Eligibility is subject to your agency’s participation in the Performance Plus, Conference of Champions, and Chairman’s Club programs. National Life Group reserves the right to determine eligibility and qualification of its incentive programs.

1 Qualifiers must have at least six life or annuity paid cases for NYC and twelve for Australia. Requirements are based on fixed insurance product production.

Centralized Mailing Address: One National Life Drive, Montpelier, VT 05604 | 800-906-3310 | www.NationalLifeGroup.com

For Agent Use Only – Not For Use With The Public

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Hayman, Great Barrier Reef & Sydney, AustraliaSeptember 13-22, 2014

Independent Annuity Qualifications

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$XVWUDOLD������4XDOLILFDWLRQVThe qualification period runs from July 1, 2012 – June 30, 2014

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Producer!

Producer New Hire

4/1/2013 or Later

Australia 2014* 600,000 500,000

Australia 2014 with 2 Extra Nights

720,000 600,000

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Earn a trip to New York City (September 26-28, 2013) as we prepare to celebrate in Australia.The qualification period runs from July 1, 2012 – June 30, 2013Chairman’s Club Credits RequiredThese credits count toward Australia.

Producer!

New York 2013 250,000

* 25% of quota must be met in program year 2.

NYC

Great Barrier Reef

Start reviewing your sales plans now so you can qualify for the Chairman’s Club 2013 & 2014. Please be sure to review the production requirements and rules. If you have any questions about the Chairman’s Club 2012 production requirements, or any of our products, please call our Sales Desk at 800-906-3310, option #1 for Life and option #2 for Annuity. One of our marketing representatives will be happy to assist you.

1. Your Chairman’s Club 2013 & 2014 will be based upon the total of your personal paid annualized target Life sales and Annuity sales(traditional fixed and fixed indexed annuities only) from 7/1/12 – 6/30/2014. Each individual producer must meet the qualification requirements, regardless of date contracted, set forth in Section 2. A minimum of six (6) qualifying policies for NYC and twelve (12) for Australia must be sold to be eligible.

2. Product Weightings

Product Type Awarded Chairman’s Club Credits

$1 of LSW SPDA or Single Sum Annuity Dump-in Premium

0.05

$1 of LSW 1st Yr. Annualized Annuity Flow Premium*

0.50

$1 of LSW Target UL, Whole Life, and/or Term Premium

1.00

3. The term “individual producer” refers to any person appointed as an agent of Life Insurance Company of the Southwest (LSW), except those specifically excluded below: a) agents contracted through NLFA or ValuTeachers; b) agents contracted through Organizations who have opted out, with prior written permission, from participating in the Chairman’s Club; or c) any other agent/organization determined at a future date to be ineligible.

4. Excluded LSW Products/Sales Limitations a. All variable products. b. Life premium in excess of Target. c. Unallocated group annuities. d. Sales from SureRate 2 and RetireMax Secure products. e. Annuity sales in excess of $500,000 on a single life or

$22,000 in 1st year annualized flow on a single life. f. Any other product or sale amount of which we advise

you prospectively.

5. Chairman’s Club 2013 & 2014 Credit is awarded to the agent(s) whose signature and number(s) are shown on the application. We reserve the right to adjust Chairman’s Club 2013 & 2014 Credits for case size, family or controlled business, or for any other unusual circumstances.

6. Producers with life insurance persistency at December 31, 2012 or 2013 of less than 65% may not receive any credit for life insurance sales generated during those respective calendar years. Persistency is measured using the 24 month persistency measure.

7. Chairman’s Club Credits will be applied pro-rata to any adjustments to commissionable premium or commission rates.

8. Chairman’s Club Credits are awarded in the year in which the policy is paid. No credits are given for sales that are “Not Taken.” A deduction of credits may occur in the current or subsequent year if the premium on which an award is based is not collected, is refunded for any reason, and/or the commission on a policy is wholly or partially charged back. The Company will use its records to determine qualifications and make all judgments regarding applicable business.

9. There is no cash alternative or substitution in lieu of the Chairman’s Club.

10. If you hold a Securities license, you will need to consult with your Broker-Dealer to see if you are eligible for invitation to the Chairman’s Club, based on your LSW annuity life sales.

11. You must be a producer actively writing with LSW eligible to participate, and in good standing to receive an invitation. NLGroup reserves the right to determine eligibility based on company records, and attendance is by invitation only.

12. Awards are taxable according to IRS Rules and a 1099 will be issued, to the extent applicable.

13. Only Single Sum Annuity payments made between July 1, 2012 and June 30, 2014 which are made prior to the policy’s 5th anniversary will count toward Chairman’s Club validation.

