lspb marketing your practice escrs - vienna 2011 - low res
DESCRIPTION
This presentation was delivered in a 1 day workshop to over 80 ophthalmologists and healthcare marketers attending a Practice Development Workshop at ESCRS 2011 in Vienna, Austria. The offer presented at the end of the presentation expired at midnight, September 17, 2011.TRANSCRIPT
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Marketing your practice
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AgendaTopic Time Duration
Positioning and competition 9:00 30mDeveloping a website 9:30 1hBreakout 1: Healthcare websites that sell 10:30 30mInternet marketing 11:00 1hMeet the experts 12:00 1hConversion optimisation 13:00 30mBreakout 2: The 6 Ways to Grow Your Business 13:30 30mGetting more enquiries 14:00 45mBreakout 3: Optimising for web conversion 14:45 15mGetting more appointments 15:00 45mBreakout 4: Mystery Call Evaluation 15:45 15mGetting more patients and more referrals 16:00 45mBreakout 5: Wrap 16:45
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AgendaTopic Time Duration
Positioning and competition 9:00 30mDeveloping a website 9:30 1hBreakout 1: Healthcare websites that sell 10:30 30mInternet marketing 11:00 1hMeet the experts 12:00 1hConversion optimisation 13:00 30mBreakout 2: The 6 Ways to Grow Your Business 13:30 30mGetting more enquiries 14:00 45mBreakout 3: Optimising for web conversion 14:45 15mGetting more appointments 15:00 45mBreakout 4: Mystery Call Evaluation 15:45 15mGetting more patients and more referrals 16:00 45mBreakout 5: Wrap 16:45
More available online
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Positioning &
competition
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What’s your biggest marketing and sales
challenge today?
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Too much time is wasted worrying about problems
‘out there’.
Instead, focus on what you can control.
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Market positioning and competition
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Market positioning and competition
•What’s everyone else saying?
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Market positioning and competition
•What’s everyone else saying?
•What business are you in?
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Market positioning and competition
•What’s everyone else saying?
•What business are you in?
•What’s the message you’re sending?
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Market positioning and competition
•What’s everyone else saying?
•What business are you in?
•What’s the message you’re sending?
• Can you prove it?
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Market positioning and competition
•What’s everyone else saying?
•What business are you in?
•What’s the message you’re sending?
• Can you prove it?
• Can you deliver?
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Market positioning and competition
•What’s everyone else saying?
•What business are you in?
•What’s the message you’re sending?
• Can you prove it?
• Can you deliver?
• Are you willing to do what it takes? Even if it’s uncomfortable?
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We’ll do whatever it
takes!
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We get you in and out!
We’ll do whatever it
takes!
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We’re a hospital.
We get you in and out!
We’ll do whatever it
takes!
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We’re a hospital.
Our stuff is the best!
We get you in and out!
We’ll do whatever it
takes!
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We’re a hospital.
Our stuff is the best!
We take the time to get it
right!
We get you in and out!
We’ll do whatever it
takes!
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We’re a hospital.
Our stuff is the best!We’re cheap!
We take the time to get it
right!
We get you in and out!
We’ll do whatever it
takes!
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We’re a hospital.
Our stuff is the best!We’re cheap!
We take the time to get it
right!
We get you in and out!
We’ll do whatever it
takes!
We’re close to you!
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We’re a hospital.
Our stuff is the best!We’re cheap!
We take the time to get it
right!
We get you in and out!
We’re a one stop shop!
We’ll do whatever it
takes!
We’re close to you!
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We’re a hospital.
Our stuff is the best!We’re cheap!
We take the time to get it
right!
We get you in and out!
We’reeverywhere!
We’re a one stop shop!
We’ll do whatever it
takes!
We’re close to you!
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We’re a hospital.
Our stuff is the best!We’re cheap!
We take the time to get it
right!
We get you in and out!
We’reeverywhere!
We’re a one stop shop!
We’ll do whatever it
takes!
We’re close to you!
Our surgeons arereally good!
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We’re a hospital.
Our stuff is the best!We’re cheap!
We take the time to get it
right!
We get you in and out!
We’reeverywhere!
We’re a one stop shop!
We’ll do whatever it
takes!
We’re close to you!
Our surgeons arereally good!
We’re huge!
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Where is your niche?
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Where is your niche?
Focus
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Where is your niche?
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Where is your niche?
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Where is your niche?
The greater the differentiation, the more reasons you are giving someone to choose you over your competition, and the less chance of needing to
compete on price
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Asking the right Questions
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Asking the right Questions
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Asking the right Questions
“If I had an hour to solve a problem and my life depended on the answer, I would spend the first 55 minutes figuring out the proper questions to ask. For if I knew the proper questions, I could solve the problem in less than 5 minutes."
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You must ask yourself the tough questions
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You must ask yourself the tough questions
• Questions about
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You must ask yourself the tough questions
• Questions about
• The problem that “is” as opposed to the problem that “isn’t”
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You must ask yourself the tough questions
• Questions about
• The problem that “is” as opposed to the problem that “isn’t”
• Your target customers
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You must ask yourself the tough questions
• Questions about
• The problem that “is” as opposed to the problem that “isn’t”
• Your target customers
• Your competition
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You must ask yourself the tough questions
• Questions about
• The problem that “is” as opposed to the problem that “isn’t”
• Your target customers
• Your competition
• Your value
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You must ask yourself the tough questions
• Questions about
• The problem that “is” as opposed to the problem that “isn’t”
• Your target customers
• Your competition
• Your value
• Your approach to value creation
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You must ask yourself the tough questions
• Questions about
• The problem that “is” as opposed to the problem that “isn’t”
• Your target customers
• Your competition
• Your value
• Your approach to value creation
• Your marketing and communications
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(low quality / low price)
Price (high)
Quality (high)
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Underpriced Ideal for penetration Premium offering
Real Bargain Average Overpriced
Cheap goods Unhappy Customers Make the sale, and run!!!
(low quality / low price)
Price (high)
Quality (high)
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Underpriced Ideal for penetration Premium offering
Real Bargain Average Overpriced
Cheap goods Unhappy Customers Make the sale, and run!!!
(low quality / low price)
Price (high)
Quality (high)
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Underpriced Ideal for penetration Premium offering
Real Bargain Average Overpriced
Cheap goods Unhappy Customers Make the sale, and run!!!
(low quality / low price)
Price (high)
Quality (high)
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Underpriced Ideal for penetration Premium offering
Real Bargain Average Overpriced
Cheap goods Unhappy Customers Make the sale, and run!!!
(low quality / low price)
Price (high)
Quality (high)
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Underpriced Ideal for penetration Premium offering
Real Bargain Average Overpriced
Cheap goods Unhappy Customers Make the sale, and run!!!
(low quality / low price)
Price (high)
Quality (high)
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Underpriced Ideal for penetration Premium offering
Real Bargain Average Overpriced
Cheap goods Unhappy Customers Make the sale, and run!!!
(low quality / low price)
Price (high)
Quality (high)
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Underpriced Ideal for penetration Premium offering
Real Bargain Average Overpriced
Cheap goods Unhappy Customers Make the sale, and run!!!
(low quality / low price)
Price (high)
Quality (high)
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Underpriced Ideal for penetration Premium offering
Real Bargain Average Overpriced
Cheap goods Unhappy Customers Make the sale, and run!!!
(low quality / low price)
Price (high)
Quality (high)
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Underpriced Ideal for penetration Premium offering
Real Bargain Average Overpriced
Cheap goods Unhappy Customers Make the sale, and run!!!
(low quality / low price)
Price (high)
Quality (high)
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Underpriced Ideal for penetration Premium offering
Real Bargain Average Overpriced
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(low quality / low price)
Price (high)
Quality (high)
1
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1
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Underpriced Ideal for penetration Premium offering
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Underpriced Ideal for penetration Premium offering
Real Bargain Average Overpriced
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YOU
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Underpriced Ideal for penetration Premium offering
Real Bargain Average Overpriced
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YOU
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Underpriced Ideal for penetration Premium offering
Real Bargain Average Overpriced
Cheap goods Unhappy Customers Make the sale, and run!!!
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YOU
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Underpriced Ideal for penetration Premium offering
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Underpriced Ideal for penetration Premium offering
Real Bargain Average Overpriced
Cheap goods Unhappy Customers Make the sale, and run!!!
5
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YOU
Quality (high)
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Underpriced Ideal for penetration Premium offering
Real Bargain Average Overpriced
Cheap goods Unhappy Customers Make the sale, and run!!!
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YOU
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Underpriced Ideal for penetration Premium offering
Real Bargain Average Overpriced
Cheap goods Unhappy Customers Make the sale, and run!!!
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YOU
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Underpriced Ideal for penetration Premium offering
Real Bargain Average Overpriced
Cheap goods Unhappy Customers Make the sale, and run!!!
6
5
(low quality / low price)
Price (high)
YOU
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Underpriced Ideal for penetration Premium offering
Real Bargain Average Overpriced
Cheap goods Unhappy Customers Make the sale, and run!!!
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5
(low quality / low price)
Price (high)
YOU
Quality (high)
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More available online
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What do customers really care about?
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What do customers really care about?
/ Price
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What do customers really care about?
1. Customer service
/ Price
![Page 69: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/69.jpg)
What do customers really care about?
1. Customer service
2. Convenience
/ Price
![Page 70: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/70.jpg)
What do customers really care about?
1. Customer service
2. Convenience
3. Perceived quality / Price
![Page 71: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/71.jpg)
What do customers really care about?
1. Customer service
2. Convenience
3. Perceived quality
4. Perceived surgical skill / Price
![Page 72: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/72.jpg)
What do customers really care about?
1. Customer service
2. Convenience
3. Perceived quality
4. Perceived surgical skill
5. Brand equity/ Price
![Page 73: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/73.jpg)
What do customers really care about?
1. Customer service
2. Convenience
3. Perceived quality
4. Perceived surgical skill
5. Brand equity
6. Scope of service
/ Price
![Page 74: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/74.jpg)
Benefits over Price = Value
![Page 75: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/75.jpg)
• How do you set your prices?
Benefits over Price = Value
![Page 76: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/76.jpg)
• How do you set your prices?
•What is psychological pricing?
Benefits over Price = Value
![Page 77: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/77.jpg)
• How do you set your prices?
•What is psychological pricing?
•What are the two main pricing strategies?
