lss'09 lab the perfect local media company
DESCRIPTION
Lab: “What does the Perfect Local Media Company Look Like in 5 Years Time” The final session of the day will be an interactive session where we put togther the ultimate specification for the killer local media company of the near future. Leader: Seb Provencher, Co-Founder Praized Media – The Praized Blog Lab Assistants: Greg Sterling, Dylan Fuller & Simon BaptistTRANSCRIPT
1
The Perfect Local Media Company in 2014:
A Composite Sketch
Sebastien ProvencherCo-founder, Praized Media
Social Media: 2004-2009
Maturity of the blogosphere
Arrival of social Yellow Pages (Yelp, Qype, TrustedPlaces, etc.)
Arrival of social news (Digg, Reddit, Mixx)
Explosion of social networking (MySpace, Linkedin, Facebook, etc.)
Growth of real-time media (Twitter, Friendfeed)
Can We Extrapolate Future Local Media Features?
Social Media Landscape
Activity Streams
Display internal and external activities, some automated, some human, in a reverse chronological order
Aggregation of activities, content and reviews
Enabling interaction on the activity stream is important (like, comment, share)
Identity System & Social Graph
Leverage an existing social graph with a friend system (synchronous or asynchronous)
Status Updates & Real-Time Conversations
Enable status updates and conversations between users & merchants. Don’t forget conversation threading.
User Content
A basic social building block: ratings, reviews, comments, blog posts, citizen journalism, etc.
Trends & Top Lists
Trending topics/filters/lists will be needed to organize content and cut through the noise
Geo-Localisation & Hyperlocal/Neighborhood
Automatic detection of location is fundamental, maybe to the neighborhood level but is there enough content
in smaller areas?
Questions & Answers
Internet users have a lot of questions and search engines don’t have all the answers.
Distributed Content, Features & Business Model (API, RSS)
The Web is fragmented. You need to deportalize your content and business model and integrate yourself
where local conversations are happening
Thought e-mail was gone? Think again. Useful to provide incentive to come back to your site.
Reward Systems
Human behaviours can be influenced by reward systems. "Reality is broken. Why aren't game designers trying to fix it?" - Jane McGonigal
Check-in
Checking in is now a required feature for
mobile local apps
Sharing and Short-form URLs
Sharing is a key social feature and a short-form URL is now needed to share in Twitter
Community managers
Image source: http://www.pisitoenmadrid.com
Not exactly a feature but a requirement nonetheless. Humans are needed to manage your community.
Summary
Many interesting new social features
Did I forget any?
Does this create a compelling local media story?
Thank You!
Sebastien ProvencherCo-founder, Praized Media
http://blogs.praized.com/seb
Twitter: @sebprovencher