lte world summit 2012 david andrews the-now-factory-wed_masterclass-1
DESCRIPTION
LTE World Summit Barcelona May 2012MASTERCLASSTRANSCRIPT
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Managing Data Traffic – The growth in app signalling & its lessons for LTE? David Andrews Director of Strategic Operations
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Contents • Weathering the Signalling Storm
• Lessons that can be learnt for LTE
• Examples of Customer Behaviour
We See on LTE networks
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What do we do? We deliver Customer Experience Analytics and
Management solutions which enable communications
providers to deliver data services profitably
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Capturing intelligence from over
500 Million Subscribers across
31 CSPs in
28 Countries
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Weathering the Signalling Storm
5
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WITH LOVED BY
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Bursty Applications
Ave
# o
f C
onnections
Ave Bytes Downloaded
Chess.com
Hello IM
Browsing
POP3 Netflix
Area represents #Unique Users
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Radio State Changes
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Real Life Examples
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Cost-Effective Strategy for Monitoring
€
RAN Core
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Cost-Effective Strategy for Monitoring
> 95% Correlation
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Strategies: Trends - Operator
Operators need visibility of changing trends due to the fast changing landscape
Early visibility into the rapid growth and
data usage patterns for particular applications, from niche players and the giants, is key so there are no further network outages.
= real-time insights
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Strategies: Work Together
The lessons of the impact of OTT messaging apps should not go unnoticed
Operators need to see and quickly react to this fast changing environment
“YouMail” situation was resolved by
developers and the operator working together
OTT players like Apple and Google need to work together with the operator
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Finger on the Pulse
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Customer Behaviour on LTE
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What applications are customers using on LTE?
Streaming Applications
Web Applications
File Transfer
VoIP
Peer2Peer
Content Stores Updates
Gaming
LTE - Bytes Transferred
Streaming Applications
Web Applications
File Transfer
VoIP Peer2Peer
Content Stores
Updates
UMTS - Bytes Transferred
Streaming Application Usage Almost Doubling
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What applications are customers using on LTE?
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*Netflix feature to manually set attainable quality level based on Internet Data Limits - 300MB/hr 2.3GB/hr
https://account.netflix.com/VideoQuality
Service Quality
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How does Netflix Experience on LTE compare to UMTS?
UMTS
25% in Best (SD) & Best(HD) vs 55% in LTE
0%
5%
10%
15%
20%
25%
Netflix Throughput Distribution on UMTS
Throughput kbps
0%
5%
10%
15%
20%
25%
30%
35%
40%
Netflix Throughput Distribution on LTE
Throughput kbps
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Typical RTT on UMTS Networks are 150-400ms
How does Zynga Gaming Experience on LTE compare to UMTS?
Zynga Games
Xbox Live
Playstation Network
tibia
Gaming Usage (Bytes Transferred)
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
RTT for Zynga Games
RTT (ms)
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Bursty Applications
Ave
# o
f C
onnections
Ave Bytes Downloaded
Chess.com
Hello IM
Browsing
POP3 Netflix
Area represents #Unique Users
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Caveats
• LTE Networks typically have low numbers of users who are early adopters using dongles
• App Developers have not set their sights on LTE yet
• Unclear how representative current traffic mixes will be of
traffic mix in 2-3 years time
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Conclusion • Continuous visibility of customer usage patterns of apps and
those apps signature on your network is key as you roll out
LTE in order to
• detect & mitigate the risk of negative impacts on the
network & revenue streams
• tailor your rollout plans
• We can’t know the future but we can monitor the present,
spot trends & take appropriate action!
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Thank you!
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