Benefits over Price = Value
![Page 78: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/78.jpg)
• How do you set your prices?
•What is psychological pricing?
•What are the two main pricing strategies?
• How to increase or decrease your prices without killing your profits?
Benefits over Price = Value
![Page 79: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/79.jpg)
• How do you set your prices?
•What is psychological pricing?
•What are the two main pricing strategies?
• How to increase or decrease your prices without killing your profits?
•What’s the difference between price, cost and value?
Benefits over Price = Value
![Page 80: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/80.jpg)
• How do you set your prices?
•What is psychological pricing?
•What are the two main pricing strategies?
• How to increase or decrease your prices without killing your profits?
•What’s the difference between price, cost and value?
Make sure you request our Pricing White Paper. It’s on
www.liveseysolar.com/escrs2011
Benefits over Price = Value
![Page 81: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/81.jpg)
Developing a website
![Page 82: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/82.jpg)
Developing a website in 2011
![Page 83: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/83.jpg)
Developing a website in 2011
•What you need to know when you commission a website
![Page 84: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/84.jpg)
Developing a website in 2011
•What you need to know when you commission a website
• 12 things your website should be and do
![Page 85: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/85.jpg)
Developing a website in 2011
•What you need to know when you commission a website
• 12 things your website should be and do
• 22 tips to hire a good website designer
![Page 86: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/86.jpg)
Developing a website in 2011
•What you need to know when you commission a website
• 12 things your website should be and do
• 22 tips to hire a good website designer
More available online
![Page 87: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/87.jpg)
80% of website design is a waste of time and money. Stop that.
Focus on the 20% that’s really important.
![Page 88: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/88.jpg)
What is the most important factor in the design of a website?
Easy to find what I wantCutting edge interactive experienceBeautiful visual designOther
n=174 (Do not work in marketing or advertising)
![Page 89: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/89.jpg)
What is the most important factor in the design of a website?
76%
Easy to find what I wantCutting edge interactive experienceBeautiful visual designOther
n=174 (Do not work in marketing or advertising)
![Page 90: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/90.jpg)
What is the most important factor in the design of a website?
10%
76%
Easy to find what I wantCutting edge interactive experienceBeautiful visual designOther
n=174 (Do not work in marketing or advertising)
![Page 91: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/91.jpg)
What is the most important factor in the design of a website?
9%
10%
76%
Easy to find what I wantCutting edge interactive experienceBeautiful visual designOther
n=174 (Do not work in marketing or advertising)
![Page 92: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/92.jpg)
What is the most important factor in the design of a website?
5%9%
10%
76%
Easy to find what I wantCutting edge interactive experienceBeautiful visual designOther
n=174 (Do not work in marketing or advertising)
![Page 93: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/93.jpg)
12 things you want your website to be and do
![Page 94: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/94.jpg)
12 things you want your website to be and do
1. Compete well and generate enquiries
![Page 95: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/95.jpg)
12 things you want your website to be and do
1. Compete well and generate enquiries
2. Look good
![Page 96: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/96.jpg)
12 things you want your website to be and do
1. Compete well and generate enquiries
2. Look good
3. Allow you to add, edit, delete pages and posts
![Page 97: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/97.jpg)
12 things you want your website to be and do
1. Compete well and generate enquiries
2. Look good
3. Allow you to add, edit, delete pages and posts
4. Be multi-media ready
![Page 98: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/98.jpg)
12 things you want your website to be and do
![Page 99: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/99.jpg)
12 things you want your website to be and do
5. Have an analytics package attached
![Page 100: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/100.jpg)
12 things you want your website to be and do
5. Have an analytics package attached
6. Be fully standards-compliant (mobile ready)
![Page 101: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/101.jpg)
12 things you want your website to be and do
5. Have an analytics package attached
6. Be fully standards-compliant (mobile ready)
7. Not require “rebuilding”
![Page 102: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/102.jpg)
12 things you want your website to be and do
5. Have an analytics package attached
6. Be fully standards-compliant (mobile ready)
7. Not require “rebuilding”
8. Allow multiple authors and location independent
![Page 103: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/103.jpg)
12 things you want your website to be and do
![Page 104: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/104.jpg)
12 things you want your website to be and do
9. Be blog and social media ready
![Page 105: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/105.jpg)
12 things you want your website to be and do
9. Be blog and social media ready
10.Inexpensively support new functionality
![Page 106: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/106.jpg)
12 things you want your website to be and do
9. Be blog and social media ready
10.Inexpensively support new functionality
11.Inexpensive and quick to build
![Page 107: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/107.jpg)
12 things you want your website to be and do
9. Be blog and social media ready
10.Inexpensively support new functionality
11.Inexpensive and quick to build
12.SEO friendly at launch
![Page 108: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/108.jpg)
1.Your website has to sell the goals
![Page 109: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/109.jpg)
1.Your website has to sell the goals
•What’s the goal?
![Page 110: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/110.jpg)
1.Your website has to sell the goals
•What’s the goal?
• A phone call or
![Page 111: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/111.jpg)
1.Your website has to sell the goals
•What’s the goal?
• A phone call or
• a form submission
![Page 112: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/112.jpg)
1.Your website has to sell the goals
•What’s the goal?
• A phone call or
• a form submission
• contact me, blog subscription, info download, newsletter subscription
![Page 113: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/113.jpg)
1.Your website has to sell the goals
•What’s the goal?
• A phone call or
• a form submission
• contact me, blog subscription, info download, newsletter subscription
• Demo: London Vision Clinic
![Page 114: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/114.jpg)
2. Your website has to look good - and by that we mean “simple”
![Page 115: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/115.jpg)
2. Your website has to look good - and by that we mean “simple”
• Choose an off-the-shelf theme and customise it
![Page 116: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/116.jpg)
2. Your website has to look good - and by that we mean “simple”
• Choose an off-the-shelf theme and customise it
• Usability is more important than design
![Page 117: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/117.jpg)
2. Your website has to look good - and by that we mean “simple”
• Choose an off-the-shelf theme and customise it
• Usability is more important than design
• Stick to standards
![Page 118: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/118.jpg)
2. Your website has to look good - and by that we mean “simple”
• Choose an off-the-shelf theme and customise it
• Usability is more important than design
• Stick to standards
• Keep it simple
![Page 119: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/119.jpg)
2. Your website has to look good - and by that we mean “simple”
• Choose an off-the-shelf theme and customise it
• Usability is more important than design
• Stick to standards
• Keep it simple
• Demo: A or B - which performed better?
![Page 120: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/120.jpg)
A
![Page 121: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/121.jpg)
A
![Page 122: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/122.jpg)
B
![Page 123: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/123.jpg)
B
![Page 124: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/124.jpg)
B performed significantly better than A
![Page 125: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/125.jpg)
B performed significantly better than A
• +8.83% more visits
![Page 126: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/126.jpg)
B performed significantly better than A
• +8.83% more visits
• +6.28% more absolute unique visitors
![Page 127: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/127.jpg)
B performed significantly better than A
• +8.83% more visits
• +6.28% more absolute unique visitors
• +15.24% more Pageviews
![Page 128: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/128.jpg)
B performed significantly better than A
• +8.83% more visits
• +6.28% more absolute unique visitors
• +15.24% more Pageviews
• +5.88% more Average Pageviews
![Page 129: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/129.jpg)
B performed significantly better than A
• +8.83% more visits
• +6.28% more absolute unique visitors
• +15.24% more Pageviews
• +5.88% more Average Pageviews
• -5.45% lower Bounce Rate
![Page 130: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/130.jpg)
B performed significantly better than A
• +8.83% more visits
• +6.28% more absolute unique visitors
• +15.24% more Pageviews
• +5.88% more Average Pageviews
• -5.45% lower Bounce Rate
• -2.32% lower new visits / +2.32% more repeat visitors
![Page 131: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/131.jpg)
B performed significantly better than A
• +8.83% more visits
• +6.28% more absolute unique visitors
• +15.24% more Pageviews
• +5.88% more Average Pageviews
• -5.45% lower Bounce Rate
• -2.32% lower new visits / +2.32% more repeat visitors
More available online
![Page 132: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/132.jpg)
3. Your website has to be easily updatable
![Page 133: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/133.jpg)
3. Your website has to be easily updatable
•Why?
![Page 134: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/134.jpg)
3. Your website has to be easily updatable
•Why?
• Fresh and compelling content is the most important thing
![Page 135: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/135.jpg)
3. Your website has to be easily updatable
•Why?
• Fresh and compelling content is the most important thing
• Updates have to be cheap, fast and easy (or you won’t do them)
![Page 136: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/136.jpg)
3. Your website has to be easily updatable
•Why?
• Fresh and compelling content is the most important thing
• Updates have to be cheap, fast and easy (or you won’t do them)
• Things change fast you want to be there first
![Page 137: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/137.jpg)
3. Your website has to be easily updatable
•Why?
• Fresh and compelling content is the most important thing
• Updates have to be cheap, fast and easy (or you won’t do them)
• Things change fast you want to be there first
• Easy updates make testing much easier and cheaper too
![Page 138: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/138.jpg)
3. Your website has to be easily updatable
•Why?
