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Logistics and supply chain managementassignment on Havmor ice creamSubmitted to: Submitted by:-Mrs. Nupur chopra Sanjay belwal Eva ashfaque Nadim pathanBrand factsHavmor has turned out to be the largest ice cream brand in India.Havmor has covered more than 35% market share in ice cream business. It has more than 200 Flavors in the ice cream. Starting range of INR 2 to INR 250 per ice cream. Havmor had to begin from a hand-cart at the Ahmadabad Railway Station, churning out the Ice Cream manually.

Location & LayoutIn this factory of manufacturing it the machines are arranged according to the process they perform in the plant. Company produces 150 different varieties of products and distributes throughout the Gujarat by its annual turnover of Rs.250crores. The location of the company is very good and safe in sufficient area like Naroda. They get easily their production-needed raw materials.Under standing ice cream supply chain

Havmor supply chainContProduct wise breake-upSundaes 27%Block-buster 20%

ContCandies 26%Topo cones 17%Novelties 10%

Havmor Ice cream IngredientsIce cream tub have two litre tub of creamy classics vanilla ice cream is produced at its naroda plant Ingredients:- milk, Cream, Milk solids, sugar syrup, and vanilla flavoring.

Supply chain participant in havmorInputDescriptionPrimary participant/sDairy ingredients- Dairy milkPrimary ingredient supplied by tanker direct from the farmFarmers and local dealers- CreamPrimary ingredient supplied by tanker includes processing componentMilk processors- Milk powdersCommodity milk products supplied in bags includes processing componentMilk processors-Sugar syrupSugar cane grown in south Gujarat . Milled and refined sugar supplied as a bulk syrup by tankerRefined sugar producersOther ingredientsA number of flavours and functional ingredients supplied in small containersLocal suppliersTub and lidtub and lid manufactured locally for HavmorTub and lid manufacturerIce cream plantIngredients are mixed, homogenized and pasteurized and allowed to mature in storage tanks. The mixture Is partially frozen, filled into packaging and held in a cold tunnel to freezeHavmor factory NarodaCold storage and transportCold storage and Local transport prior to distribution to retailersHavmor and Local 3PLRetail display freezersStorage of ice cream in retail display freezersRetailers and Havmor outletsLogistics Process Logistics in collection

82000 liters of ice-cream per day through cold trucks.Approximately 30 million liter ice cream production carried through logistics.

Logistics in coordination of

Storing the ice cream.Processing the ice cream.Distributing the ice cream.

11ContSupplier logistics factors affecting logistics costWeighing the ice cream.Determining of raw content.Calculation of the purchase price.

12IT and Network managementFindingtherightbalancebetweeninventory,transportationandmanufacturingcosts.Matchsupplyanddemand under uncertainty by positioning and managing inventory effectively and Utilize resources effectively by sourcing products from the most appropriate manufacturing facility.Distribution Process in HavmorHavmor Wholesaler Dealer Franchisee

Retailer

Consumers

14Cold Storage NetworkPrompt transport to district facilities for further dispatch to consumers/ processing units.

Chilled trucks to transport processed products.

Refrigerators and freezers with retailers and departmental stores to retain freshness.15STORAGE & DISTRIBUTION CONCERNS70% distributors dont have cold rooms; use deep freezersStock depletion rate increases during summersHigh energy consumption even at lower stock levelsCannot be stored with other frozen foods like chicken, fish etc.Carrier trucks must attain -18 C prior loading but it is more than -18 C .

Reverse logisticsMILK CHURN from Factory to Dairy

Tubs and containersfrom Retailer to Factory

DAMAGED PRODUCTS from customer to retailer then to Factory

17Direct retailingHavmor has recently entered into direct retailing through Havmor factory outlets parlors created in major cities. Havmor has plans to create a large chain of such outlets to be managed by franchisees throughout west side of the country. Having many outlets with good response in market in Gujarat, Maharashtra, Rajasthan.

18Naroda factory outlet

Issues in SCM of HavmorLack of implementation of supply chain networking solution.block access to social media sites andbusiness to business (B2B) uptake of social media is very low.Lack of technology that will quickly transfer product requirements to suppliers.

How to improve SCM Using just-in-time product orders, Investing in technology that will quickly transfer product requirements to suppliers, and Using customized software solutions to help manage the supply chain system process.A little less conversationElvis PresleyMusic From the Motion Picture Ocean's 11, track 12General Soundtrack102245.43 -