* Paid by salary reduction/deduction payments and/or monthly bank draft

National Life Group® is a trade name of National Life Insurance Company, Montpelier, VT, Life Insurance Company of the Southwest (LSW), Addison, TX and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. LSW is not an authorized insurer in New York and does not conduct insurance business in New York.

March 7-11, 2013

Conference of Champions

Form No. 9071(0411); Cat. No. 100392

National Life Group continues to provide its top producers with award winning Sales Conferences. We pride ourselves in providing the best in products and incentives. It is all about rewarding you for your results in 2012 and providing you with new ideas to make your practice more successful in future years!

National Life Insurance Company® | Life Insurance Company of the Southwest™

National Life Group is a trade name of National Life Insurance Company, Montpelier, VT, Life Insurance Company of the Southwest (LSW), Addison, TX, and their affiliates. Each company of the National Life Group is solely responsible for its own financial condition and contractual obligations. LSW is not an authorized insurer in New York and does not conduct insurance business in New York.For Agent Use Only - Not For Use With The Public63381 MK2737(0112) TC66465(0112)

Qualifying Period: January 1 – December 31, 2012Travel Date: March 7–11, 2013Destination: The Ritz-Carlton, Key Biscayne, Florida

Qualification Requirements on Reverse Side.

What better place for life and annuity producers to have fun and an exceptional experience than at The Ritz-Carlton, Key Biscayne, a tropical island paradise.

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Producer Production Qualification Requirements: 90,000 Conference of Champions Credits

New Contract First Time Qualification Requirements: 60,000 Conference of Champions Credits

1. Conference of Champions (“COC”) Credits are based upon the total of your qualifying life and annuity sales from 1/1/12 – 12/31/12. Each individual producer must meet the above qualification requirements, regardless of date contracted, applying the Product Weightings in Section 2 below. A minimum of six (6) qualifying policies is required to be eligible.

Single qualifier qualification participation is available to agents who are initially contracted in the 2012 calendar year, reach the required 60,000 COC Credits and have a minimum of five (5) qualifying policies. Qualifier can pay to bring a guest (air, guest fees, etc.).

2.

3. The term “individual producer” refers to any person appointed as an agent of companies with the National Life Group, except those specifically excluded below: a) agents contracted through NLFA or ValuTeachers; b) agents contracted through Organizations who have opted out, with prior written permission, from participating in the Conference of Champions; or c) any other agent/organization determined at a future date to be ineligible.

4. Excluded Products/Sales Limitations a. All variable products b. Life premium in excess of Target c. Unallocated group annuities d. Sales from SureRate 2 and RetireMax Secure productse. Annuity sales in excess of $500,000 of SPDA

premium on a single life or 22,500 in 1st year annualized flow on a single life

f. Sales on the life of an agent or agent’s family members is limited to 1/4 credit of the qualifying amount.

g. Single sum payments into existing annuity policies during the first 5 policy years will receive 0.06 COC credit per premium dollar subject to above maximum. Thereafter, any single sum payment will receive no credit.

* Paid by salary reduction/deduction payments and/or monthly bank draft

h. COC Credit of .06 is awarded for each dollar of net annuity premium increase (on any salary reduction/deduction and monthly bank draft) after the first policy year. Writing agent is responsible for tracking increases and submitting same for possible credit.

5. Conference of Champions Credit is awarded to the agent(s) whose signature(s) and number(s) are shown on the application. We reserve the right to adjust Conference of Champions Credits for case size, family or controlled business, or for any other unusual circumstances.

6. Producers with persistency of less than 65% on life insurance sales may not be eligible to receive an invitation. The persistency minimum does not apply to producers that have less than 10 cases or $10,000 of issued premium between October 1, 2009, through September 30, 2010. Persistency is measured using the 24–month persistency measurement. Production credit for each policy will be given to the agent whose signature and number are shown on the application.

7. Conference of Champions Credits will be applied pro-rata to any adjustments to commissionable premium or commission rates.

8. Conference of Champions Credits are awarded in the year in which the policy is paid. No credits are given for sales that are “Not Taken.” A deduction of credits may occur in the current or subsequent year if the premium on which an award is based is not collected, is refunded for any reason, and/or the commission on a policy is wholly or partially charged back. The Company will use its records to determine qualifications and make all judgments regarding applicable business.

9. There is no cash alternative or substitution in lieu of attendance at the Conference of Champions.

10. If you hold a Securities license, you will need to consult with your Broker-Dealer to see if you are eligible for invitation to the Conference of Champions, based on your National Life Group annuity and life sales.

11. You must be a producer actively writing with National Life Group, eligible to participate, and in good standing to receive an invitation. National Life Group reserves the right to determine eligibility based on company records, and attendance is by invitation only.

