual CampusH
KS M
ast
er
Pla
n
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Final Thoughts
• BLUF• What is the problem? Why does it matter
to you? Why should it matter to others? What should be done about it?
• Flexible argument• How do the findings and
recommendations revolve around a central goal?
• Key words• What are the words, images, concepts that
make your points memorable?
• So what? • Why should your audience or decision-
maker care? Why is this urgent?
Graphics and PowerPoint for Policymakers