low cost marketing tools for small business
DESCRIPTION
Talk I did with The Glen Eira Council for Women's Business night in AprilTRANSCRIPT
Low cost Marketing Tools for small business
Presenter Danielle MacInnis
www.macinnismarketing.com.au
Agenda: Low Cost Marketing Tools for Small Business
Why are you here?
What’s in it for you?
Integrated Marketing and Sales System
Survey and Forms
Web or Blog presence
SEO tools
Productivity
Social Media
Who needs to know?
Why should they care?
How will they find out?
Great marketing resources and tools.
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Why are you here?
Hint: Have you got a burning marketing question to ask? Now is your chance!
Why are you here?1. Your biggest challenge is to attract more customers.
(44% of 1,700 SMBs surveyed by flyingsolo.com.au)
2. You want to communicate in a compelling way.
SMBs have difficulty communicating true value position to their key target.
3. You want a plan.
Most SMBs are doing marketing in an inconsistent way, getting inconsistent
results.
4. You want to be savvy with your expenditure.
SMBs cut corners and do things on the cheap and try and do it themselves or
market at the wrong times.
5. You want to be selective about what you do.
SMBs haven't defined their target, value proposition, objectives or measures.
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What marketing are you doing?
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What's in it for you?
Tip: Ask questions and get prizes!
What's in it for you?
1 Understand what is currently not working and why
2 Better approach to marketing and sales for your business
3 Tools and templates to use
4 Learn from others in the room and their experience
5 What you might do differently to attract your ideal customers
6 Practice Just In Time Learning
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Tip: See something you want to know more about? Jot it down on the feedback form and we will make sure we get back to you with the good oil.
My background
IT TRAINING & HR CONSTRUCTION SERVICES CONSUMER CERTIFICATION
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What Marketing Tools Do I need?
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Choose, Attract, Capture, Nurture, Sell, Retain
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Lead Capture
Hint: Capture potential customers
Forms, survey - call to action buttons
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http://www.wufoo.com
Choose, Attract, Capture, Nurture, Sell, Retain
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Lead Nuture
Hint:It takes on average seven interactions before a person buys.
Email marketing
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Tip: People want to know who they are dealing with. Make it easy for them to find out and contact you.
Zoho Aweber
http://www.zoho.com http://www.aweber.com.au
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Attraction Marketing
Website Content Management System
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Wordpress Citymax
http://www.daniellemacinnis.com http://www.citymax.com
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Attract and Retain
Tip: How do you show that you care?
Search Engine Optimisation25
Tip: Set up google alerts to follow your mentions or your competitors on the web!
http://websitegrader.com/ https://www.google.com/analytics
Productivity Tools
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Social marketing
Tip: Want to know more about Facebook, Twitter or creating a blog for your business, we’ve got great resources online, ask as afterwards!
You need to go where your audience is
"86% of Australian
internet users are
looking to their fellow
internet users for
opinions and information
on products, services
and brands"Melanie Ingrey, Director for Nielsen's online Business
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Choose where you play43
Monthly average 2010 Social Media Marketing
MacInnis Marketing Visitors or views Leads Customers
Blog 1500 15 0
Web 500 40 3
Twitter 247 3 0
Podcast 1000 5 0
Auto-email campaign 500 14 3
Networking sites 500 10 1
Linked in 500 3 0
Articles 1000 2 0
Slideshare 200 0 0
Content is King
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Tip: Websites are for lead generation and conversion. It is not just a matter of “looking good”. Ugly and crowed, Vs beautful and empty!
Keys to build a great website1. Attract prospects2. Great content3. Get found4. Convert prospects to leads (call to action)5. Measure your ROI
Good websites
Do you feel like this?
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Sales and Marketing System
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Bloomtools.com
https://www.thewebconsole.com
Want help...?www.macinnismarketing.com.au
www.daniellemacinnis.com
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Over 80 Small Business Marketing Apps
Don’t re-create, be resourceful!
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Thank you