Loyalty Management now in Impel CRM.

Robust Customer Loyalty Program in Impel.

Bangalore, India, September 22, 2011 -- Bangalore-based Software-as-a-Service (SaaS) CRM

company, PK4 Software Technologies, today announced the release of integrated Loyalty Management

module in its flagship product Impel CRM.

Impel CRM’s Loyalty Management module allows businesses to better understand their customers and

strengthen their customer

relationships. The module is

tailored to enable customers

to make it a part of their

marketing strategy and build

their brands effectively. The

Loyalty Management module

provides two key capabilities –

Core Loyalty Management and

Analytics and Campaigns.

The Core Loyalty Management includes:

• Loyalty Program Management including Programs, Members, Tiers and Promotions

• Points accumulation based on store transactions

• Points redemption for purchases

The Analytics and Campaigns include:

• Customer Analytics including Recency, Frequency reporting

• Customer Segmentation

• Program Performance

• Campaign Management including Planning, Scheduling, Execution and Response tracking

PK4 Software Technologies

#31, Kempapura, Hebbal

Bangalore 560024, INDIA

Phone +91-80-3008-0000

Fax +91-80-3008-2006

www.ImpelCRM.in

For Details, Contact: Sahana Bose

Phone +91-80-3008-0000 sahana@impelcrm.in

Impel Press Release

Loyalty Management now in Impel.

Mr. Narasimhan (Kishore) Mandyam, CEO of PK4 Software said "Impel’s Loyalty Management module

delivers a full range of functionality that enables businesses to understand each customer’s lifetime

value and to design services and promotions that maximize the potential of your customer

relationships”. “For most retail businesses, managing Loyalty programs is a challenge. To help our

customers execute their Loyalty programs effectively, we have tied up with iNotes India, one of the

leading Customer Loyalty management companies in India. With iNotes depth and width of loyalty

management experience, managing the details of their Loyalty programs becomes much simpler for

our customers”, he added.

About PK4.

PK4 is the SaaS CRM leader in India. Our flagship product, Impel CRM, helps companies put their

customers at the center of their business. Impel CRM helps sales and support executives spend more

time with customers and less on administrative work. Impel CRM helps companies increase revenues

and maximize profits by improving sales productivity, marketing efficiency and customer service. Impel

CRM is used by sales, marketing and customer service teams across a variety of industries ranging

from SMBs to large enterprises. PK4 offers a free 15 day trial of Impel. All you need to do is click on

the Free Trial button on www.impelcrm.in and start using Impel – now!

About iNotes.

iNotes provides effective solutions in the areas of Loyalty Management and Customer Database

management. iNotes loyalty programs help businesses identify, retain and increase yields from their

best customers through long-term, interactive relationships. iNotes solution deliver a full range of

analytics, market surveys and service capabilities to facilitate organizations to better understand each

customers’ lifecycle and value. iNotes applies innovative yet advanced technologies in areas of CRM

and Business Intelligence to enhance business results of enterprises. For more information click on

www.inotesindia.com.

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