lucent technologies proprietary - use pursuant to company instructionspage : 1; printed: 08/07/100...
Post on 19-Dec-2015
217 views
TRANSCRIPT
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 1; Printed: 08/07/100
We make the things that make communications work
Lucent Technologies
Bell Labs Innovations
Tim Clark
Regional Technical Director
GSM/UMTS RTC
Positioning for the Mobile Internet
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 2; Printed: 08/07/100
The i-mode story gives us an indication of the opportunitiesin store for the rest of Asia...
….expect Asia to have approximately 500 million mobile internetusers by 2005
Yes, it will happen... !
Will Mobile Internet happen ?
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 3; Printed: 08/07/100
Enriched application, content and services
…making use of...New Enabling technologies&Faster bandwidth
…& combined with….More “mobile internet friendly devices”
will drive us up the growth curve…..
Drivers of the Mobile Internet
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 4; Printed: 08/07/100
The Mobile Internet Value Chain
Networkequipment
UserTerminals
Networkoperators
Gatewayequipment
Content/applications
Total global market may be >200 billion USD by 2003
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 5; Printed: 08/07/100
The Mobile Internet Value Chain
• Portals• Information services• Intranets• Application providers• Aggregators
Content/applications
Gatewayequipment
Networkequipment
Networkoperators
UserTerminals
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 6; Printed: 08/07/100
Application Provider Partnerships
Strategy for success……
• Begin with global partnerships ..
• ..increasing the focus with number of regional and local partners
• Localization and local partnerships with content aggregators and application developers is key to identifying and bringing the killer ap to the local market
• Identify the value the content aggregator can bring to the operator - “were all in this to make money”
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 7; Printed: 08/07/100
Local Partnerships
MOU signed : I-WAP - Malaysia based , regional roleApplication developer with comprehensiveset of existing WAP applications
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 8; Printed: 08/07/100
Applicationdeveloper
NetworkSuppliers
(Partnership)
Internet savvy.Local app developers.Local market knowledge.
Wireless savvyGlobal/regional prescenceNext Gen & MI Gateway products
New applications andUnique product differentiators
Application Provider Partnerships
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 9; Printed: 08/07/100
Applicationdeveloper
NetworkSupplier
NetworkOperator
Creation of new apps….
Technical reqsTimelinesRevenue model
‘Typically 4-6 weeks”
MIIC / liveservice trial
New Services
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 10; Printed: 08/07/100
The Mobile Internet Value Chain
• Gateways• Security• ISG• Messaging• Billing
Content/applications
Gatewayequipment
Networkequipment
Networkoperators
End userTerminals
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 11; Printed: 08/07/100
Intelligent Services Gateway
• EXPANDS– Allows an enhanced suite of applications to
subscribers to be crafted• PROTECTS
– Network operator controls access to network resources on a per-application basis
• TRANSLATES– API to network protocol– Network protocol to network protocol
• INTEGRATES– Applications can span multiple network domains– Applications can utilize multiple network
capabilities & resources
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 12; Printed: 08/07/100
Intelligent Services Gateway ( ISG )
Intelligent Services Gateway
Stat
us /
Pres
ence
Mes
sagi
ng
WA
P
Voic
eXM
L
Use
r Int
erac
tion
Web
Dat
a C
onne
ctiv
ity
Prep
aid
. . .
Loca
tion
Cal
l Con
trol
SMSc
2G MSC
MSC
HLR
SCP
GMLC
eMRS
WAP Push
AnyPath
PrepaidSGSN
Web Server
WAPServer
@udioPortal
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 13; Printed: 08/07/100
The Mobile Internet Value Chain
• Base station, Switches• GPRS, 3G• WAN, LAN, IP/ATM• OSS• In-building solutions• Services - system integration, RF planning
Content/applications
Gatewayequipment
Networkequipment
Networkoperators
End userTerminals
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 14; Printed: 08/07/100
Future networks
GPRS - Provides faster and more data efficient bandwidththan existing GSM…
“Once we have the content that will capture the users attentionGPRS will enable the network to carry that content to the user”
“3G takes this to the next dimension with increasing data bandwidth and all IP networks…..”
