lte connected car – building profitable business models together · 2014-07-09 · lte connected...
TRANSCRIPT
ZHENJUN ZHU
Lead, Ecosystem and Partnerships
Alcatel-Lucent APAC
August 26, 2010
LTE Connected Car – Building Profitable Business Models Together
A subsidiary of Research In Motion Limited
The ng Connect Program
The ng Connect Program brings together leading stakeholders in multiple
industries, shaping and enabling the direction of the end-user demands for
an easily connected yet untethered experience.
This collaborative partner program brings together a broad spectrum of
companies within a strong ecosystem to effectively innovate, remove
business and technical barriers, define new business models, accelerate
mass adoption of new services and devices, and speak to the market with a
strong collective voice.
ng Connect Program is the best ecosystem development program to support 4G / LTE
A subsidiary of Research In Motion Limited
ng Connect Focus Areas & Membership Today
Consumer
Media &
Entertainment
Enterprise
Collaboration &
e-Healthcare
Automotive
ConnectivityDigital Signage
Computing
Experience
Signed Companies
A subsidiary of Research In Motion Limited
Mobile
Carrier
Core
Network
4G /
LTE
IP
IP
LTELTELTELTE
LTELTELTELTE
Node B Node B Node B Node B
Node BNode BNode BNode B
APAC LTE Connected Car - Network Architecture
LTE GatewayLTE GatewayLTE GatewayLTE GatewayMobile Carrier’s
Radio Network
Storage
Servers
ngConnect
Server
Other Servers (IPTV, Surveillance, etc.)
A subsidiary of Research In Motion Limited
Intelligent Network + In-Car Hardware and Software
Service
Provider
IP Network
Cloud/Network
Media Storage
WiFiWiFiWiFiWiFi////BluetoothBluetoothBluetoothBluetooth
Car
Network
HiHiHiHi----quality inquality inquality inquality in----carcarcarcarCapCapCapCap----touch touch touch touch screensscreensscreensscreens
IPIPIPIP----CamCamCamCam
CPU
LTE
Network
Private/Public
WiFi network
The Internet
Service Provider
and 3rd party
Applications
A subsidiary of Research In Motion Limited
Building the Connected Car Ecosystem
Value flow
Basic value flow – integrated ecosystem view
“End User –Consumer or Enterprise”
Video Content
Toyota Vehicle AppsGaming Apps Entertainment Apps Other AppsSocial Media Apps
Learning Apps
Advertisers
• Emergency/Safety
• Augmented GPS
• Maintenance
Carrier
Car Maker
A subsidiary of Research In Motion Limited
Enterprise and Consumer Applications
•Applications & Content •Developers & Partners
Alcatel-Lucent Application Enablement Vision
A subsidiary of Research In Motion Limited
Consumers
ASPs /
CSPs
Auto
MakersApp Dev
Specialized Market (Ent./Gov)
Mobile Carrier
Service Offerings
ALU Network Solutions / HLN
Government
Builds indirect support
Application Enablement: System Integration / Consulting / Business Models
Delivery Network
User End
Devices
HLN
Closing - Realizing the Vision Together!
A subsidiary of Research In Motion Limited9 | Presentation Title | December
2009