Create deep, reciprocal customer connections that inspire lifetime brand loyalty

Loyalty Marketing Platform

AgilityLoyalty

The Forrester Wave™: Loyalty Program Service Providers, Q4 2013

“Epsilon’s experience delivering successful loyalty solutions at scale for

clients shows in its strong current offering and strong company strategy.”

Optimal mix of technology and services

Epsilon Agility Loyalty is the total loyalty solution for enterprise brands. In addition to a fully configurable technology platform, Agility LoyaltyTM comprises an end-to-end suite of services designed to help you create engaging customer experiences that inspire business affinity and brand loyalty. Much more than just a platform, Agility Loyalty is backed by decades of experience in strategy, execution, and success.

Agility Loyalty supports Epsilon’s evolutionary view of loyalty marketing, looking beyond transactions and focusing on customer experience and member engagement. With Agility Loyalty, marketers have the power to go beyond a simple loyalty points program to drive profit across their most meaningful customer segments. Its open and highly scalable architecture ensures that Agility Loyalty can support the world’s most sophisticated loyalty programs while meeting the demands of enterprise brands and benefit-savvy consumers.

From evolving customer experiences to real-time rewards and recognition, Agility Loyalty is a groundbreaking platform, the kind that can only come from the company that created the modern-day loyalty business.

proven leaderWhy Agility Loyalty?

> Intelligent real-time customer experience management

> Personalized and engaging messages across touch points

> Comprehensive view of the customer’s brand experience

> User-friendly interface built with marketers in mind

> Extremely scalable, high-performing architecture

> World-class loyalty services portfolio

At Epsilon, we understand how critical loyalty marketing is to differentiating your business. We also understand the key components that make up a complete loyalty solution in today’s consumer-driven world. That’s why Agility Loyalty empowers you to leverage data, technology, and consumer behavior to create a new paradigm for your brand’s customer relationships. It’s also why Epsilon offers a portfolio of creative services, strategic consulting, industry insights, system integration and technical design consulting to help you make the most of your investment. Equal parts art and science, strategy and technology, Agility Loyalty provides all the elements you need to do loyalty the right way.

Ours is a unique ability to design the ideal strategy for today’s consumer-connected world, from identifying your business requirements to implementing a high-performing solution. Which is why so many of the world’s top brands rely on Epsilon Agility Loyalty today to achieve unparalleled success.

in loyalty marketing

> 550+ million memberships supported across hundreds of brands

> 40+ years of recognized industry leadership in loyalty marketing

Powerful programs, flexible rewards

Agility Loyalty helps you create, manage and maintain the critical components that make up a successful loyalty program in today’s consumer world. For example, you can create a fully customizable member microsite, easily configured to match your brand and your program needs. You also have the means to develop integrated, high-performing mobile apps using our intuitive software development kit.

Beyond the infrastructure, Agility Loyalty helps ensure that your program is continuously delivering value for you and your customers. It provides support for a wide variety of promotional currencies, including international currencies ideal for the enterprise with global requirements. It offers maximum flexibility when configuring offers, managing reward certificates, and maintaining award catalogs. And it helps your brand maximize surprise-and-delight opportunities, from real-time reward redemption to non-purchase related events.

Program and Value Proposition Management

> Offers a configurable member microsite customized to your brand’s needs

> Provides software development kit to support the creation of mobile apps

> Includes configurable inventories for offers, point types, and award catalogs

> Supports real-time redemption of rewards and non-purchase transactions

< Allows program-specific fulfillment cycles (e.g., daily, weekly, and monthly)

Walgreens“With the tools and foundation from Epsilon, we are able to deliver a better experience to our Balance Rewards members across a variety of touch points, in real time, while enabling more meaningful conversations and more valuable rewards.”

Agility Loyalty makes it easy to create programs that deliver value:

Agility Loyalty makes it easy to create programs that deliver value:

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Insightful interactions, maximum results

Member Experience

• Integrates with real-time consumer data for enhanced customer insight

• Includes a complete history of brand interactions across all touch points

• Calculates outcomes instantly and responds to customers automatically

• Offers flexibility in defining outcomes: promotional currency, tier upgrades, certificates, messages, and more

• Delivers highly personalized content and targeted offers via email, SMS, and mobile push

One of the most important features of a successful loyalty marketing solution is the ability to reward customer behavior with timely and engaging experiences. Agility Loyalty makes that possible by providing a comprehensive view of the customer’s interactions with your brand, and enhances the view with real-time data integration and enrichment via Epsilon’s TotalSourcePlus® consumer database. That insight is complimented with a groundbreaking marketing engine that enables you to reward customers automatically based on purchase activity, inferred behavior, social interactions, and more, using rules and outcomes that you define. Agility Loyalty helps operationalize your customer service interactions beyond the frontlines, for both members and non-members.

Agility Loyalty empowers you to direct a customer’s journey from acquisition to brand advocacy. You can reward wanted behavior with points, tier upgrades, certificates and more, based on identified paths or informed recommendations from Agility Loyalty’s marketing engine. That’s because Agility Loyalty has the capacity to learn from events along the customer journey, and uses that data to make its own customer engagement decisions in the future. The result is smarter, more personalized, and more profitable interactions over time.