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 15; Printed: 08/07/100
The Mobile Internet Value Chain
• Access and transport• Wireless ISPs• Wireless ASPs• Virtual network operators• Marketing
Content/applications
Gatewayequipment
Networkequipment
Networkoperators
UserTerminals
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 16; Printed: 08/07/100
Operator Marketing Strategies
Marketing strategies- target users idle/downtime - give people what they want - allow “unofficial” sites
Youth Market for the gadget crazy 15-29yr olds- music & ringing tones - MP3- screen savers, pictures, images - MPEG4, GIF- games - interactive
Consumer Market- credit card replacment- small change replacement - parking fees, laundry
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 17; Printed: 08/07/100
IP overSDH
(STM-x)
Supporting the Internet Business Model
IP RouterSwitch
IP ServicesSwitch
EthernetSwitch
Firewall
DNS/DHCP
L2/L3 NetworkManagement
IP ServicesManagement
Charging
MediationManagement
WebSwitch
FirewallArray
Caches
RADIUS
Server Farm
Server Farm
ApplicationPerformanceManagement
PublicHosting
“Unofficial apps”
DMZ/ProtectedHosting for
Official AppsSecureHosting
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 18; Printed: 08/07/100
New Services CreationMIIC Network Diagram
BTS (2000/2c) x 2
HLR Simulator
BCF x 1
1 * E1(Gb -Frame Relay)
1 * E1(SS7)
SD
ENTERPRISE2Sun
SPARCDRIVENULTRA
GSS (GPRS ManagementSystem)
Sun Netra-T 1120
GGSN/SGSN
100BaseT
Lucent LAN/Intranet/Internet
100BaseT
Um
Abis
100BaseT
Cajun P333T-DCHub
S D
HEWLETTPACKARD
OMC-R
M-Link1*E1
Black box SP3i(drop insert mux)
STF
E1/A interface
DNS serverDHCP server
WAP ServerWAPLite
X.21 connection
E1
CompaqiPAQPDA &Handset
S D
H E W L E T T
P A C K A R D
a p o l l o
S e r i e s 7 1 5 / 8 0
S D
Fi reWallP o r tM a s te r I R X R o u t e rLivings tonL E n t e r p r is e s , I n c .
AP1000 Router(with built in
Firewall)
S D
H E W L E T T
P A C K A R D
a p o l l o
S e r i e s 7 1 5 / 8 0
ContentDatabase
Doctor onthe GoApplication
ApplicationsServer
Push Server
S D
H E W L E T T
P A C K A R D
a p o ll o
S e r i e s 7 1 5 / 8 0
RAS Server
SD
Sun S P R C ser ve r 5
Sun Ultra 5 with EFSFirewall
Wave Point IIWaveLAN hub
Key:Data Connection(Ethernet, RS232)
E1 Connection
Wireless WaveLAN Interface
31st Floor Lab Network MIIC Data Network
Modem Card
MSC
100BaseT
IWF 2000
Dell Desktop PC
Dell Desktop PC Dell Desktop PC
Dell Notebook PC
11Mbps
11Mbps
11Mbps
100BaseT
100BaseT
11Mbps
2 wirePOTS line
* all items in this section to bepurchased
MIS DrugDatabase
ClinicInformationDatabase
ISG
100BaseT
(SS7)LocationandprescenceAPI
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 19; Printed: 08/07/100
The Mobile Internet Value Chain
PDAs, phones, laptops, pagersBrowsers
SIM CardsGame players
Modems
Content&applications
Gatewayequipment
Networkequipment
Networkoperators
UserTerminals
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 20; Printed: 08/07/100
User Terminals
- Are current Terminals ready for “mobile internet” ?
- PDAs and Handphones will “collide”
- 2001 will see the first widespread availability of a new breed of terminal suitable for mobile internet, with :
- Colour- Java- GPRS/packet- file management/Windows environments
Lucent Technologies Proprietary - Use Pursuant to Company InstructionsPage : 21; Printed: 08/07/100
Thank You !