The SurveyAs part of the voting process for the 25th anniversary of the Freddie’s, Loylogic asked frequent travellers a few questions related to their behaviour and desires with their loyalty programs. The survey was online during March 2013. Loylogic collected just under 1,000 votes from members of over 400 loyalty programs worldwide.

Frequent Traveler Survey 2013

The ResultsWhat aspect of your preferred loyalty program is the most important to you?

Would you like your loyalty program to be your �rst stop when making online purchases - if you could earn or redeem your miles as part of your transaction?

Yes - with the right products I would check my program first!

No - I would stick with my usual online stores

96%

4%

21

Redemption options

Status

Earn partners

Other

13%

76%

9%2%

How valuable to you would it be to have the ability to use your points or miles at a point-of-sale anytime, anywhere (in-store and/or online)?4

7%

62%

I would like it

It would change my world

Not at all31%

If your miles carried a lower value, but gave you the �exibility to use them anywhere, would you use this redemption facility?5

60%

Yes

No40%

© 2013 Loylogic Inc. All rights reserved.

Having all your loyalty cards stored in one place on your mobile/cell phone

Being able to pay for goods using your mobile/cell phone

Aggregating all possible payment methods (credit/debit cards and your points and miles) onto your mobile/cell phone

Receiving personalized offers on your mobile/cell phone from your favourite stores

Do you expect to be able to use your loyalty miles through a mobile or digital wallet in the next 12 months?

28%

32%

26%

14%

3

4%24%

66%

10%

Thinking about a digital wallet on your mobile/cell phone, what feature would be most valuable to you?

6Yes

No34%

66%

The FindingsWhile redemption options are clearly the most important factor of a loyalty program to its members, these members are also showing a willingness to change their everyday shopping patterns to enable them to gain more from their programs. With an increase of loyalty currency earning through online shopping solutions, not only members, but the loyalty programs and online retailers alike can bene�t from this change. At the same time, members are willing to embrace a lower value in the event their program can give them complete �exibility in their ability to use their points or miles. Finally, a clear shift from online to mobile program management is occurring, and members expect their programs to provide the facilities for them to optimize all redemption options from their mobile device in the form of applications and wallets.

The ContactsTo �nd out more about the survey and how to structure your loyalty and rewards proposition to offer both �exibility and a differentiating value to every member of your loyalty program, please contact:

Ben AshwellSales DirectorEmail: sales@loylogic.com

© 2013 Loylogic Inc. All rights reserved.