lr promo materials

Developed new print adsincorporating a new, cleaner,branded look along with communicating a greateremphasis of the MeaningfulUse messaging.

Lisa Roman407.803.2479

Created new EHR SelectionGuide developed in conjunctionwith new webinar initiative.


Created over 40 datasheets and brochureswithin the last 4 months. All writing, creative,and production managed internally.

Created new brochurethat presents theCollaborateMD Medical Billingservices in a concise and easy-to-understand format.


Created new brochurethat presents theCollaborateMD Medical Practiceservices in a concise and easy-to-understand format.


Developed new EmployeeNewsletter incorporating newbranding and fresh newdesign format. All writing,creative, and productionmanaged internally.


Created a new CorporateOverview sheet that presentsCollaborateMD’s products andservices in a concise, direct format.Prospective customers can nowlearn about all the CMDofferings in one easy-to-readdocument.


Created a new more professional Customer Referral Programbrochure. The new copy and design makes the programeasier to understand, and communicates program incentivesand terms and conditions more clearly.


Overhauled training andreference materials. Developednew sales tools that communicates CollaborateMD’s softwarefunctionality as well as theapplication’s functionality in oneeasy-to-use look-up sheet.


Developed new stationarydesign. Creative is now freshand clean, correspondenceis easier to read, andconveys new branding thatwill integrate with all thenew digital and print collateralas well as the website.


Created branding and logofor all promotional collateralmaterials for 2010 UserConference. Includes creatingall content, copywriting,and promotional campaign.


Created new seriesof promotional andeducational webinarswith our businesspartners. Wrote allnew content, built andedited presentations,developed “Fax BlastCampaign” and helpedto manage all thewebinar logistics.


Developed new brandedSales Tools and Sales Collateraldocuments that are moreprofessional, better designedand easier for the customer to,use and understand.


Created quarterly direct mailcampaign integrated with theweb and emails, to increaseour profile and establishbetter communication toPAHCOM Assoc. members.


Redesigned and rebrandedthe PPC landing pages toincrease website conversion.Completely reworked allof the content and graphics.Also improved the flowand made the navigationof the pages easier to useand more intuitive.


Redesigned and rebrandedthe corporate website,completely reworked allof the content and graphics.Also improved the flowand made the navigationof the pages easier to useand more intuitive.


Developed brand standardsand a Brand Usage Guideand initiated guidelines andcreated consistency acrossall graphic design andsales and promotionalcommunications.Brand Usage Guide

Approved Usage of the CollaborateMD Brand

Pantone Process Blue U Pantone 307 U

Please note that swoosh artworkuses a 74% tint of Pantone 307 Uin the blend

Pantone 2995 UPlease note that swoosh artwork

uses a 71% tint of Pantone 2995 Uin the blend

Pantone 375 U

74% – Pantone 2995 U

Please note that tagline textuses a 60% tint of Pantone Process Blue U

60% – Pantone Process Blue U

71% – Pantone 2995 U91% – Pantone 2995 U

Please note that logo artwork usesa 91% tint of Pantone 375 U

Primary Color Palette for Logo Artwork

100% – Process Yellow U

100% – Pantone Process Blue U

100% – Pantone 375 U100% – Pantone 152 U

Pantone Process Blue U Process Yellow

Please note that the Watermark Swoosh

uses a 100% of Process Yellow

for the second 1 pt. rule

Pantone 375 U


uses a 50% tint of Pantone 375 U

for the third 1 pt. rule

Pantone 152 U


uses a 50% tint of Pantone Process Blue U

for the !rst 1 pt. rule


uses a 100% of Pantone 152 U

for the fourth 1 pt. rule

Secondary Color Palette for Watermark Swoosh

100% Swatches of Secondary Palette Colors

Please only use the color values above for the Secondary Color Palette, do not use 100% values of the PMS 152 U or PMS Process Blue U in !nal artwork.


Created a new Pricing Sheetsfor both sides of the business.The information is presented ina simple, easy-to-read format,while still being aligned to theestablished brand guidelines.


lr promo materials

Health & Medicine

completely

flowand made

lisa roman407

lisa roman

pages easier

understand

blue

easier