low price skates redesign
DESCRIPTION
This was a redesign for the website low price skates, designed with Jason McKinneyTRANSCRIPT
![Page 1: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/1.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
Low Price Skates Redesign
![Page 2: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/2.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
Low Price Skates Redesign
![Page 3: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/3.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
![Page 4: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/4.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
![Page 5: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/5.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
CREATIVE BRIEF
BACKGROUND:We will be remodeling www.lowpriceskates.com a roller skate e-commerce website. We believe that the current layout is confusing, repetitive and to bright. Our new version will tone the colordown and give a new age retro look. We aim to make shopping for the skate or your choice,easy and comfortable for any user by eliminating repetitive content and making the search for your skates very clear and easy.
TARGET AUDIENCE:-Novice skaters looking for the right roller skates.-Adults buying roller skates for their children.-competitive roller skaters-recreational roller skaters
OBJECTIVES:We want our target audience to feel like THIS is the place to buy there roller skates. We wantthem to not feel overwhelmed upon entering and have no hesitationwhen browsing through roller skates and checking out after their purchase.
TONE:Will have a retro feel to it. Not a tacky retro but a fun new age retro.
MEDIA:E-commerce website
![Page 6: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/6.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
COMPETITIVE ANALYSIS
NEWSKATES.COM
SKATES.COM
SKATEMALL.COM
DISCOUNTSKATEWEAR.COM
![Page 7: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/7.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
COMPETITIVE ANALYSIS
COLOR PALLET BLUE & GRAY
TOP/ SIDE
YES
LEWISVILLE, TX
$$
SLOW-MEDIUM
YELLOW & RED
TOP & SIDE
YES
LEWISVILLE, TX
$$
MEDIUM
BLACK, GRAY & YELLOW
TOP & SIDE
YES
SAN FRANSISCO, CA
$$
MEDIUM
PINK & LAVENDER
TOP / LINKS
YES
PHOENIX, AZ
$$
MEDIUM
NAVIGATION
SEARCH
LOCATION
PRICE POINT
PERFORMANCE
![Page 8: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/8.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
INSPIRATION
![Page 9: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/9.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
INSPIRATION
![Page 10: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/10.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
INSPIRATION
![Page 11: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/11.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
INSPIRATION
![Page 12: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/12.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
MOOD BOARD
![Page 13: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/13.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
LOGO SKETCHES
![Page 14: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/14.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
LOGO FINALS
![Page 15: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/15.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
STYLE GUIDE
TITLES- Raspoutine DemiBoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890BODY - Helvetica RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
R = 204G = 181B = 155
R = 209G = 34B = 63
R = 0G = 162B = 152
C = 1M =14Y = 27K = 21
C = 15M =100Y = 79K = 0
C = 100M = 5Y = 51K = 0
Regular Black
Paper White
![Page 16: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/16.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
DIMENSIONS
960 px
600 px
![Page 17: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/17.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
SITE MAP
![Page 18: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/18.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
WIREFRAMES
![Page 19: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/19.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
WIREFRAMES
![Page 20: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/20.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
WIREFRAMES
![Page 21: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/21.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
WIREFRAMES
![Page 22: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/22.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
WIREFRAMES
![Page 23: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/23.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
WIREFRAMES
![Page 24: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/24.jpg)
![Page 25: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/25.jpg)
![Page 26: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/26.jpg)
![Page 27: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/27.jpg)
![Page 28: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/28.jpg)
![Page 29: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/29.jpg)
![Page 30: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/30.jpg)
![Page 31: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/31.jpg)
![Page 32: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/32.jpg)
![Page 33: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/33.jpg)
![Page 34: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/34.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
IPAD
![Page 35: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/35.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
IPHONE
![Page 36: Low Price Skates Redesign](https://reader030.vdocuments.site/reader030/viewer/2022020221/568c37d41a28ab02359cf012/html5/thumbnails/36.jpg)
Interface Design | Ecommerce Project | Jason McKinney & Jacqie Callahan
WORKS CITED
Google. “Google Images.” Google Images. All Images Used, n.d. Web. 21 Nov. 2012. <http://www.images.google.com/>.
Low Price Skates. “ROLLER SKATES.” (Roller Skates) (Speed Skates) = Low Price Skates. Low Price Skates, n.d. Web. 21 Nov. 2012. <http://www.lowpriceskates.com/>.
Newskates. “Ice Skates / Inline Skates / Roller Skates / Quad Speed Skates / Kids Skates / Derby Skates / Skate Boots.” New Skates Ice Skates Roller Skates Hockey Skates Inline Skates Speed Skates NewSkates.com. New Skates, n.d. Web. 21 Nov. 2012. <https://www.newskates.com/>.
Pro Edge Sports. “Cheap Roller Skates | Figure Ice Skates, Dresses & Accessories - Discount Skatewear.” Cheap Roller Skates | Figure Ice Skates, Dresses & Accessories - Discount Skatewear. Pro Edge Sports, n.d. Web. 21 Nov. 2012. <http://www.discountskatewear.com/>.
Skate Mall. “Roller Skates & Ice Skates @ SkateMall (FREE SHIPPING).” Roller Skates & Ice Skates @ SkateMall (Free Shipping). Skate Mall, n.d. Web. 21 Nov. 2012. <http://www.skatemall.com/>.
Skates. “Skates.com Provides Inline Skates, Ice Skates, and Roller Skates.” Skates.com Provides Inline Skates, Ice Skates, and Roller Skates. Skates.com, n.d. Web. 21 Nov. 2012. <https://www.skates.com/>.