12. Invitation to the Conference of Champions is for the qualifier and a guest.

13. Awards are taxable according to IRS Rules and a 1099 will be issued, to the extent applicable. If a Producer attends all business meetings held during the Conference of Champions, any 1099 issued will be for costs associated with their guest at same.

14. Credits may not be transferred to another producer.

2012 Product WeightingsProduct Type Awarded COC Credits

$1 of LSW SPDA or Single Sum Dump-in Premium

0.06 COC Credit

$1 of LSW 1st Year Annualized Annuity Flow Premium*

0.25 COC Credit

$1 of LSW Target UL, and/or Term Premium

1.00 COC Credit

April 22-26, 2012 Kohala Coast The Fairmont Orchid, Hawaii

Champions

2012Conference

of

Aloha!You don’t need to wait to begin qualifying for a fantastic conference. Beginning immediately – your Conference of Champions Credits could qualify you for a potentially tax-free trip (if you attend all scheduled meetings) to the Fairmont Orchid, your connection to the spectacular Kohala Coast, where you’ll find jet black lava rocks from centuries old volcano eruptions in contrast with vast white sand beaches.

Dive into a different kind of adventure as you attend our business meetings! Sessions designed to add value to your business and reward you for excellence! When you qualify to attend this by-invitation only conference, you can look forward to an exceptional Hawaiian experience!

Qualifying Period: January 1 – December 31, 2011

Travel Date: April 22 – 26, 2012

Destination: Fairmont Orchid Resort, Kohala Coast, Big Island of Hawaii

Qualification Requirements on Reverse Side.

National Life Insurance Company® | Life Insurance Company of the Southwest™

National Life Group is a trade name of National Life Insurance Company, Montpelier, VT, Life Insurance Company of the Southwest, Addison, TX, and their affiliates. Each company of the National Life Group is solely responsible for its own financial condition and contractual obligations.Independent Financial Alliance is a distribution division of Life Insurance Company of the Southwest (LSW), Addison, TX.

For Agent Use Only - Not For Use With The Public Experience Life®

!"%

63381 MK2737(0311) TC61043(0211)

2012 Conference of Champions for Individual ProducersQualification Requirements: 90,000 Conference of Champions Credits

2011 Product Weightings Product Type Awarded Conference of Champions(“COC”) Credits $1 of LSW SPDA or Single Sum 0.06 COC CreditDump-in Premium

$1 of LSW 1st Yr. Annualized 0.25 COC CreditAnnuity Flow Premium*

$1 of LSW Target UL, Whole Life, 1.00 COC Creditand/or Term Premium

Start reviewing your sales plans now so you can qualify for the 2012 Conference of Champions. Please be sure to review the production requirements and rules. If you have any questions about the 2012 Conference of Champions, production requirements, or any of our products, please call our Sales Desk at 800-906-3310. One of our marketing representatives will be happy to assist you.

1. Your 2012 Conference of Champions Credits will be based upon the total of your personal paid annualized target Life sales and Annuity sales(traditional fixed and fixed indexed annuities only) from 1/1/11 – 12/31/11. Each individual producer must meet the qualification requirements, regardless of date contracted, set forth in Section 2 below. A minimum of six(6) qualifying policies must be sold to be eligible.

2.

3. The term “individual producer” refers to any person appointed as an agent of Life Insurance Company of the Southwest (LSW), except those specifically excluded below: a) agents contracted through NLFA or ValuTeachers; b) agents contracted through Organizations who have opted out, with prior written permission, from participating in the Conference of Champions; or c) any other agent/organization determined at a future date to be ineligible.

4. Excluded LSW Products/Sales Limitations

a. All variable products.

b. Life premium in excess of Target.

c. Unallocated group annuities.

d. Sales from SureRate 2 and RetireMax Secure products.

e. Annuity sales in excess of $1,000,000 of SPDA premium on a single life or 22,000 in 1st year annualized flow on a single life.

f. Any other product or sale amount of which we advise you prospectively.

5. Conference of Champions Credit is awarded to the agent(s) whose signature and number(s) are shown on the application. We reserve the right to adjust Conference of Champions Credits for case size, family or controlled business, or for any other unusual circumstances.

6. Producers with life insurance persistency at December 31, 2011 of less than 65% in either of the following 2 periods: from October 1, 2008 through September 30, 2009 or October 1, 2009 through September 30, 2010 may not receive any credit for 2011 life insurance sales.

7. Conference of Champions Credits will be applied pro-rata to any adjustments to commissionable premium or commission rates.

8. Conference of Champions Credits are awarded in the year in which the policy is paid. No credits are given for sales that are “Not Taken.” A deduction of credits may occur in the current or subsequent year if the premium on which an award is based is not collected, is refunded for any reason, and/or the commission on a policy is wholly or partially charged back. The Company will use its records to determine qualifications and make all judgments regarding applicable business.