• Fresh and compelling content is the most important thing
• Updates have to be cheap, fast and easy (or you won’t do them)
• Things change fast you want to be there first
• Easy updates make testing much easier and cheaper too
• Demo: LiveseySolar Admin
![Page 139: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/139.jpg)
Cost savings as a result of a CMS
* Based on producing 10 pages per month
![Page 140: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/140.jpg)
Cost savings as a result of a CMS
Task Unit Cost Monthly Before CMS*
Monthly After CMS
Monthly Difference
Write a page 50 500 500 0
Design a page 85 850 0 850
SEO a page 85 850 0 850
Edit a page 42.50 425 0 425
Total 2625 500 2125
* Based on producing 10 pages per month
![Page 141: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/141.jpg)
Cost savings as a result of a CMS
Task Unit Cost Monthly Before CMS*
Monthly After CMS
Monthly Difference
Write a page 50 500 500 0
Design a page 85 850 0 850
SEO a page 85 850 0 850
Edit a page 42.50 425 0 425
Total 2625 500 2125
* Based on producing 10 pages per month
![Page 142: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/142.jpg)
Cost savings as a result of a CMS
Task Unit Cost Monthly Before CMS*
Monthly After CMS
Monthly Difference
Write a page 50 500 500 0
Design a page 85 850 0 850
SEO a page 85 850 0 850
Edit a page 42.50 425 0 425
Total 2625 500 2125
* Based on producing 10 pages per month
![Page 143: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/143.jpg)
Cost savings as a result of a CMS
Task Unit Cost Monthly Before CMS*
Monthly After CMS
Monthly Difference
Write a page 50 500 500 0
Design a page 85 850 0 850
SEO a page 85 850 0 850
Edit a page 42.50 425 0 425
Total 2625 500 2125
* Based on producing 10 pages per month
![Page 144: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/144.jpg)
Cost savings as a result of a CMS
Task Unit Cost Monthly Before CMS*
Monthly After CMS
Monthly Difference
Write a page 50 500 500 0
Design a page 85 850 0 850
SEO a page 85 850 0 850
Edit a page 42.50 425 0 425
Total 2625 500 2125
* Based on producing 10 pages per month
![Page 145: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/145.jpg)
Cost savings as a result of a CMS
Task Unit Cost Monthly Before CMS*
Monthly After CMS
Monthly Difference
Write a page 50 500 500 0
Design a page 85 850 0 850
SEO a page 85 850 0 850
Edit a page 42.50 425 0 425
Total 2625 500 2125
* Based on producing 10 pages per month
![Page 146: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/146.jpg)
Cost savings as a result of a CMS
Task Unit Cost Monthly Before CMS*
Monthly After CMS
Monthly Difference
Write a page 50 500 500 0
Design a page 85 850 0 850
SEO a page 85 850 0 850
Edit a page 42.50 425 0 425
Total 2625 500 2125
* Based on producing 10 pages per month
More available online
![Page 147: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/147.jpg)
4. Your website should be multimedia ready
![Page 148: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/148.jpg)
4. Your website should be multimedia ready
• Today, reading text is not enough. Your visitors want
![Page 149: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/149.jpg)
4. Your website should be multimedia ready
• Today, reading text is not enough. Your visitors want
• photos
![Page 150: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/150.jpg)
4. Your website should be multimedia ready
• Today, reading text is not enough. Your visitors want
• photos
• illustrations
![Page 151: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/151.jpg)
4. Your website should be multimedia ready
• Today, reading text is not enough. Your visitors want
• photos
• illustrations
• video
![Page 152: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/152.jpg)
4. Your website should be multimedia ready
• Today, reading text is not enough. Your visitors want
• photos
• illustrations
• video
• audio
![Page 153: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/153.jpg)
4. Your website should be multimedia ready
• Today, reading text is not enough. Your visitors want
• photos
• illustrations
• video
• audio
• animation
![Page 154: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/154.jpg)
4. Your website should be multimedia ready
• Today, reading text is not enough. Your visitors want
• photos
• illustrations
• video
• audio
• animation
• Demo: WordPress Tutorial
![Page 155: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/155.jpg)
5. You have to be able to analyse your website traffic
![Page 156: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/156.jpg)
5. You have to be able to analyse your website traffic
• You cannot manage what you don’t measure
![Page 157: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/157.jpg)
5. You have to be able to analyse your website traffic
• You cannot manage what you don’t measure
• It’s an early warning system for your business
![Page 158: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/158.jpg)
5. You have to be able to analyse your website traffic
• You cannot manage what you don’t measure
• It’s an early warning system for your business
• Monitor your conversion rate to improve it
![Page 159: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/159.jpg)
5. You have to be able to analyse your website traffic
• You cannot manage what you don’t measure
• It’s an early warning system for your business
• Monitor your conversion rate to improve it
• Demo: Google Analytics video
![Page 160: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/160.jpg)
6. Your website must be standards compliant
![Page 161: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/161.jpg)
6. Your website must be standards compliant
• How does your website look on different
![Page 162: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/162.jpg)
6. Your website must be standards compliant
• How does your website look on different
• browsers and versions (IE, Firefox, Chrome, Safari)
![Page 163: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/163.jpg)
6. Your website must be standards compliant
• How does your website look on different
• browsers and versions (IE, Firefox, Chrome, Safari)
• operating systems (PC, Mac)
![Page 164: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/164.jpg)
6. Your website must be standards compliant
• How does your website look on different
• browsers and versions (IE, Firefox, Chrome, Safari)
• operating systems (PC, Mac)
• screen resolutions
![Page 165: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/165.jpg)
6. Your website must be standards compliant
• How does your website look on different
• browsers and versions (IE, Firefox, Chrome, Safari)
• operating systems (PC, Mac)
• screen resolutions
• devices (iPhone, iPads, Blackberry, Android)
![Page 166: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/166.jpg)
7. You’re website should not require rebuilding when adding content
![Page 167: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/167.jpg)
7. You’re website should not require rebuilding when adding content
• Content and design templates should be separate
![Page 168: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/168.jpg)
7. You’re website should not require rebuilding when adding content
• Content and design templates should be separate
• Both can be stored in a database
![Page 169: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/169.jpg)
7. You’re website should not require rebuilding when adding content
• Content and design templates should be separate
• Both can be stored in a database
• Themes should be highly customisable in look and function
![Page 170: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/170.jpg)
8. Your website should allow web-based authoring
![Page 171: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/171.jpg)
8. Your website should allow web-based authoring
•Web-based authoring
![Page 172: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/172.jpg)
8. Your website should allow web-based authoring
•Web-based authoring
• enables more than one author - sharing content development load
![Page 173: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/173.jpg)
8. Your website should allow web-based authoring
•Web-based authoring
• enables more than one author - sharing content development load
• enables you to outsource your content development easily
![Page 174: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/174.jpg)
8. Your website should allow web-based authoring
•Web-based authoring
• enables more than one author - sharing content development load
• enables you to outsource your content development easily
• enables updating from any location
![Page 175: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/175.jpg)
8. Your website should allow web-based authoring
•Web-based authoring
• enables more than one author - sharing content development load
• enables you to outsource your content development easily
• enables updating from any location
• enables updating at any time
![Page 176: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/176.jpg)
9. Be blog and social media ready
![Page 177: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/177.jpg)
9. Be blog and social media ready
•Why have a blog?
![Page 178: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/178.jpg)
9. Be blog and social media ready
•Why have a blog?
• It’s the easiest way to publish and store new updates
![Page 179: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/179.jpg)
9. Be blog and social media ready
•Why have a blog?
• It’s the easiest way to publish and store new updates
• It enables interaction with your visitors
![Page 180: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/180.jpg)
9. Be blog and social media ready
•Why have a blog?
• It’s the easiest way to publish and store new updates
• It enables interaction with your visitors
•Why social media?
![Page 181: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/181.jpg)
9. Be blog and social media ready
•Why have a blog?
• It’s the easiest way to publish and store new updates
• It enables interaction with your visitors
•Why social media?
• it’s the easiest way to share your content across the web
![Page 182: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/182.jpg)
9. Be blog and social media ready
•Why have a blog?
• It’s the easiest way to publish and store new updates
• It enables interaction with your visitors
•Why social media?
• it’s the easiest way to share your content across the web
• it enables your visitors to share your content with friends
![Page 183: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/183.jpg)
9. Be blog and social media ready
•Why have a blog?
• It’s the easiest way to publish and store new updates
• It enables interaction with your visitors
•Why social media?
• it’s the easiest way to share your content across the web
• it enables your visitors to share your content with friends
• Both drive more visitors and more conversions
![Page 184: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/184.jpg)
10. Your website should support inexpensive functional add-ons
![Page 185: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/185.jpg)
10. Your website should support inexpensive functional add-ons
• An open-source system
![Page 186: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/186.jpg)
10. Your website should support inexpensive functional add-ons
• An open-source system
• allows you to save money and time by adding free functionality
![Page 187: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/187.jpg)
10. Your website should support inexpensive functional add-ons
• An open-source system
• allows you to save money and time by adding free functionality
• sharing, polls, navigation, plug-ins, widgets
![Page 188: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/188.jpg)
10. Your website should support inexpensive functional add-ons
• An open-source system
• allows you to save money and time by adding free functionality
• sharing, polls, navigation, plug-ins, widgets
• keeps your functionality up to date because thousands of others are doing it for you
![Page 189: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/189.jpg)
11. Your website should be cheap, fast and easy to build
![Page 190: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/190.jpg)
11. Your website should be cheap, fast and easy to build
• Spend less money on design
![Page 191: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/191.jpg)
11. Your website should be cheap, fast and easy to build
• Spend less money on design
• Spend more money on web marketing
![Page 192: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/192.jpg)
11. Your website should be cheap, fast and easy to build
• Spend less money on design
• Spend more money on web marketing
• Get updates to market faster
![Page 193: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/193.jpg)
11. Your website should be cheap, fast and easy to build
• Spend less money on design
• Spend more money on web marketing
• Get updates to market faster
• Reduce maintenance costs
![Page 194: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/194.jpg)
12. Your website should be SEO friendly from launch
![Page 195: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/195.jpg)
12. Your website should be SEO friendly from launch
• SEO isn’t hard - it just takes time
![Page 196: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/196.jpg)
12. Your website should be SEO friendly from launch
• SEO isn’t hard - it just takes time
• Most of SEO is hatched at site design stage
![Page 197: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/197.jpg)
12. Your website should be SEO friendly from launch
• SEO isn’t hard - it just takes time
• Most of SEO is hatched at site design stage
• Designers create obstacles to search engines all the time
![Page 198: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/198.jpg)
12. Your website should be SEO friendly from launch
• SEO isn’t hard - it just takes time
• Most of SEO is hatched at site design stage
• Designers create obstacles to search engines all the time
• It’s all about letting the search engines find you easier
![Page 199: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/199.jpg)
12. Your website should be SEO friendly from launch
• SEO isn’t hard - it just takes time
• Most of SEO is hatched at site design stage
• Designers create obstacles to search engines all the time
• It’s all about letting the search engines find you easier
• Then you can do it yourself
![Page 200: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/200.jpg)
The website audit
![Page 201: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/201.jpg)
The website audit
• Get your website audited for
![Page 202: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/202.jpg)
The website audit
• Get your website audited for
• Conversion
![Page 203: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/203.jpg)
The website audit
• Get your website audited for
• Conversion
• SEO
![Page 204: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/204.jpg)
The website audit
• Get your website audited for
• Conversion
• SEO
• Design
![Page 205: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/205.jpg)
The website audit
• Get your website audited for
• Conversion
• SEO
• Design
• Usability
![Page 206: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/206.jpg)
The website audit
• Get your website audited for
• Conversion
• SEO
• Design
• Usability
You have requested a free website audit, right? No?