Best of all, these interactions are enriched with real-time offers and dynamic content thanks to integration with Epsilon’s Agility HarmonyTM solution. Agility Harmony is our next-generation digital messaging platform that enables you to deliver highly personalized messages in email, SMS, and mobile push. The combined solution lets you customize interactions based on the customer’s preferences, transaction history, online behavior, and more, and respond in real time with relevant offers and content across virtually any touch point.

Here’s how Agility Loyalty helps you create engaging customer experiences:

> The most up-to-date insight on virtually every U.S. household

> 2,000+ data points including demographic, lifestyle, and behavior

> Multi-sourced, stable, and precise for optimal personalization

Here’s how Agility Loyalty helps you create engaging customer experiences:

Benefits of real-time integration with Epsilon’s TotalSource Plus

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Comprehensive view, superior service

Customer Relationship Management

Agility Loyalty recognizes the critical role that your customer associates play in building brand loyalty, both online and in person. For that reason, the platform’s member management module is designed to empower in-store and call center associates with the insight and means to provide the best possible service. The module provides associates and customers with a comprehensive view of their brand experience, including a complete history of interactions across all touch points. And because it features a robust, user-friendly responsive design interface, the information can be accessed via tablet, smartphone, desktop, web kiosk, or any browser-enabled device.

At the same time, Agility Loyalty empowers your associates with the ability to impact the customer experience. For example, the platform provides permission-based flexibility for associates to give awards in specific situations, including processing non-points earning transactions or making adjustments for missing transactions or customer service fulfillment.

> Gives the customer access to profile information, status, and offers

> Enables associates to update and give awards based on permissions

> Provides control mechanisms for points accrual and adjustment limits

> Enables award re-issuance and management of returns and expired awards

> Identifies and prevents redemption of duplicate awards

Here’s how Agility Loyalty empowers your associates to improve loyalty:

Hilton“Epsilon continuously adapts to and grows with our business. We’ve worked together for close to 15 years and we think of the Epsilon team members as part of our Hilton team. We’re constantly learning new things about our existing and potential customers from the Epsilon team, including how to increase ROI.”

Here’s how Agility Loyalty empowers your associates to improve loyalty:

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Enterprise scalability, minimum risks

Perhaps the most significant benefit of Agility Loyalty is the platform’s ability to meet the requirements of today’s most successful and demanding loyalty programs. From enterprise scalability to extreme customization and flexibility, Agility Loyalty is engineered from the ground up to support your long-term success.

Agility Loyalty integrates seamlessly with existing systems and interfaces, preserving your investment in enterprise architecture while maximizing user adoption. Furthermore, the platform’s ease of integration and customization ensures that your business needs define functionality, not the other way around. For example, Agility Loyalty enables you to have separate configurations for multiple brands, allowing each program to have unique rewards, expiration rules, and more. It also separates core functionality from custom enhancements so that changes and upgrades can be made without risking the integrity of the platform code.

Agility Loyalty offers built-in, dashboard-style reports to help you analyze and improve loyalty marketing efforts. We also offer customized reporting options to meet specific business requirements, as well as integration with best-in-class reporting applications. Whatever’s best suited for your organization’s needs. And as Agility Loyalty evolves, we make it easy for you to take advantage of continued enhancements over time, minimizing any technical or operational impact.

Seamless Integration

> Mobile-optimized responsive interface breeds ease and simplicity

> Integrated dashboard-style reporting with customization options

> High performance, fault tolerant design ensures business uptime

> Web services/JSON interface easily integrates with other systems

> Easy-to-implement upgrades for clients with custom enhancements

> Timesaving pre-built scripting language tools and functionality

Agility Loyalty is well equipped to meet the demands of your organization:

> 300+ JSON web services

> 1,000’s of transactions processed per second

> Sub-second response times

Performance highlights

Agility Loyalty is well equipped to meet the demands of your organization:

Performance highlights

Agility Loyalty offers pre-defined integration paths for these and other industry-leading providers of campaign management, reporting, analytics, and online targeting solutions. Thanks to exclusive partnership benefits and our own unparalleled integration expertise, Epsilon can ensure you get the maximum return from your marketing platform investment.

Top-tier partner solutions

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more than just a platform

A high-performing loyalty program requires more than just a high-performing platform. Fortunately, Epsilon has you covered. Beyond Agility Loyalty, we offer a world-class portfolio of creative services, strategic consulting, data enhancement, analytics, and industry insights, all designed to help you build deep, reciprocal, long-lasting relationships with your customers. For 40-plus years, it’s what we do.

We work with brands to help them create holistic engagement strategies and inspiring marketing experiences for their customers. We help brands reinvent themselves with a sharper focus on customer relationships. And we provide brands with unparalleled strategies to differentiate themselves in even the most fiercely competitive industries. We share your passion for loyalty marketing, and it shows.

More than the services we offer, what distinguishes Epsilon is the skill and dedication of our people. The Epsilon team comprises hundreds of loyalty specialists with decades of experience and the wherewithal to deliver results for the world’s largest brands. And they all share the same mission: to help you achieve the best possible results while deepening your relationships with your customers.

Embrace the total solution for loyalty marketing.Find out how Agility Loyalty can help your brand build long-term loyalty.

Visit www.agilityloyalty.com or call 1.800.309.0505 to learn more.

facebook.com/agilityloyalty @agilityloyalty

About Epsilon Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 1 800 309 0505.

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