9. There is no cash alternative or substitution in lieu of the Conference of Champions.

10. If you hold a Securities license, you will need to consult with your Broker-Dealer to see if you are eligible for invitation to the Conference of Champions, based on your LSW annuity and life sales.

11. You must be a producer actively writing with LSW, eligible to participate, and in good standing to receive an invitation. LSW reserves the right to determine eligibility based on company records, and attendance is by invitation only.

12. Invitation to the Conference of Champions is for the qualifier and a guest.

13. Awards are taxable according to IRS Rules and a 1099 will be issued, to the extent applicable.

* Paid by salary reduction/deduction payments and/or monthly bank draft

Conference of ChampionsWe’re pleased to announce the 2010 Conference of Champions will be held on the Riviera Maya, Mexico at the Fairmont Mayakoba Resort. The Mayakoba is a gated, 240-acre, AAA© Five Diamond Hotel® surrounded by canals, shoreline and mangrove forests with emerald lagoon waters and rolling surf.

When you qualify and attend this by-invitation-only conference, you can look forward to luxuriating on the tropical beaches of the Riviera Maya or exploring the mysteries of the rain forest and Mayan ruins – all right outside your door. Plus, by attending the business meetings, you’ll gain valuable insights to help keep your business growing. For qualifying agents, the Conference of Champions could also be tax-free (if you attend all scheduled business meetings).

The Fairmont Mayakoba is a Five Diamond Resort that you won’t want to miss!

Qualifying Period: January 1 – December 31, 2010

Travel Date: May 2 – 6, 2011

Destination: Riviera Maya, Mexico

Qualifying Production Credits: $1,500,000

See the Reverse Side for Qualification Rules

Chairman’s ClubThe elite Chairman’s Club is for the best of the best from across the entire National Life Group of agents, and will follow in our tradition of transporting you to an inspiring international locale. We’ll provide more details this Spring on our destination and the qualification rules. Past trips have included Ireland, Spain, Italy, Prague, Monte Carlo and Portugal. You won’t want to miss the next trip!

Qualifying Period: July 1, 2010 – June 30, 2011

Travel Date: Fall 2011

Destination: International Location

Qualification Rules coming soon.

Ramp up your sales plan now, so you can qualify and join us next year. Please be sure to review the Production Requirements and Rules on the back.

If you have any questions about the Conference of Champions or Chairman’s Club, please call the Annuity Sales Desk at 800-906-3310. One of our marketing representatives will be happy to assist you.

More Rewarding Than Ever!

2010Sales Incentives

Form No. 10115(0110); LR 10656(0110)

Life Insurance Company of the Southwest, 1300 West Mockingbird Lane, Dallas, Texas 75247 / Telephone 800-579-2878 / www.lifeofsouthwest.com National Life Group® is a trade name of National Life Insurance Company and its affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. For Agent Use Only - Not For Use With The Public. Experience Life®

Life Insurance Company of the Southwest™

This year’s Conference of Champions promises to be a luxurious adventure. We look forward to exploring the Riviera Maya with you when you qualify for the 2010 Conference of Champions.

Start reviewing your sales plans now so you can qualify for the 2011 Conference of Champions. Please be sure to review the Production Requirements and Rules. If you have any questions about the 2011 Conference of Champions, Production Requirements, or any of our products, please call our Annuity Sales Desk at 800-906-3310. One of our marketing representatives will be happy to assist you.

2010 Conference of Champions Qualification Requirements for Individual Producers

1. The Qualification Period is January 1, 2010 through December 31, 2010. Only individual producers are eligible. Production Credits required for qualification are 1,500,000. Each individual producer must meet the stated production requirements, regardless of date contracted.

2. The term “individual producer” refers to any person licensed as an agent of Life Insurance Company of the Southwest (LSW) or National Life Insurance Company (National Life) except for those specifically excluded below. The following categories of agents, sales, and/or collected premium are excluded from participating in this incentive program: a) sales by agents or agencies contracted through LaSalle National Bank, NLFA, and/or ValuTeachers or any other organization determined at a future date by us to be ineligible for participation; b) all sales on the life of an agent, such agent’s family members (to the extent the family business exceeds ¼ of the qualifying amount), or other agency members; c) sales by agents who are assigned to agencies and/or marketing organizations (“MO”) as determined by us are excluded and/or may be subject to different qualification standards; principals of an included agency or marketing organization must be contracted separately as an individual producer to be eligible for qualification under these rules; d) unallocated Group Annuity contracts; e) sales by any Non-Commissioned Agent (“NCA”) assigned to an agency and/or marketing organization which agency or MO has elected not to participate in the 2011 Conference of Champions; f ) 1/10 of SureRate 2 sales are eligible, subject to the above. NCAs may qualify for the 2011 Conference of Champions.