Well, go here at the break: www.liveseysolar.com/
escrs2011
![Page 207: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/207.jpg)
Breakout: Healthcare websites that sell
![Page 208: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/208.jpg)
Breakout: Healthcare websites that sell
• Handout and Exercise Instructions
![Page 209: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/209.jpg)
Breakout: Healthcare websites that sell
• Handout and Exercise Instructions
• Get into partners
![Page 210: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/210.jpg)
Breakout: Healthcare websites that sell
• Handout and Exercise Instructions
• Get into partners
• Consider what do your customers want
![Page 211: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/211.jpg)
Breakout: Healthcare websites that sell
• Handout and Exercise Instructions
• Get into partners
• Consider what do your customers want
• Consider how can you make this EASIER to find?
![Page 212: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/212.jpg)
Internet marketing
![Page 213: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/213.jpg)
80% of internet marketing is B.S.
It’s easier than you think. Just start and you’ll figure
it out.
![Page 214: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/214.jpg)
Internet marketingWhat you need to know
![Page 215: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/215.jpg)
Internet marketingWhat you need to know
Tactic Attract visitors Nurture leads Get referrals
Search engine optimisation (SEO) Yes No No
Paid search advertising (PPC) Yes No No
Social media Yes Yes Yes
Email marketing No Yes Yes
![Page 216: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/216.jpg)
Internet marketingWhat you need to know
Tactic Attract visitors Nurture leads Get referrals
Search engine optimisation (SEO) Yes No No
Paid search advertising (PPC) Yes No No
Social media Yes Yes Yes
Email marketing No Yes Yes
![Page 217: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/217.jpg)
Internet marketingWhat you need to know
Tactic Attract visitors Nurture leads Get referrals
Search engine optimisation (SEO) Yes No No
Paid search advertising (PPC) Yes No No
Social media Yes Yes Yes
Email marketing No Yes Yes
![Page 218: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/218.jpg)
Internet marketingWhat you need to know
Tactic Attract visitors Nurture leads Get referrals
Search engine optimisation (SEO) Yes No No
Paid search advertising (PPC) Yes No No
Social media Yes Yes Yes
Email marketing No Yes Yes
![Page 219: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/219.jpg)
Internet marketingWhat you need to know
Tactic Attract visitors Nurture leads Get referrals
Search engine optimisation (SEO) Yes No No
Paid search advertising (PPC) Yes No No
Social media Yes Yes Yes
Email marketing No Yes Yes
![Page 220: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/220.jpg)
Putting it all together
![Page 221: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/221.jpg)
Putting it all together
![Page 222: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/222.jpg)
Putting it all together
No, you don’t have to read this tiny print. This is a handout!!!
![Page 223: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/223.jpg)
Putting it all together
![Page 224: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/224.jpg)
The most important aspect of internet marketing is content development.
![Page 225: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/225.jpg)
Develop the following types of content:
![Page 226: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/226.jpg)
Develop the following types of content:
• Text (300 word chunks; both static and timely)
![Page 227: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/227.jpg)
Develop the following types of content:
• Text (300 word chunks; both static and timely)
• Video (1-3 minutes in length; interesting)
![Page 228: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/228.jpg)
Develop the following types of content:
• Text (300 word chunks; both static and timely)
• Video (1-3 minutes in length; interesting)
• Presentations (short and useful)
![Page 229: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/229.jpg)
Develop the following types of content:
• Text (300 word chunks; both static and timely)
• Video (1-3 minutes in length; interesting)
• Presentations (short and useful)
• Photos (excellent quality; interesting)
![Page 230: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/230.jpg)
Develop the following types of content:
• Text (300 word chunks; both static and timely)
• Video (1-3 minutes in length; interesting)
• Presentations (short and useful)
• Photos (excellent quality; interesting)
• Documents (valuable, information-heavy)
![Page 231: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/231.jpg)
Develop the following types of content:
• Text (300 word chunks; both static and timely)
• Video (1-3 minutes in length; interesting)
• Presentations (short and useful)
• Photos (excellent quality; interesting)
• Documents (valuable, information-heavy)
• Audio (up to 20 mins; excellent quality; interesting)
![Page 232: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/232.jpg)
Publish and share the content
![Page 233: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/233.jpg)
Publish and share the contentType Publish to SEO? Twitter Facebook LinkedIn Email
newsletterEmail
follow up
Text articles Blog / Site Yes Yes Yes Yes Yes Yes
Video YouTube / Blog / Site
Tag / describe / transcribe
Yes Yes Yes Yes Yes
Presentations Slideshare / Scribd / Blog
Tag / describe / transcribe
Yes Yes Yes Yes Yes
Photos Flickr / Picasa / Blog / Site
Tag / describe Yes Yes Yes Yes Yes
Documents Issuu / Blog Tag / describe / transcribe
Yes Yes Yes Yes Yes
Audio Soundcloud / Blog
Tag / describe / transcribe
Yes Yes Yes Yes Yes
![Page 234: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/234.jpg)
Publish and share the contentType Publish to SEO? Twitter Facebook LinkedIn Email
newsletterEmail
follow up
Text articles Blog / Site Yes Yes Yes Yes Yes Yes
Video YouTube / Blog / Site
Tag / describe / transcribe
Yes Yes Yes Yes Yes
Presentations Slideshare / Scribd / Blog
Tag / describe / transcribe
Yes Yes Yes Yes Yes
Photos Flickr / Picasa / Blog / Site
Tag / describe Yes Yes Yes Yes Yes
Documents Issuu / Blog Tag / describe / transcribe
Yes Yes Yes Yes Yes
Audio Soundcloud / Blog
Tag / describe / transcribe
Yes Yes Yes Yes Yes
![Page 235: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/235.jpg)
Publish and share the contentType Publish to SEO? Twitter Facebook LinkedIn Email
newsletterEmail
follow up
Text articles Blog / Site Yes Yes Yes Yes Yes Yes
Video YouTube / Blog / Site
Tag / describe / transcribe
Yes Yes Yes Yes Yes
Presentations Slideshare / Scribd / Blog
Tag / describe / transcribe
Yes Yes Yes Yes Yes
Photos Flickr / Picasa / Blog / Site
Tag / describe Yes Yes Yes Yes Yes
Documents Issuu / Blog Tag / describe / transcribe
Yes Yes Yes Yes Yes
Audio Soundcloud / Blog
Tag / describe / transcribe
Yes Yes Yes Yes Yes
![Page 236: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/236.jpg)
Publish and share the contentType Publish to SEO? Twitter Facebook LinkedIn Email
newsletterEmail
follow up
Text articles Blog / Site Yes Yes Yes Yes Yes Yes
Video YouTube / Blog / Site
Tag / describe / transcribe
Yes Yes Yes Yes Yes
Presentations Slideshare / Scribd / Blog
Tag / describe / transcribe
Yes Yes Yes Yes Yes
Photos Flickr / Picasa / Blog / Site
Tag / describe Yes Yes Yes Yes Yes
Documents Issuu / Blog Tag / describe / transcribe
Yes Yes Yes Yes Yes
Audio Soundcloud / Blog
Tag / describe / transcribe
Yes Yes Yes Yes Yes
![Page 237: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/237.jpg)
Publish and share the contentType Publish to SEO? Twitter Facebook LinkedIn Email
newsletterEmail
follow up
Text articles Blog / Site Yes Yes Yes Yes Yes Yes
Video YouTube / Blog / Site
Tag / describe / transcribe
Yes Yes Yes Yes Yes
Presentations Slideshare / Scribd / Blog
Tag / describe / transcribe
Yes Yes Yes Yes Yes
Photos Flickr / Picasa / Blog / Site
Tag / describe Yes Yes Yes Yes Yes
Documents Issuu / Blog Tag / describe / transcribe
Yes Yes Yes Yes Yes
Audio Soundcloud / Blog
Tag / describe / transcribe
Yes Yes Yes Yes Yes
![Page 238: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/238.jpg)
Publish and share the contentType Publish to SEO? Twitter Facebook LinkedIn Email
newsletterEmail
follow up
Text articles Blog / Site Yes Yes Yes Yes Yes Yes
Video YouTube / Blog / Site
Tag / describe / transcribe
Yes Yes Yes Yes Yes
Presentations Slideshare / Scribd / Blog
Tag / describe / transcribe
Yes Yes Yes Yes Yes
Photos Flickr / Picasa / Blog / Site
Tag / describe Yes Yes Yes Yes Yes
Documents Issuu / Blog Tag / describe / transcribe
Yes Yes Yes Yes Yes
Audio Soundcloud / Blog
Tag / describe / transcribe
Yes Yes Yes Yes Yes
![Page 239: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/239.jpg)
Publish and share the contentType Publish to SEO? Twitter Facebook LinkedIn Email
newsletterEmail
follow up
Text articles Blog / Site Yes Yes Yes Yes Yes Yes
Video YouTube / Blog / Site
Tag / describe / transcribe
Yes Yes Yes Yes Yes
Presentations Slideshare / Scribd / Blog
Tag / describe / transcribe
Yes Yes Yes Yes Yes
Photos Flickr / Picasa / Blog / Site
Tag / describe Yes Yes Yes Yes Yes
Documents Issuu / Blog Tag / describe / transcribe
Yes Yes Yes Yes Yes
Audio Soundcloud / Blog
Tag / describe / transcribe
Yes Yes Yes Yes Yes
![Page 240: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/240.jpg)
SEO: what you need to know
![Page 241: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/241.jpg)
SEO: what you need to know
• You must understand your customer
![Page 242: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/242.jpg)
SEO: what you need to know
• You must understand your customer
• Usually the biggest driver of consistent online traffic
![Page 243: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/243.jpg)
SEO: what you need to know
• You must understand your customer
• Usually the biggest driver of consistent online traffic
• Long-term effort and results; it’s not free
![Page 244: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/244.jpg)
SEO: what you need to know
• You must understand your customer
• Usually the biggest driver of consistent online traffic
• Long-term effort and results; it’s not free
• Quality content comes first; SEO comes second
![Page 245: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/245.jpg)
SEO: what you need to know
• You must understand your customer
• Usually the biggest driver of consistent online traffic
• Long-term effort and results; it’s not free
• Quality content comes first; SEO comes second
• Type of content matters
![Page 246: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/246.jpg)
SEO: what you need to know
• You must understand your customer
• Usually the biggest driver of consistent online traffic
• Long-term effort and results; it’s not free
• Quality content comes first; SEO comes second
• Type of content matters
• You can do it yourself, but choosing focused keywords are difficult
![Page 247: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/247.jpg)
SEO: what you need to know
• You must understand your customer
• Usually the biggest driver of consistent online traffic
• Long-term effort and results; it’s not free
• Quality content comes first; SEO comes second
• Type of content matters
• You can do it yourself, but choosing focused keywords are difficult
• Must be measured (as “organic” or “non-paid” search traffic)
![Page 248: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/248.jpg)
SEO: what you need to know
• You must understand your customer
• Usually the biggest driver of consistent online traffic
• Long-term effort and results; it’s not free
• Quality content comes first; SEO comes second
• Type of content matters
• You can do it yourself, but choosing focused keywords are difficult
• Must be measured (as “organic” or “non-paid” search traffic)
More available online
![Page 249: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/249.jpg)
Paid search: what you need to know
![Page 250: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/250.jpg)
Paid search: what you need to know
