Joyce Huang21 North Vega St., Alhambra, CA 91801

Cell: 626.592.5688 Email: joyce1007@pacbell.net

SummaryA highly strategic public affairs professional in the energy utility industry with strong project management, communications and technical background. Results-oriented project manager, skilled in managing multiple, complex projects simultaneously that require highly targeted public engagement efforts. Proven track record for implementing effective communications across multiple platforms such as social media and written material. Bilingual in English and Mandarin (written and verbal).

Professional ExperienceSouthern California Edison – Local Public Affairs Organization (LPA) Public Involvement and Education Corporate Representative (2014 – Present)

Manage all aspects of project engagement and outreach for approximately $200M worth of distribution and transmission projects that impact over 200,000 customers, involving more than 33,000 project letters sent to customers, more than 200 door-to-door visits for over 50 distribution projects

Manage PI&E’s first-ever distribution project outreach effort in Manhattan Beach (El Porto project) including developing website, drafting newspaper ads, writing press releases, project brochures, preparing documents and talking points for stakeholder briefings, frequently asked questions, door-to-door, and three community meetings that resulted in over 220 attendees

Conduct community and government assessment in Public Involvement Plans, including political climate of cities, customer demographics, geography, history of areas to determine “hot spots” and develop risk mitigation strategies to minimize public opposition to infrastructure projects, including La Canada Flintridge Cutover project, which was completed three months ahead of schedule, within budget, and scope as a result of targeted outreach and customer education

Resolve 200 project management issues that involve complex operational, financial and customer-related concerns, including permitting, infrastructure design and placement

Establish and refine new processes and procedures for public outreach criteria, including establishing Access database for monthly goal reporting for over 60 distribution projects that reduced multiple reports to one central repository

Present lessons learned on El Porto to management with best practices and recommendations for overall outreach strategies for distribution projects

Actively monitor and listen to social media chatter involving SCE projects and construction impacts; strategize with Corp. Comm. on responses to ensure community concerns and opposition do not gain momentum, such as monitoring Facebook posts on undergrounding poles in Rolling Hills and outage complaints in Hollywood on Twitter

Collaborate with community groups, including the West Hollywood Home Owner Association, to ensure their Facebook page contains accurate information on pole replacement project, resulting in T&D gaining access to more than 100 properties to replace poles

Certified in International Association of Public Participation trainings for best practices on web content technologies, social media for branding, reputational management, and public affairs engagement

Southern California Edison – T&D Major Projects Organization (MPO) Program Project Analyst (2012 – 2014)

Provided end-to-end project support to project managers in managing over 250 distribution and substation projects with a total cost of over $300M, involving over 100 project team members in three regions

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Gathered and analyzed project data in collaboration with Geographic Information Systems (GIS) department for infrastructure replacement projects; synthesized data, identified trends, and presented to management that resulted in their agreement for outreach to 10 cities prior to construction

Chaired Change Control Board and conducted risk analyses and mitigations with project team; initiated and documented significant changes to project scope, schedule, and cost

Facilitated team building exercises for project analyst meetings and project management staff meetings, resulting in project meetings being rated amongst the most effective

Emceed MPO's All Hands meeting, which was attended by over 100 employees; introduced senior executives, such as Edison’s Chief Financial Officer, which resulted in positive feedback from MPO’s VP and management

Maintained and tracked multiple databases for project documentation and version control, such as DSP tracker, Programs tracker, Permitting report, easement report, Tech Planning project tracker, Design Manager, SAP, etc.

Southern California Edison – CS Revenue Services Organization (RSO) Communication Specialist Professional Trainee (2011)

Researched best practices for business value in social media and presented a live demonstration of intranet proposal to managers and Communications Team that resulted in the launch and increased adoption of internal social media usage across three SCE facilities

Benchmarked corporate social media tools from Yahoo, Best Buy, Google and identified metrics and performance measurements to drive online traffic and increase employee engagement

Created and executed online employee surveys and reported performance dashboard to management, which promoted an awareness of client and employee satisfaction

American Heart Association (AHA) – Los Angeles, CA 2010 – 2011Communications and Public Relations Intern

Drafted 20 press releases and media advisories; created 15 story pitches that publicized red carpet events on Facebook, Twitter, LinkedIn, You Tube, Foursquare, WordPress, and other social media platforms to targeted audiences that increased engagement with sponsors, members and the public

Contacted survivors of heart disease to identify potential spokespeople and developed human interest stories that promoted healthy living

AARP – Pasadena, CA 2010 – 2010Communications and Marketing Intern

Brainstormed and developed “Create the Good” marketing campaign for retirement educational programs to African American and Latino community; contributed to development of a statewide multicultural outreach strategy, such as organizing Financial Security Forum in Carson Community Center that resulted in a turnout of over 1,000 attendees

Researched and gathered online intelligence on high-profile media groups and state legislators’ offices to obtain information on health insurance plans for AARP’s health care initiatives

Leadership In-Transit Leadership Board 2014 – PresentYoung adult fellowship that empowers 70 post-graduates in professional and personal growth Lead Officer for In-Reach on a Board of Six Members

Develop vision and initiatives for leadership board and lead monthly meetings that increased 20% productivity and membership engagement

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Mobilize and delegate tasks to 50 volunteers and promote Café Night using word-of-mouth and social media, such as Facebook, resulting in over 100 attendees

Southern California Edison – Organizational Development Team 2014 – PresentPublic Involvement and Education Team Lead

Contribute to organizing 2014 and 2015 year end All -Hands Conferences with over 120 attendees, including SCE CEO, Senior Vice President of Government Affairs, and Local Public Affairs Region Managers

Conduct trainings on “Effectively Dealing with Emotionally Charged Communities” for approximately 150 employees on managing emotionally escalated situations with customers that resulted in successful community meetings in Manhattan Beach and La Canada

Toastmasters International 2012 – 2013Vice President of Public Relations

Designed and created the first 4-page club newsletter to promote the Toastmasters club to prospective members and guests

Developed brochures and event flyers for the 2013 Annual Membership Drive, which was attended by over 60 members and guests

Ascend National (www.ascendleaderhip.org) 2012 – 2013Ascend is the premier non-profit organization with 27 student chapters and 15 professional chapters dedicated to enabling its members and corporate partners to realize the leadership potential of Pan-Asians in corporationsUCLA Chapter Launch Mentor

Established first-ever UCLA Chapter club and mentored 15 students officers, including the club president, in forming a new Ascend UCLA student chapter and provided guidance in areas such as forming a board and developing a constitution/bylaws

Advised chapter officers in planning the April 24, 2013 launch event, which was attended by over 150 students and professionals, along with guest speakers including CFO from NBC Universal

Education and Professional CertificationsUniversity of California, Los Angeles (UCLA) Bachelor of Arts, Communication Studies; English Minor, Chinese Minor

Professional CertificationsProject Management Professional License (PMP) University of Southern California (USC) - Six Sigma Green Belt CertificationLiaison Officer Incident Command System Certification, SCE International Association for Public Participation CertificationCPR CertifiedSpeaker’s Bureau member

Skills

Microsoft Word, Microsoft Power Point, Microsoft Excel (charts, dashboards), Microsoft Visio (org. charts, swim lanes), Microsoft Project (schedules, milestones), Microsoft Publisher (flyers, brochures, ads), Microsoft Access (databases, queries), Microsoft OneNote

Adobe Acrobat Pro, Google Earth Pro, Google apps, Google drive, Gmail, Google Apps Social Media: Facebook, Twitter, Instagram, Foursquare, LinkedIn, You Tube, Snapchat Bilingual: Fluent in English and Mandarin (written and verbal)

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