3. Qualifying production relates to the sales of LSW and National Life annuity and life products only, must be based on at least 6 applications and is awarded only after all Policy delivery requirements are met. Production Credits are calculated as

follows: One Production Credit is awarded for each dollar of issued and paid single annuity premium (regardless of Policy Form) with a maximum credit per life of 1,000,000. Single sum payments made to existing policies during the first five policy years will receive one dollar of production credit per premium dollar subject to above maximum. Four Production Credits are awarded for each dollar of issued and paid first-year annualized annuity premium, which premium is paid by salary reduction/deduction payments and/or monthly bank draft only subject to a maximum of 82,000 Production Credits per life. Six Production Credits are awarded for each dollar of annualized first-year, paid target life premium and term premium. One Production Credit is awarded for annualized, paid first-year life premium in excess of target premium. Life production credits are limited to 250,000 per life. One Production Credit will be awarded for each dollar of net annualized annuity premium increase (on salary reduction/deduction and monthly bank draft ) after the first Policy Year, subject to determination under Company rules and meeting Company required persistency for agent’s total book of business. Writing agent is responsible for tracking increases and submitting same for possible credit.

4. Internal Transfers will receive Production Credits based on the percentage of commissions payable on the new Policy.

5. Production Credits are awarded in the year in which the policy is issued or when a subject increase is made. No credits are given for sales that are “Not Taken.” A deduction of credits may occur in the current or subsequent year if the premium on which an award is based is not collected, is refunded for any reason, and/or the commission on a policy is wholly or partially charged back. The Company will use its records to determine qualifications and make all judgments regarding applicable business.

6. No cash or alternate awards will be awarded or paid in lieu of the awards shown herein.

7. If you hold a Securities license, you will need to consult with your Broker-Dealer to see if you are eligible for non-cash compensation incentives based on your LSW and National Life annuity and life sales.

8. The Company reserves the right to determine eligibility and attendance is by invitation only. Only the qualifying producer and spouse may attend. If a qualifier has no spouse, adult guests over the age of 21 will be considered for invitation. The Conference of Champions is designed for adults and, as such, children are not allowed. Attendees must be currently appointed and contracted with LSW or National Life at the time of the Conference of Champions to be eligible for invitation.

Jewel of The Renaissance

LSW’s 2010 Conference of ChampionsFlorence, Italy

April 23-29, 2010

Jewell off TThhe RRenaiissanceJew

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for INDEPENDENT MARKETING ORGANIZATIONS

When you qualify and attend LSW’s Conference of Champions in 2010, you will enjoy breathtaking sights, a relaxing atmosphere, and luxurious accommodations in one of the most magni! cent places in the world – Florence, Italy. Mark your calendar…Our conference takes place April 23through April 29, 2010. In Florence you’ll stay at the luxurious WestinExcelsior and see other fabulous Tuscan treasures by visiting Pisa, Siena, San Gimignano, Chianti, and Lucca.

O" en referred to as the “Jewel” of the Italian Renaissance, Florence, Italy, served as the center of medieval European trade and ! nance. Knownas the birthplace of innovative Renaissance virtuosos such as Leonardo da Vinci and Michelangelo, Florence is among the world’s most in# uential centers of art, science, and architecture.

Today, tourism is the most signi! cant industry in Florence, asthe local population is greatly outnumbered by visitors from all overthe world during the spring, summer, and fall months. Aside from itstourism responsibilities, food and wine have long been staples of the city’seconomy, re# ecting on Florence’s importance in the Tuscany region as one of the great wine-growing regions in the world.

Situated on the beautiful Arno River, the Westin Excelsior mixes modernArno Raccommodations and amenities with centuries of Florentine s and history. Adjacent to famous landmarks such as the U$ zi Gallery ent to and the Ponte Vecchio, this hotel, named to the 2006 and 2007 nte VeccCondé Nast Traveler Gold Lists, is the perfect destination for theé Nast Traveler Gold Lists, is the perfect destination for theactive historian or for anyone wishing to venture back in time whileactive historian or for anyone wishing to venture back in time whilebasking in Mediterranean-rich culture.basking

% e Westin Excelsior o& ers breathtaking balcony views of thews of thArno, the Pitti Palace, and photogenic sunsets. As a Conferencenferencof Champions quali! er, you will be met with accommodating,modatinknowledgeable service and a lavish setting, just a few walking ew walkminutes away from some of the most revered arts and architecturerts and ain the world.