• Immediate results
![Page 251: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/251.jpg)
Paid search: what you need to know
• Immediate results
• Costs more and more all the time; reduce dependency
![Page 252: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/252.jpg)
Paid search: what you need to know
• Immediate results
• Costs more and more all the time; reduce dependency
• Highly targeted; send clicks to landing pages
![Page 253: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/253.jpg)
Paid search: what you need to know
• Immediate results
• Costs more and more all the time; reduce dependency
• Highly targeted; send clicks to landing pages
• Test SEO strategy, balance seasonality, monetise timely PR, and supplement volume needs
![Page 254: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/254.jpg)
Paid search: what you need to know
• Immediate results
• Costs more and more all the time; reduce dependency
• Highly targeted; send clicks to landing pages
• Test SEO strategy, balance seasonality, monetise timely PR, and supplement volume needs
• Needs to be constantly tested (high maintenance)
![Page 255: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/255.jpg)
Paid search: what you need to know
• Immediate results
• Costs more and more all the time; reduce dependency
• Highly targeted; send clicks to landing pages
• Test SEO strategy, balance seasonality, monetise timely PR, and supplement volume needs
• Needs to be constantly tested (high maintenance)
• Must be measured (as “paid” search traffic)
![Page 256: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/256.jpg)
Paid search: what you need to know
• Immediate results
• Costs more and more all the time; reduce dependency
• Highly targeted; send clicks to landing pages
• Test SEO strategy, balance seasonality, monetise timely PR, and supplement volume needs
• Needs to be constantly tested (high maintenance)
• Must be measured (as “paid” search traffic)
• Short head and long tails
![Page 257: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/257.jpg)
Paid search: what you need to know
• Immediate results
• Costs more and more all the time; reduce dependency
• Highly targeted; send clicks to landing pages
• Test SEO strategy, balance seasonality, monetise timely PR, and supplement volume needs
• Needs to be constantly tested (high maintenance)
• Must be measured (as “paid” search traffic)
• Short head and long tails
More available online
![Page 258: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/258.jpg)
Social media: what you need to know
![Page 259: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/259.jpg)
Social media: what you need to know
• Social media is difficult without content
![Page 260: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/260.jpg)
Social media: what you need to know
• Social media is difficult without content
• Use storage social media (YouTube, Flickr, Issuu, Slideshare)
![Page 261: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/261.jpg)
Social media: what you need to know
• Social media is difficult without content
• Use storage social media (YouTube, Flickr, Issuu, Slideshare)
• Use sharing social media (Facebook, Twitter, LinkedIn)
![Page 262: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/262.jpg)
Social media: what you need to know
• Social media is difficult without content
• Use storage social media (YouTube, Flickr, Issuu, Slideshare)
• Use sharing social media (Facebook, Twitter, LinkedIn)
• Publish quality content
![Page 263: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/263.jpg)
Social media: what you need to know
• Social media is difficult without content
• Use storage social media (YouTube, Flickr, Issuu, Slideshare)
• Use sharing social media (Facebook, Twitter, LinkedIn)
• Publish quality content
• Publish on a schedule
![Page 264: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/264.jpg)
Social media: what you need to know
• Social media is difficult without content
• Use storage social media (YouTube, Flickr, Issuu, Slideshare)
• Use sharing social media (Facebook, Twitter, LinkedIn)
• Publish quality content
• Publish on a schedule
• Interact, don’t just push your services
![Page 265: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/265.jpg)
Social media: what you need to know
• Social media is difficult without content
• Use storage social media (YouTube, Flickr, Issuu, Slideshare)
• Use sharing social media (Facebook, Twitter, LinkedIn)
• Publish quality content
• Publish on a schedule
• Interact, don’t just push your services
• Must be measured (as “referral” traffic)
![Page 266: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/266.jpg)
Social media: what you need to know
• Social media is difficult without content
• Use storage social media (YouTube, Flickr, Issuu, Slideshare)
• Use sharing social media (Facebook, Twitter, LinkedIn)
• Publish quality content
• Publish on a schedule
• Interact, don’t just push your services
• Must be measured (as “referral” traffic)
More available online
![Page 267: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/267.jpg)
Email marketing: what you need to know
![Page 268: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/268.jpg)
Email marketing: what you need to know
• Must be permission-based
![Page 269: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/269.jpg)
Email marketing: what you need to know
• Must be permission-based
• Must be segmented to the audience
![Page 270: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/270.jpg)
Email marketing: what you need to know
• Must be permission-based
• Must be segmented to the audience
• Can be automated
![Page 271: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/271.jpg)
Email marketing: what you need to know
• Must be permission-based
• Must be segmented to the audience
• Can be automated
• Useful for enquiries and customers
![Page 272: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/272.jpg)
Email marketing: what you need to know
• Must be permission-based
• Must be segmented to the audience
• Can be automated
• Useful for enquiries and customers
• You can really screw it up
![Page 273: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/273.jpg)
Email marketing: what you need to know
• Must be permission-based
• Must be segmented to the audience
• Can be automated
• Useful for enquiries and customers
• You can really screw it up
•Works very well when you’re doing it consistently
![Page 274: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/274.jpg)
Email marketing: what you need to know
• Must be permission-based
• Must be segmented to the audience
• Can be automated
• Useful for enquiries and customers
• You can really screw it up
•Works very well when you’re doing it consistently
More available online
![Page 275: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/275.jpg)
Always be testing
![Page 276: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/276.jpg)
Always be testing
•What would increasing your website conversion from 1% to 2% do for your business?
![Page 277: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/277.jpg)
Always be testing
•What would increasing your website conversion from 1% to 2% do for your business?
• You can test everything
![Page 278: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/278.jpg)
Always be testing
•What would increasing your website conversion from 1% to 2% do for your business?
• You can test everything
• Homepage, Contact Us page, Landing pages, calls to action, headlines, header images, alignment, background colours, videos and images, common page elements in sidebars, navigation labels and organisation, buttons, offers...
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Website testing process (repeat)
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Website testing process (repeat)1. Create a hypothesis
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Website testing process (repeat)1. Create a hypothesis
2. Choose elements to test (A/B or multivariate)
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Website testing process (repeat)1. Create a hypothesis
2. Choose elements to test (A/B or multivariate)
3. Choose the goal
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Website testing process (repeat)1. Create a hypothesis
2. Choose elements to test (A/B or multivariate)
3. Choose the goal
4. Design the variations
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Website testing process (repeat)1. Create a hypothesis
2. Choose elements to test (A/B or multivariate)
3. Choose the goal
4. Design the variations
5. Set up the test
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Website testing process (repeat)1. Create a hypothesis
2. Choose elements to test (A/B or multivariate)
3. Choose the goal
4. Design the variations
5. Set up the test
6. Run the test
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Website testing process (repeat)1. Create a hypothesis
2. Choose elements to test (A/B or multivariate)
3. Choose the goal
4. Design the variations
5. Set up the test
6. Run the test
7. Decide the winner
![Page 287: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/287.jpg)
Website testing process (repeat)1. Create a hypothesis
2. Choose elements to test (A/B or multivariate)
3. Choose the goal
4. Design the variations
5. Set up the test
6. Run the test
7. Decide the winner
More available online
![Page 288: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/288.jpg)
Example for Contact Us Page
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Example for Contact Us Page
![Page 290: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/290.jpg)
Using analytics to evaluate marketing
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Using analytics to evaluate marketing
• Does this particular investment pay?
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Using analytics to evaluate marketing
• Does this particular investment pay?
• You can use the internet to monitor ROI on nearly everything
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Using analytics to evaluate marketing
• Does this particular investment pay?
• You can use the internet to monitor ROI on nearly everything
More available online
![Page 294: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/294.jpg)
The big picture:The content
development process
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Putting it all together
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Putting it all together
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Putting it all together
No, you don’t have to read this tiny print. This is a handout!!!
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Putting it all together
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Meet the experts
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Conversion optimisation
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Understanding conversion optimisation
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Understanding conversion optimisation
• There are 4 hurdles to growth
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Understanding conversion optimisation
• There are 4 hurdles to growth
• There are 6 ways to grow your business
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Understanding conversion optimisation
• There are 4 hurdles to growth
• There are 6 ways to grow your business
• 4 of them involve selling (overcoming the hurdles)
![Page 305: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/305.jpg)
Understanding conversion optimisation
• There are 4 hurdles to growth
• There are 6 ways to grow your business
• 4 of them involve selling (overcoming the hurdles)
• 2 of them involve are the very basics of business (maximising the multiplyers)
![Page 306: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/306.jpg)
Understanding conversion optimisation
• There are 4 hurdles to growth
• There are 6 ways to grow your business
• 4 of them involve selling (overcoming the hurdles)
• 2 of them involve are the very basics of business (maximising the multiplyers)
•What I know for sure...
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This is a business. Stop making excuses and
start selling. If you don’t want to do that, shut down your
practice and join a public hospital.