LSW also will o& er several tours throughout the Tuscan region.throughouWhether you enjoy touring wine vineyards in Chianti, art museums wine vineyards in the center of Florence, or ancient architecture like the Leaning lorence, or ancient arTower in Pisa, the Westin Excelsior is your starting point.Tower in Pisa, the Westin Exce

LSW’s 2010 Conference of ChampionsF lorence , Ita ly – The Jewe l of the Rena issanceApril 23-29, 2010

Westin Exce lsior, F lorence

San Gimignano is a charming hill town that hasreserved its medieval appeal. % e abundant towers & er remarkable views, and you will be mesmerized by d by he city as you stroll along the narrow gothic streetreets.

% e plentiful towers of nobility have earned the name the namSan Gimignano of the Five Towers.” % is town stands own s,100 feet above sea level and is surrounded by rolling d by r

hills covered with emerald green vineyards. A locals. A luide will show you the most essential sights, including hts, ihe Cathedral that has distinct marble panels displaying nels d

mythological ! gures and scenes from the OOld Testament in an animated and delicate manner. A" erner. Ahe excursion, you can discover this charismatic town tic town

with an array of shopping options including the lotions including the localwines and olive oils produced in the area. % e town of ils produced in the area. % e town of

an Gimignano and the view from its towers will surely ignano and the view atisfy those seeking a Tuscan good time.isfy those seeki

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Tuscan Journeyto Siena and San G imignano

A" er traveling on a scenic and quaint road into thent roadChianti area of Tuscany, you will see the silhouette of e silhothe Verrazzano Castle and its ancient grandeur. Beautifulrandcypresses line the road and lead you into one of the to onmost prominent wineries in all of Tuscany. A local wine cany.specialist will conduct your majestic visit. He or she willsit. discuss the intense aromas and the origins of the grapes gins ogrown on the castle grounds. You will see the wine cellarssee thand the elaborate gardens where you will be taken on a ill be guided tour around the vineyard. Later, a full traditional a fulland delicious Florentine meal will be served alongsideved althe local # avor of the wine from the castle itself. % is will itself.be a tour to savor!

Wine Country

Optional Tours…

One of the most popular tours is a half-day cursion to the town of Lucca. You’ll know it by the assive red brick walls surrounding it, which close outga$ c and the rest of the contemporary world. In 2 B.C., of the contemporary woe town became a colony of ancient Rome, and the me a colony of ancient Rome, angacy is apparent on the streets of Lucca today. parent on the streets of Lucca today.

Upon arrival, take pleasure in a guided expeditionn arrival, take pleasure in a guided expedrough this inimitable city visiting all the key sites,h this inimitable city visiting all the key sitcluding the square that still recalls of the ancienting the square that still recalls of the ancienoman amphitheatre and the Cathedral dedicated toan amphitheatre and the Cathedral dedicat Martin. San Frediano founded the Cathedral in the artin. San Frediano founded the Cathedraed the Ced th

xth century. It was rebuilt in the 13th century. century. It was rebuilt in the 13th centuhe 13the 13th c% e barricade, built with northern Romanesque-%e barricade, built with northern Rhh

yle arches, opens into a deep portico where one can rchesamine and admire the stunning sculptures around examine and

the portals. Inside the cathedral, one can ! nd the vastly the portals. Insirevered Volto Santo (“Holy Face”) that is a wooden d Volto Santcruci! x from the 11th and 12th centuries surrounded by m the 11th and 12th centuries surrounded by a marble temple that was erected by local artists. A" er ple that was erected by local artists. A" er the walkthrough of the Cathedral, the tour will end at a h of the Cathedral, the tour will end at a local restaurant where patrons may enjoy the local disheshere patrons may enjoy the local of Lucca before venturing back to Florence. nturing back to Florence

LSW also will o& er a special tour to Pisa. % e tour will begin with a &er a spanquil visit through the Tuscan countryside to the historic university ugh thewn situated on the Arno River. % ere one can ! nd the “Square of n the Airacles,” the focal point of the city where its most prized monuments focal pe located, including the distinguished Leaning Tower, the Baptistery,ncludi

nd the Cathedral. hedral. % e Leaning Tower’s construction began in 1173, and because of a eaning Tower’s construction beg

oorly laid foundation and loose substrate, the tower started leaning inid foundation and loose substrate, 78. % e Tower is a work of art that took approximately 177 years to%e Tower is a work of art that took apmplete. % e Baptistery was completed more than 500 years ago andmplete. % e Baptistery was completed morecomy was cotill in perfect condition. % e Cathedral possesses Romanesque doors still in perfect condition. % e Cathedral posn. % e Con. % e Pisano, and is the ! nal stop on the tour. % is remarkable tour is like y Pisano, and is the ! nal stop on the tour. % stop ong a walk through history, and is sure to be a memorable experience. king a walk through history, and is sure to b

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There’s no escaping it, this year’s sales incentive is top-quality – just like LSW. We look forward to having the opportunity to experience the Jewel of the Renaissance with you when you qualify for LSW’s 2010 Conference of Champions.

Start reviewing your sales plans now so you can qualify for LSW’s 2010 Conference of Champions. Please besure to review the Production Requirements and Rules. If you have any questions about the 2010 Conference of Champions, Production Requirements, or any of LSW’sannuity products, please give our Sales Desk a call at 800-906-3310. One of our marketing representatives will be glad to assist you.

LSW’s 2010 Conference of Champions Qualifi cation Requirements for Individual Producers

1. % e 'uali! cation Period is January 1, 2009 through December 31, 2009. Only individual producers areeligible. Production Credits required for quali! cationare 2,000,000. Each individual producer must meetthe stated production requirements, regardless of datecontracted.

2. % e term “individual producer” refers to any person licensed as an agent of LSW except for those speci! cally excluded below. % e following categories of agents, sales, and/or collected premium are excludedfrom participating in this incentive program: a) sales by agents or agencies contracted through LaSalle National Bank, National Life Insurance Company, NLFA, IFA and/or ValuTeachers or any other organization determined at a future date by LSW to be ineligible for participation; b) all sales on the life of an agent, such agent’s family members (to the extent the family business exceeds ( of the qualifying amount), or other agency members; c) sales by agents who are assigned to agencies and/or marketing organizations (“MO”)as determined by LSW are excluded and/or may be subject to di& erent quali! cation standards; principals of an included agency or marketing organization must be contracted separately as an individual producerto be eligible for quali! cation under these rules; d)unallocated Group Annuity contracts; e) sales by any Non-Commissioned Agent (“NCA”) assigned to an agency and/or marketing organization which agency or MO has elected not to participate in the 2010 Conference of Champions; f ) 1/10 of SureRate 2 salesare eligible, subject to the above. NCAs may qualify forthe 2010 Conference of Champions.

3. 'ualifying production relates to the sales of LSW annuity and life products only, must be based on atleast 6 applications and is awarded only a" er all Policy delivery requirements are met. Production Creditsare calculated as follows: One Production Credit

is awarded for each dollar of issued and paid singleannuity premium (regardless of Policy Form) witha maximum credit per life of 1,000,000. Single sumpayments made to existing policies during the ! rst ! ve policy years will receive one dollar of production credit per premium dollar subject to above maximum.Four Production Credits are awarded for each dollar of issued and paid ! rst-year annualized annuity premium, which premium is paid by salary reduction/deductionpayments and/or monthly bank dra" only subject to a maximum of 82,000 Production Credits per life.Six Production Credits are awarded for each dollarof annualized ! rst-year, paid target life premium andterm premium. One Production Credit is awarded forannualized, paid ! rst-year life premium in excess of target premium. Life production credits are limited to 250,000 per life. One Production Credit will beawarded for each dollar of net annualized annuity premium increase (on salary reduction/deduction and monthly bank dra" ) a" er the ! rst Policy Year, subjectto determination under Company rules and meeting Company required persistency for agent’s total book of business. Writing agent is responsible for tracking increases and submitting same for possible credit.

4. Internal Transfers will receive Production Credits based on the percentage of commissions payable on the new Policy.

5. Production Credits are awarded in the year in whichthe policy is issued or when a subject increase is made.No credits are given for sales that are “Not Taken.”A deduction of credits may occur in the current or subsequent year if the premium on which an award is based is not collected, is refunded for any reason, and/or the commission on a policy is wholly or partially charged back. LSW will use its records to determinequali! cations and make all judgments regarding applicable business.

6. No cash or alternate awards will be awarded or paid in lieu of the awards shown herein.

7. If you hold a Securities license, you will need to consultwith your Broker-Dealer to see if you are eligible fornon-cash compensation incentives based on your LSW annuity and life sales.

8. LSW reserves the right to determine eligibility and attendance is by invitation only. Only the qualifying producer and spouse may attend. If a quali! er has no spouse, adult guests over the age of 21 will be considered for invitation. % e LSW Conferenceof Champions is designed for adults and, as such, children are not allowed. Attendees must be currently appointed and contracted with LSW at the time of the Conference of Champions to be eligible for invitation.