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The 4 hurdles
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The 4 hurdles
1. “We don’t have as many enquiries as we’d like”
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The 4 hurdles
1. “We don’t have as many enquiries as we’d like”
2. “We don’t have as many appointments as we’d like”
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The 4 hurdles
1. “We don’t have as many enquiries as we’d like”
2. “We don’t have as many appointments as we’d like”
3. “We don’t have as many patients /clients as we’d like”
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The 4 hurdles
1. “We don’t have as many enquiries as we’d like”
2. “We don’t have as many appointments as we’d like”
3. “We don’t have as many patients /clients as we’d like”
4. “We don’t have as many patient / client referrals as we’d like”
![Page 313: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/313.jpg)
The 4 hurdles
1. “We don’t have as many enquiries as we’d like”
2. “We don’t have as many appointments as we’d like”
3. “We don’t have as many patients /clients as we’d like”
4. “We don’t have as many patient / client referrals as we’d like”
More available online
![Page 314: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/314.jpg)
How do I get from HERE to THERE?
6
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IS... Ought
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What IS the problem?
What needs to be DONE?
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The problem is...
You.
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Too often, we’re solving the problem that ISN’T, instead of solving the problem that IS.
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Why you don’t have enough enquiries
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Why you don’t have enough enquiries
• You are failing to
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Why you don’t have enough enquiries
• You are failing to
• offer your target market the unique value proposition it wants
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Why you don’t have enough enquiries
• You are failing to
• offer your target market the unique value proposition it wants
• be found online
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Why you don’t have enough enquiries
• You are failing to
• offer your target market the unique value proposition it wants
• be found online
• convert website visitors into enquiries
![Page 324: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/324.jpg)
Why you don’t have enough enquiries
• You are failing to
• offer your target market the unique value proposition it wants
• be found online
• convert website visitors into enquiries
• provide informative alternatives to nurture less committed enquiries
![Page 325: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/325.jpg)
Why you don’t have enough enquiries
• You are failing to
• offer your target market the unique value proposition it wants
• be found online
• convert website visitors into enquiries
• provide informative alternatives to nurture less committed enquiries
• open new healthcare marketing channels to get more referrals
![Page 326: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/326.jpg)
Why you don’t have enough enquiries
• You are failing to
• offer your target market the unique value proposition it wants
• be found online
• convert website visitors into enquiries
• provide informative alternatives to nurture less committed enquiries
• open new healthcare marketing channels to get more referrals
More available online
![Page 327: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/327.jpg)
Why you don’t have enough appointments
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Why you don’t have enough appointments
• You are failing to
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Why you don’t have enough appointments
• You are failing to
• generate enough enquiries
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Why you don’t have enough appointments
• You are failing to
• generate enough enquiries
• keep accurate and comprehensive records
![Page 331: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/331.jpg)
Why you don’t have enough appointments
• You are failing to
• generate enough enquiries
• keep accurate and comprehensive records
• convert enquiries on the telephone
![Page 332: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/332.jpg)
Why you don’t have enough appointments
• You are failing to
• generate enough enquiries
• keep accurate and comprehensive records
• convert enquiries on the telephone
• follow-up
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Why you don’t have enough appointments
• You are failing to
• generate enough enquiries
• keep accurate and comprehensive records
• convert enquiries on the telephone
• follow-up
More available online
![Page 334: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/334.jpg)
Why you don’t have enough patients
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Why you don’t have enough patients
• You are failing to
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Why you don’t have enough patients
• You are failing to
• generate enough enquiries and appointments
![Page 337: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/337.jpg)
Why you don’t have enough patients
• You are failing to
• generate enough enquiries and appointments
• convert appointments into patients / clients
![Page 338: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/338.jpg)
Why you don’t have enough patients
• You are failing to
• generate enough enquiries and appointments
• convert appointments into patients / clients
• treat your patients / clients as they want to be treated
![Page 339: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/339.jpg)
Why you don’t have enough patients
• You are failing to
• generate enough enquiries and appointments
• convert appointments into patients / clients
• treat your patients / clients as they want to be treated
More available online
![Page 340: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/340.jpg)
Why you don’t get enough referrals
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Why you don’t get enough referrals
• You are failing to
![Page 342: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/342.jpg)
Why you don’t get enough referrals
• You are failing to
• be remarkable in your customer service
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Why you don’t get enough referrals
• You are failing to
• be remarkable in your customer service
• remind your patients / clients that you exist, well after you’ve served them
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Why you don’t get enough referrals
• You are failing to
• be remarkable in your customer service
• remind your patients / clients that you exist, well after you’ve served them
• ask for referrals from patients who want you to succeed
![Page 345: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/345.jpg)
Why you don’t get enough referrals
• You are failing to
• be remarkable in your customer service
• remind your patients / clients that you exist, well after you’ve served them
• ask for referrals from patients who want you to succeed
More available online
![Page 346: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/346.jpg)
Are you feeling depressed yet?
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Are you feeling depressed yet?
• Repeat after me...
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I am the problem.
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But I can change.
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Success begins at the end of your comfort zone.
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Here’s how to change...
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Here’s how to change...
• Understand that in order to change the output, you’ll need to change the input
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Here’s how to change...
• Understand that in order to change the output, you’ll need to change the input
• Take massive action (baby steps are for babies)
![Page 354: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/354.jpg)
Here’s how to change...
• Understand that in order to change the output, you’ll need to change the input
• Take massive action (baby steps are for babies)
• Get good models and teachers
![Page 355: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/355.jpg)
Here’s how to change...
• Understand that in order to change the output, you’ll need to change the input
• Take massive action (baby steps are for babies)
• Get good models and teachers
• Plan a program and follow it
![Page 356: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/356.jpg)
Here’s how to change...
• Understand that in order to change the output, you’ll need to change the input
• Take massive action (baby steps are for babies)
• Get good models and teachers
• Plan a program and follow it
• More doing, less talking
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Identifying the 6 Ways
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Identifying the 6 Ways1. How many enquires? (per month)
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Identifying the 6 Ways1. How many enquires? (per month)
2. How many convert to appointments? (Percent)
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Identifying the 6 Ways1. How many enquires? (per month)
2. How many convert to appointments? (Percent)
3. How many convert to consultations? (Percent)
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Identifying the 6 Ways1. How many enquires? (per month)
2. How many convert to appointments? (Percent)
3. How many convert to consultations? (Percent)
4. How many things do they buy?
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Identifying the 6 Ways1. How many enquires? (per month)
2. How many convert to appointments? (Percent)
3. How many convert to consultations? (Percent)
4. How many things do they buy?
5. What price do they pay?
![Page 363: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/363.jpg)
Identifying the 6 Ways1. How many enquires? (per month)
2. How many convert to appointments? (Percent)
3. How many convert to consultations? (Percent)
4. How many things do they buy?
5. What price do they pay?
6. What does it cost you to sell it? (Percent)
![Page 364: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/364.jpg)
Identifying the 6 Ways1. How many enquires? (per month)
2. How many convert to appointments? (Percent)
3. How many convert to consultations? (Percent)
4. How many things do they buy?
5. What price do they pay?
6. What does it cost you to sell it? (Percent)
• Learn more about how to calculate these numbers here
![Page 365: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/365.jpg)
Identifying the 6 Ways1. How many enquires? (per month)
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Identifying the 6 Ways1. How many enquires? (per month)
2. How many convert to appointments? (Percent)
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Identifying the 6 Ways1. How many enquires? (per month)
2. How many convert to appointments? (Percent)
3. How many convert to consultations? (Percent)
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Identifying the 6 Ways1. How many enquires? (per month)
2. How many convert to appointments? (Percent)
3. How many convert to consultations? (Percent)
4. How many things do they buy?
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Identifying the 6 Ways1. How many enquires? (per month)
2. How many convert to appointments? (Percent)
3. How many convert to consultations? (Percent)
4. How many things do they buy?
5. What price do they pay?
![Page 370: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/370.jpg)
Identifying the 6 Ways1. How many enquires? (per month)
2. How many convert to appointments? (Percent)
3. How many convert to consultations? (Percent)
4. How many things do they buy?
5. What price do they pay?
6. What does it cost you to sell it? (Percent)
![Page 371: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/371.jpg)
Identifying the 6 Ways1. How many enquires? (per month)
2. How many convert to appointments? (Percent)
3. How many convert to consultations? (Percent)
4. How many things do they buy?
5. What price do they pay?
6. What does it cost you to sell it? (Percent)
• Learn more about how to calculate these numbers here
![Page 372: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/372.jpg)
Identifying the 6 Ways1. How many enquires? (per month)
2. How many convert to appointments? (Percent)
3. How many convert to consultations? (Percent)
4. How many things do they buy?
5. What price do they pay?
6. What does it cost you to sell it? (Percent)
• Learn more about how to calculate these numbers here
More available online
![Page 373: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/373.jpg)
6 Ways to Grow
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6 Ways to Grow
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6 Ways to Grow
No, you don’t have to read this tiny print. This is a handout!!!
![Page 376: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/376.jpg)
6 Ways to Grow
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6 Ways to Grow
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6 Ways to Grow
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6 Ways to Grow
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Breakout: 6 Ways to Grow Your Business
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Breakout: 6 Ways to Grow Your Business
• Learning goals:
![Page 382: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/382.jpg)
Breakout: 6 Ways to Grow Your Business
• Learning goals:
• get a clear picture of what the problem IS versus what it ISN’T
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Breakout: 6 Ways to Grow Your Business
• Learning goals:
• get a clear picture of what the problem IS versus what it ISN’T
• understand what every lever does
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Breakout: 6 Ways to Grow Your Business
• Learning goals:
• get a clear picture of what the problem IS versus what it ISN’T
• understand what every lever does
• understand the formulas
![Page 385: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/385.jpg)
Breakout: 6 Ways to Grow Your Business
• Learning goals:
• get a clear picture of what the problem IS versus what it ISN’T
• understand what every lever does
• understand the formulas
• work out the % change and desired outcome
![Page 386: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/386.jpg)
Breakout: 6 Ways to Grow Your Business
• Learning goals:
• get a clear picture of what the problem IS versus what it ISN’T
• understand what every lever does
• understand the formulas
• work out the % change and desired outcome
• I’ll do it with you
![Page 387: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/387.jpg)
The big picture:The conversion process
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No, you don’t have to read this tiny print. This is a handout!!!
![Page 391: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/391.jpg)
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More available online
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Getting more
enquiries
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The internet is the most reliable and cost-effective method of enquiries over
time.
Maximise it.
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How to generate more enquiries
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How to generate more enquiries1. Set your enquiry goals
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How to generate more enquiries1. Set your enquiry goals
2. Improve your SEO
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How to generate more enquiries1. Set your enquiry goals
2. Improve your SEO
3. Invest in paid search marketing
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How to generate more enquiries1. Set your enquiry goals
2. Improve your SEO
3. Invest in paid search marketing
4. Redesign your website
![Page 400: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/400.jpg)
How to generate more enquiries1. Set your enquiry goals
2. Improve your SEO
3. Invest in paid search marketing
4. Redesign your website
5. Run web conversion tests
![Page 401: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/401.jpg)
How to generate more enquiries1. Set your enquiry goals
2. Improve your SEO
3. Invest in paid search marketing
4. Redesign your website
5. Run web conversion tests
6. Provide information products
![Page 402: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/402.jpg)
How to generate more enquiries1. Set your enquiry goals
2. Improve your SEO
3. Invest in paid search marketing
4. Redesign your website
5. Run web conversion tests
6. Provide information products
7. Engage in social media marketing
![Page 403: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/403.jpg)
How to generate more enquiries1. Set your enquiry goals
2. Improve your SEO
3. Invest in paid search marketing
4. Redesign your website
5. Run web conversion tests
6. Provide information products
7. Engage in social media marketing
More available online
![Page 404: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/404.jpg)
Website testing process (REVIEW)
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Website testing process (REVIEW)1. Create a hypothesis
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Website testing process (REVIEW)1. Create a hypothesis
2. Choose elements to test (A/B or multivariate)
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Website testing process (REVIEW)1. Create a hypothesis
2. Choose elements to test (A/B or multivariate)
3. Choose the goal
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Website testing process (REVIEW)1. Create a hypothesis
2. Choose elements to test (A/B or multivariate)
3. Choose the goal
4. Design the variations
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Website testing process (REVIEW)1. Create a hypothesis
2. Choose elements to test (A/B or multivariate)
3. Choose the goal
4. Design the variations
5. Set up the test
![Page 410: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/410.jpg)
Website testing process (REVIEW)1. Create a hypothesis
2. Choose elements to test (A/B or multivariate)
3. Choose the goal
4. Design the variations
5. Set up the test
6. Run the test
![Page 411: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/411.jpg)
Website testing process (REVIEW)1. Create a hypothesis
2. Choose elements to test (A/B or multivariate)
3. Choose the goal
4. Design the variations
5. Set up the test
6. Run the test
7. Decide the winner
![Page 412: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/412.jpg)
Example for Contact Us Page
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Example for Contact Us Page
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Breakout: Optimising for web conversion
![Page 415: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/415.jpg)
Breakout: Optimising for web conversion
• Instructions...
![Page 416: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/416.jpg)
Breakout: Optimising for web conversion
• Instructions...
• Name one thing on your website that could be improved
![Page 417: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/417.jpg)
Breakout: Optimising for web conversion
• Instructions...
• Name one thing on your website that could be improved
•What would you change?
![Page 418: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/418.jpg)
Breakout: Optimising for web conversion
• Instructions...
• Name one thing on your website that could be improved
•What would you change?
• How would you know it worked?
![Page 419: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/419.jpg)
Getting more appointments
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Give your staff the tools and training to sell on
the phone and follow up by email, and they’ll
amaze you.
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How to get more appointments from your enquiries
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How to get more appointments from your enquiries
• Understand the baseline
![Page 423: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/423.jpg)
How to get more appointments from your enquiries
• Understand the baseline
• Understand why your telephone sales is worse than it could be
![Page 424: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/424.jpg)
How to get more appointments from your enquiries
• Understand the baseline
• Understand why your telephone sales is worse than it could be
• Get a CRM system to track your enquiries
![Page 425: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/425.jpg)
How to get more appointments from your enquiries
• Understand the baseline
• Understand why your telephone sales is worse than it could be
• Get a CRM system to track your enquiries
• Hire right
![Page 426: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/426.jpg)
How to get more appointments from your enquiries
• Understand the baseline
• Understand why your telephone sales is worse than it could be
• Get a CRM system to track your enquiries
• Hire right
• Train your telephone sales people
![Page 427: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/427.jpg)
How to get more appointments from your enquiries
• Understand the baseline
• Understand why your telephone sales is worse than it could be
• Get a CRM system to track your enquiries
• Hire right
• Train your telephone sales people
• Follow up with enquiries by phone, post and email marketing
![Page 428: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/428.jpg)
How to get more appointments from your enquiries
• Understand the baseline
• Understand why your telephone sales is worse than it could be
• Get a CRM system to track your enquiries
• Hire right
• Train your telephone sales people
• Follow up with enquiries by phone, post and email marketing
More available online
![Page 429: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/429.jpg)
Breakout 4: Mystery Call Evaluation
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Breakout 4: Mystery Call Evaluation
• Handout and exercise instructions...
![Page 431: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/431.jpg)
Breakout 4: Mystery Call Evaluation
• Handout and exercise instructions...
• Review the sheet together
![Page 432: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/432.jpg)
Breakout 4: Mystery Call Evaluation
• Handout and exercise instructions...
• Review the sheet together
• Listen to a sample mystery call
![Page 433: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/433.jpg)
Breakout 4: Mystery Call Evaluation
• Handout and exercise instructions...
• Review the sheet together
• Listen to a sample mystery call
• Evaluate the call as we go
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Getting more
patients
![Page 435: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/435.jpg)
Consultation training for doctors and healthcare
professionals helps convert more
appointments into patients.
![Page 436: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/436.jpg)
How to generate more patients from your appointments
![Page 437: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/437.jpg)
How to generate more patients from your appointments
• Use the same CRM system to monitor your appointments
![Page 438: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/438.jpg)
How to generate more patients from your appointments
• Use the same CRM system to monitor your appointments
• Define and implement a consultation sales system
![Page 439: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/439.jpg)
How to generate more patients from your appointments
• Use the same CRM system to monitor your appointments
• Define and implement a consultation sales system
• Invest in a customer service process and training
![Page 440: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/440.jpg)
How to generate more patients from your appointments
• Use the same CRM system to monitor your appointments
• Define and implement a consultation sales system
• Invest in a customer service process and training
• Follow up with appointments by phone, post and email marketing
![Page 441: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/441.jpg)
How to generate more patients from your appointments
• Use the same CRM system to monitor your appointments
![Page 442: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/442.jpg)
How to generate more patients from your appointments
• Use the same CRM system to monitor your appointments
• Define and implement a consultation sales system
![Page 443: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/443.jpg)
How to generate more patients from your appointments
• Use the same CRM system to monitor your appointments
• Define and implement a consultation sales system
• Invest in a customer service process and training
![Page 444: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/444.jpg)
How to generate more patients from your appointments
• Use the same CRM system to monitor your appointments
• Define and implement a consultation sales system
• Invest in a customer service process and training
• Follow up with appointments by phone, post and email marketing
![Page 445: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/445.jpg)
How to generate more patients from your appointments
• Use the same CRM system to monitor your appointments
• Define and implement a consultation sales system
• Invest in a customer service process and training
• Follow up with appointments by phone, post and email marketing
More available online
![Page 446: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/446.jpg)
Getting more
referrals
![Page 447: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/447.jpg)
Customer service training and referral
programs generate more patient referrals
![Page 448: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/448.jpg)
How to generate more referrals from your patients / clients
![Page 449: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/449.jpg)
How to generate more referrals from your patients / clients
• Use the same CRM system to monitor your patients
![Page 450: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/450.jpg)
How to generate more referrals from your patients / clients
• Use the same CRM system to monitor your patients
• Define and implement a referral sales system
![Page 451: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/451.jpg)
How to generate more referrals from your patients / clients
• Use the same CRM system to monitor your patients
• Define and implement a referral sales system
• Invest in customer service training
![Page 452: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/452.jpg)
How to generate more referrals from your patients / clients
• Use the same CRM system to monitor your patients
• Define and implement a referral sales system
• Invest in customer service training
• Engage in social media
![Page 453: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/453.jpg)
How to generate more referrals from your patients / clients
• Use the same CRM system to monitor your patients
• Define and implement a referral sales system
• Invest in customer service training
• Engage in social media
• Survey your patients and close the loop
![Page 454: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/454.jpg)
How to generate more referrals from your patients / clients
• Use the same CRM system to monitor your patients
• Define and implement a referral sales system
• Invest in customer service training
• Engage in social media
• Survey your patients and close the loop
• Follow up with patients by phone, post and email marketing
![Page 455: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/455.jpg)
How to generate more referrals from your patients / clients
• Use the same CRM system to monitor your patients
![Page 456: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/456.jpg)
How to generate more referrals from your patients / clients
• Use the same CRM system to monitor your patients
• Define and implement a referral sales system
![Page 457: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/457.jpg)
How to generate more referrals from your patients / clients
• Use the same CRM system to monitor your patients
• Define and implement a referral sales system
• Invest in customer service training
![Page 458: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/458.jpg)
How to generate more referrals from your patients / clients
• Use the same CRM system to monitor your patients
• Define and implement a referral sales system
• Invest in customer service training
• Engage in social media
![Page 459: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/459.jpg)
How to generate more referrals from your patients / clients
• Use the same CRM system to monitor your patients
• Define and implement a referral sales system
• Invest in customer service training
• Engage in social media
• Survey your patients and close the loop
![Page 460: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/460.jpg)
How to generate more referrals from your patients / clients
• Use the same CRM system to monitor your patients
• Define and implement a referral sales system
• Invest in customer service training
• Engage in social media
• Survey your patients and close the loop
• Follow up with patients by phone, post and email marketing
![Page 461: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/461.jpg)
How to generate more referrals from your patients / clients
• Use the same CRM system to monitor your patients
![Page 462: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/462.jpg)
How to generate more referrals from your patients / clients
• Use the same CRM system to monitor your patients
• Define and implement a referral sales system
![Page 463: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/463.jpg)
How to generate more referrals from your patients / clients
• Use the same CRM system to monitor your patients
• Define and implement a referral sales system
• Invest in customer service training
![Page 464: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/464.jpg)
How to generate more referrals from your patients / clients
• Use the same CRM system to monitor your patients
• Define and implement a referral sales system
• Invest in customer service training
• Engage in social media
![Page 465: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/465.jpg)
How to generate more referrals from your patients / clients
• Use the same CRM system to monitor your patients
• Define and implement a referral sales system
• Invest in customer service training
• Engage in social media
• Survey your patients and close the loop
![Page 466: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/466.jpg)
How to generate more referrals from your patients / clients
• Use the same CRM system to monitor your patients
• Define and implement a referral sales system
• Invest in customer service training
• Engage in social media
• Survey your patients and close the loop
• Follow up with patients by phone, post and email marketing
![Page 467: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/467.jpg)
How to generate more referrals from your patients / clients
• Use the same CRM system to monitor your patients
• Define and implement a referral sales system
• Invest in customer service training
• Engage in social media
• Survey your patients and close the loop
• Follow up with patients by phone, post and email marketing
More available online
![Page 468: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/468.jpg)
![Page 469: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/469.jpg)
![Page 470: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/470.jpg)
No, you don’t have to read this tiny print. This is a handout!!!