Form No. 9199IMO (0109) Cat. No. 100782. 100782

Life Insurance Company of the Southwest1300 West Mockingbird Lane, Dallas, Texas 75247 / www.lifeofsouthwest.com

member of

�Independent�Agents�

2012�Conference�of�Champions�for�Individual�Producers�

Qualification�Requirements:�90,000�Conference�of�Champions�Credits�

Start�reviewing�your�sales�plans�now�so�you�can�qualify�for�the�2012�Conference�of�Champions.�Please�be�sure�to�review�the�Production�Requirements�and�Rules.�If�you�have�any�questions�about�the�2012�Conference�of�Champions,�Production�Requirements,�or�any�of�our�products,�please�call�our�Sales�Desk�at�800Ͳ906Ͳ3310.�One�of�our�marketing�representatives�will�be�happy�to�assist�you.�

1. Your�2012�Conference�of�Champions�Credits�will�be�based�upon�the�total�of�your�personal�paid�annualized�target�Life�sales�and�Annuity�sales�(traditional�fixed�and�fixed�indexed�annuities�only)�from�1/1/11�–�12/31/11.�Each�individual�producer�must�meet�the�qualification�requirements,�regardless�of�date�contracted,�set�forth�in�Section�2�below.��A�minimum�of�six�(6)�qualifying�policies�must�be�sold�to�be�eligible.�

2. �2011�Product�Weightings�

Product�Type� Awarded�Conference�of�Champions�(“COC”)�Credits�

$1�of�LSW�SPDA�or�Single�Sum�DumpͲin�Premium��

=�0.06�COC�Credit�

$1�of�LSW�1st�Year�Annualized�Annuity�Flow�Premium*��

=�0.25�COC�Credit�

$1�of�LSW�Target�UL,�Whole�Life,�and/or�Term�Premium�

=�1.00�COC�Credit�

*�Paid�by�salary�reduction/deduction�payments�and/or�monthly�bank�draft�

3. The�term�“individual�producer”�refers�to�any�person�appointed�as�an�agent�of��Life�Insurance�Company�of�the�Southwest�(LSW),�except�those�specifically�excluded�below:��a)�agents�contracted�through�NLFA�or�ValuTeachers;�b)�agents�contracted�through�Organizations�who�have�opted�out,�with�prior�written�permission,�from�participating�in�the�Conference�of�Champions;�or�c)�any�other�agent/organization�determined�at�a�future�date�to�be�ineligible�.�

4. Excluded�LSW�Products/Sales�Limitations�a. All�variable�products�b. Life�premium�in�excess�of�Target�c. Unallocated�group�annuities�d. Sales�from�SureRate�2�and�RetireMax�Secure�products�e. Annuity�sales�in�excess�of�$1,000,000�of�SPDA�premium�on�a�single�life�or�22,000�in�1st�year�

annualized�flow�on�a�single�life�f. Any�other�product�or�sale�amount�of�which�we�advise�you�prospectively�

5. Conference�of�Champions�Credit�is�awarded�to�the�agent(s)�whose�signature�and�number(s)�are�shown�on�the�application.��We�reserve�the�right�to�adjust�Conference�of�Champions�Credits�for�case�size,�family�or�controlled�business,�or�for�any�other�unusual�circumstances.�

6. Producers�with�life�insurance�persistency�at�December�31,�2011�of�less�than�65%�in�either�of�the�following�2�periods:�from�October�1,�2008�through�September�30,�2009�or�October�1,�2009�through�September�30,�2010��may�not�receive�any�credit�for�2011�life�insurance�sales.���

7. Conference�of�Champions�Credits�will�be�applied�proͲrata�to�any�adjustments�to�commissionable�premium�or�commission�rates.���

8. Conference�of�Champions�Credits�are�awarded�in�the�year�in�which�the�policy�is�paid.�No�credits�are�given�for�sales�that�are�“Not�Taken.”�A�deduction�of�credits�may�occur�in�the�current�or�subsequent�year�if�the�premium�on�which�an�award�is�based�is�not�collected,�is�refunded�for�any�reason,�and/or�the�commission�on�a�policy�is�wholly�or�partially�charged�back.�The�Company�will�use�its�records�to�determine�qualifications�and�make�all�judgments�regarding�applicable�business.��

9. There�is�no�cash�alternative�or�substitution�in�lieu�of�the�Conference�of�Champions.��10. If�you�hold�a�Securities�license,�you�will�need�to�consult�with�your�BrokerͲDealer�to�see�if�you�are�

eligible�for�invitation�to�the�Conference�of�Champions,�based�on�your�LSW�annuity�and�life�sales.�11. You�must�be�a�producer�actively�writing�with�LSW,�eligible�to�participate,�and�in�good�standing�to�

receive�an�invitation.�LSW�reserves�the�right�to�determine�eligibility�based�on�company�records,�and�attendance�is�by�invitation�only.�

12. Invitation�to�the�Conference�of�Champions�is�for�the�Qualifier�and�a�guest.�13. Awards�are�taxable�according�to�IRS�Rules�and�a�1099�will�be�issued,�to�the�extent�applicable.�

Independent�Financial�Alliancesm�is�a�distribution�division�of�Life�Insurance�Company�of�the�Southwest�(LSW),�Dallas,�Texas.�

TC60383(1210)�

FOR�AGENT�USE�ONLY�Ͳ��Not�For�Use�With�The�Public