![Page 471: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/471.jpg)
![Page 472: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/472.jpg)
More available online
![Page 473: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/473.jpg)
Breakout 5: Wrap
![Page 474: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/474.jpg)
Breakout 5: Wrap
• Instructions...
![Page 475: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/475.jpg)
Breakout 5: Wrap
• Instructions...
• List the 3 MOST important things you learned today
![Page 476: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/476.jpg)
Breakout 5: Wrap
• Instructions...
• List the 3 MOST important things you learned today
• How you will APPLY it to your practice
![Page 477: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/477.jpg)
Breakout 5: Wrap
• Instructions...
• List the 3 MOST important things you learned today
• How you will APPLY it to your practice
•WHEN you will implement
![Page 478: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/478.jpg)
Breakout 5: Wrap
• Instructions...
• List the 3 MOST important things you learned today
• How you will APPLY it to your practice
•WHEN you will implement
• Share these 3 things with 3 different people in the room
![Page 479: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/479.jpg)
Breakout 5: Wrap
• Instructions...
• List the 3 MOST important things you learned today
• How you will APPLY it to your practice
•WHEN you will implement
• Share these 3 things with 3 different people in the room
• (Exchange a business card)
![Page 480: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/480.jpg)
Who are we?
![Page 481: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/481.jpg)
LiveseySolar
![Page 482: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/482.jpg)
LiveseySolar
You have subscribed to our free blog, right? No?
www.liveseysolar.com/escrs2011
![Page 483: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/483.jpg)
What’s your biggest marketing and sales
challenge today?
![Page 484: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/484.jpg)
If you ask me... it’s how you answer the phone.
![Page 485: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/485.jpg)
Top 10 reasons why your telephone selling sucks
![Page 486: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/486.jpg)
Top 10 reasons why your telephone selling sucks
1. Ethical debates
![Page 487: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/487.jpg)
Top 10 reasons why your telephone selling sucks
1. Ethical debates
2. Leftovers do it
![Page 488: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/488.jpg)
Top 10 reasons why your telephone selling sucks
1. Ethical debates
2. Leftovers do it
3. It’s part of another job
![Page 489: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/489.jpg)
Top 10 reasons why your telephone selling sucks
1. Ethical debates
2. Leftovers do it
3. It’s part of another job
4. You hired the wrong people
![Page 490: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/490.jpg)
Top 10 reasons why your telephone selling sucks
1. Ethical debates
2. Leftovers do it
3. It’s part of another job
4. You hired the wrong people
5. Lack of infrastructure
![Page 491: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/491.jpg)
Top 10 reasons why your telephone selling sucks
1. Ethical debates
2. Leftovers do it
3. It’s part of another job
4. You hired the wrong people
5. Lack of infrastructure
6. Lack of sales process
![Page 492: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/492.jpg)
Top 10 reasons why your telephone selling sucks
1. Ethical debates
2. Leftovers do it
3. It’s part of another job
4. You hired the wrong people
5. Lack of infrastructure
6. Lack of sales process
7. Lack of training
![Page 493: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/493.jpg)
Top 10 reasons why your telephone selling sucks
1. Ethical debates
2. Leftovers do it
3. It’s part of another job
4. You hired the wrong people
5. Lack of infrastructure
6. Lack of sales process
7. Lack of training
8. Lack of goals and accountability
![Page 494: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/494.jpg)
Top 10 reasons why your telephone selling sucks
1. Ethical debates
2. Leftovers do it
3. It’s part of another job
4. You hired the wrong people
5. Lack of infrastructure
6. Lack of sales process
7. Lack of training
8. Lack of goals and accountability
9. Poor pay, incentives and rewards
![Page 495: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/495.jpg)
Top 10 reasons why your telephone selling sucks
1. Ethical debates
2. Leftovers do it
3. It’s part of another job
4. You hired the wrong people
5. Lack of infrastructure
6. Lack of sales process
7. Lack of training
8. Lack of goals and accountability
9. Poor pay, incentives and rewards
10.Too much knowledge, not enough interpersonal skills
![Page 496: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/496.jpg)
Who wants to fix that?
![Page 497: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/497.jpg)
Increasing Telephone Conversion Rates
![Page 498: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/498.jpg)
Increasing Telephone Conversion Rates
![Page 499: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/499.jpg)
Increasing Telephone Conversion Rates
![Page 500: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/500.jpg)
Increasing Telephone Conversion Rates
![Page 501: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/501.jpg)
Increasing Telephone Conversion Rates
No, you don’t have to read this tiny print. This is a handout!!!
![Page 502: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/502.jpg)
Increasing Telephone Conversion Rates
![Page 503: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/503.jpg)
“Increasing telephone conversion
rates”}
![Page 504: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/504.jpg)
“Increasing telephone conversion
rates”
• 1 day: November 25, 2011
}
![Page 505: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/505.jpg)
“Increasing telephone conversion
rates”
• 1 day: November 25, 2011
• London, UK}
![Page 506: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/506.jpg)
“Increasing telephone conversion
rates”
• 1 day: November 25, 2011
• London, UK
• The 3-Act Selling Process}
![Page 507: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/507.jpg)
“Increasing telephone conversion
rates”
• 1 day: November 25, 2011
• London, UK
• The 3-Act Selling Process
• Everything your telephone sales person needs to improve their conversion rates on the phone
}
![Page 508: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/508.jpg)
“Increasing telephone conversion
rates”
• 1 day: November 25, 2011
• London, UK
• The 3-Act Selling Process
• Everything your telephone sales person needs to improve their conversion rates on the phone
• all for...
}
![Page 509: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/509.jpg)
“Increasing telephone conversion
rates”
• 1 day: November 25, 2011
• London, UK
• The 3-Act Selling Process
• Everything your telephone sales person needs to improve their conversion rates on the phone
• all for...
} !570
![Page 510: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/510.jpg)
“Increasing telephone conversion
rates”
• 1 day: November 25, 2011
• London, UK
• The 3-Act Selling Process
• Everything your telephone sales person needs to improve their conversion rates on the phone
• all for...
} !570
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“Increasing telephone conversion
rates”
• 1 day: November 25, 2011
• London, UK
• The 3-Act Selling Process
• Everything your telephone sales person needs to improve their conversion rates on the phone
• all for...
}
![Page 512: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/512.jpg)
“Increasing telephone conversion
rates”
• 1 day: November 25, 2011
• London, UK
• The 3-Act Selling Process
• Everything your telephone sales person needs to improve their conversion rates on the phone
• all for...
}
![Page 513: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/513.jpg)
“Increasing telephone conversion
rates”
• 1 day: November 25, 2011
• London, UK
• The 3-Act Selling Process
• Everything your telephone sales person needs to improve their conversion rates on the phone
• all for...
} !370
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“Increasing telephone conversion
rates”
• 1 day: November 25, 2011
• London, UK
• The 3-Act Selling Process
• Everything your telephone sales person needs to improve their conversion rates on the phone
• all for...
} !370Today’s Offer
![Page 515: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/515.jpg)
“Increasing telephone conversion
rates”
• 1 day: November 25, 2011
• London, UK
• The 3-Act Selling Process
• Everything your telephone sales person needs to improve their conversion rates on the phone
• all for...
} !370Today’s Offer
Satisfaction Guaranteed.
![Page 516: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/516.jpg)
Questions?
![Page 517: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/517.jpg)
Questions?
•What if I can’t make the date?
![Page 518: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/518.jpg)
Questions?
•What if I can’t make the date?
• No problem, your credit is transferable
![Page 519: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/519.jpg)
Questions?
•What if I can’t make the date?
• No problem, your credit is transferable
•What if I can’t afford it?
![Page 520: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/520.jpg)
Questions?
•What if I can’t make the date?
• No problem, your credit is transferable
•What if I can’t afford it?
• If you can’t afford it, then you probably really need it!!! Think: ROI
![Page 521: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/521.jpg)
Questions?
•What if I can’t make the date?
• No problem, your credit is transferable
•What if I can’t afford it?
• If you can’t afford it, then you probably really need it!!! Think: ROI
•What if they don’t like it?
![Page 522: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/522.jpg)
Questions?
•What if I can’t make the date?
• No problem, your credit is transferable
•What if I can’t afford it?
• If you can’t afford it, then you probably really need it!!! Think: ROI
•What if they don’t like it?
• No worries, if you’re not satisfied you’ll be refunded
![Page 523: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/523.jpg)
Questions?
![Page 524: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/524.jpg)
Questions?
• I’m not sure if this is the right time...
![Page 525: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/525.jpg)
Questions?
• I’m not sure if this is the right time...
• Can you predict exactly when you’ll need these skills?
![Page 526: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/526.jpg)
Questions?
• I’m not sure if this is the right time...
• Can you predict exactly when you’ll need these skills?
•What if I have more than one person?
![Page 527: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/527.jpg)
Questions?
• I’m not sure if this is the right time...
• Can you predict exactly when you’ll need these skills?
•What if I have more than one person?
• If you book at least 1 today, then we’ll hold the rate
![Page 528: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/528.jpg)
Questions?
• I’m not sure if this is the right time...
• Can you predict exactly when you’ll need these skills?
•What if I have more than one person?
• If you book at least 1 today, then we’ll hold the rate
• I’ll get back to you, honest...
![Page 529: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/529.jpg)
Questions?
• I’m not sure if this is the right time...
• Can you predict exactly when you’ll need these skills?
•What if I have more than one person?
• If you book at least 1 today, then we’ll hold the rate
• I’ll get back to you, honest...
•Why would you do this for nearly double the price later?
![Page 530: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/530.jpg)
Thank you.
![Page 531: Lspb marketing your practice escrs - vienna 2011 - low res](https://reader038.vdocuments.site/reader038/viewer/2022110119/555e4b1ad8b42ad74a8b4917/html5/thumbnails/531.jpg)
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