Free & Low Cost Tech Applications

Andy Halko

Web. Marketing. Software.

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Introduction

Insivia is an interactive marketing firm.

Web.

Web Development

Online Video

Conversion Optimization

A/B Testing

Search Optimization

Flash Animation

Marketing.

Search Marketing

Social Media

E-Mail Marketing

Identity & Collateral

Print & Advertising

Environmental Design

Software.

Custom Web-Based Software Development

iPhone & Mobile Application Development

Usability Testing & Interface Design

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Google Analytics

Website Visitor Tracking

•Install today

•Use religiously

•Combine tools

•Improve Conversion

•Understand Your Audience

•Increase Traffic

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Google Analytics

Use regularly and learn

•Bounce Rates

•Visitor Sources

•Goals

•Profiling

•Visitor Key Phrases

•Content & Paths

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Google Website Optimizer

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Google Website Optimizer

Choosing what to test.

Landing Pages, Product Pages, Conversion Processes

How should we test?Well, it depends what you are looking to evaluate. But try to determine a goal for the test. Is it a color scheme, the message, the layout, the position of actions or navigation?

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Google Apps

Replacing standard applications, online, secure and available anywhere. Reliable, backed-up infrastructure.

– E-Mail– Calendaring– Documents & Spreadsheets– Slides– Blogging– Websites– and much more.

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Google Apps

Google Docs = Microsoft Office

–Word, Excel, PowerPoint equivalents + Forms–Easily shared or publishable single files or folders–Bulk upload existing Office files into Google Docs–Export into multiple formats–Track changes or work together–All in one place with easy sort, tagging and fully searchable

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Google Apps

Cool, Easy Web-based Interfaces

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PipeLineDeals.com

Simple, Web 2.0 CRM

Track all of your sales deals

Collaborate and share

Manage your pipeline

Powerful Reporting

Manage Contacts

Iphone & E-mail integration

$15 bucks a month per user

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Audacity

A free, open source software for recording and editing sounds. Available for Mac OS X, Microsoft Windows, GNU/Linux, and others.

– Manipulating audio for websites– Creating podcasts– Click and noise removal– Audio blogging– Transfering tapes and records to Computer– Recording presentations!

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Audacity

Making podcasts for customers or for in-house training is easy:

Record your audio with Audacity, export it as an MP3, and upload it to your website!

You can get fancier by publishing through Blogger.com or Podcasting.com.

Or create an RSS feed and put it on iTunes if you plan to update it often.

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Meebo

Instant messaging for everyone

Meebo lets you access your buddies on all the major networks (AIM, Yahoo!, MSN, Google Talk, ICQ, Jabber) in a single buddylist.

Use your existing IM account, or get a free Meebo login to chat across all networks with a single id.

Video conference, transfer files, and more from your Web browser.

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Meebo

Place a widget right on your web page

Yeah, there's an app for that...

Strike up a conversation, answer questions, or just keep tabs on guests. Help desk?

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Meebo

“Notifier” puts all your IMs in your windows system tray

Firefox extension:all major IM networks built in. Sidebar with smart buddylist

“Repeater” allows IM access from restricted computers without resorting to dangerous third-party proxies

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GMail

Free Powerful E-Mail

Reliable

Conversation Based

Google Search

Extendable

Tons of Space

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ActiveCollab

Affordable, open-source project management

– Manage projects, time tracking, and invoicing in one application

– Allow your staff and your clients to work together

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ActiveCollab

- Allows for an unlimited number of projects and users

- Manage projects through setting up milestones,

checklists, and timelines

- Time-tracking and

invoicing

- File-sharing, storage,

and versioning

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Social Media

Free tools for many uses

- Promote

- Distribute

- Build Relationships

- Research

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MailChimp

Affordable E-Mail Marketing with Great Reporting

– Easy to create, test, and send marketing e-mails – Import and integrate contact lists from Excel or CRMs.– Create and test an email, step-by-step.– Get reports on opens, clicks, and campaign improvement– Afford it—many different subscription levels (including a

free one) or pay-per-mail– Have fun! Friendly interfaces.

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MailChimp

– Create your email with a wizard or on your own.– Choose your list—including segmentation support– Send your email safely with MailChimp authentication– Improve over time with measuring and reporting tools

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Skype

Download this user friendly voice and video communication tool.

– More than 100 million registered users. – Computer to computer calls for free– Low pricing for calls to land lines and cell phones– Simple, automatic ways to add contacts

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Skype

More than just voice communication.

– Transfer files of any size or type– Multi-person instant message conferences– Tracks all history– Video & voice calling– Interfaces with websites and other applications like

GoToMeeting

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Mint.com

A free way to manage your money.

– Investments– Checking– Savings– Credit Cards– Loans– Autos– Property

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Mint.com

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Social Media

Free tools for many uses

- Promote

- Distribute

- Build Relationships

- Research

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TweetDeck

Great Social Media Interface

- Multiple Twitter

Accounts

- Facebook

- Searches

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EventBrite

Easy and intuitive events & registration

– Upload custom logos

– Set ticket prices

– GOOGLE map

– Personalize link for the event

– Classify and tag your event

– Create nametags

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EventBrite

Multiple ways to publish events

- Embed in sites

- Custom URLs

- E-Mail Marketing

- Social Media

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WordPress

Free, extendable content management system

– Manage your website and blog with an easy editing tool

– Create multiple users and permission levels

– Extend with free plugins

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WordPress Plugins

Free ways to make WordPress more powerful

– All-in-One SEO Pack: Manage your meta data automatically or customize per page

– Google Analytics for WordPress: Integrate Google Analytics for better reporting especially for blogs

– Social Media Manager: tie in website info and updates with your Twitter, Facebook, and more

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WordPress Plugins

– Event Management: Let people register and pay for events

– Contact forms: Create any number of specialized contact forms on your site

– Multimedia uploads: Make it easy to add content like video to your site through the CMS

- Directories, Photo Galleries and tons more

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iPhone

iPhone AppsMany free apps for entertainment, productivity and

commerce.

– More than 30,000 free apps in the App Store. – Download from computer or direct to iPhone.– 2 billion apps downloaded to date.– Many free apps have in app purchases.

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Free iPhone Apps

Photoshop (Adobe)Simple photo manipulation and adjustments

– More than 100 million registered users. – Computer to computer calls for free– Low pricing for calls to land lines and cell phones– Simple, automatic ways to add contacts

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Free iPhone Apps

PandoraLearns what you like to listen to and creates a customset list of music for you to discover.

– Set by music style or artist.– Thumbs up / Thumbs down to teach Pandora what you

like.– Links to YouTube, iTunes, and share lists.

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Free iPhone Apps

ShazamListens to a song you hear and tells you what artist and song is playing

– Samples 30 seconds of a song.– Can tell you artist, song, album.– Can link to iTunes to buy song or watch in YouTube.

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Google Wave

Reinventing E-Mail

- E-Mail + Chat

- Gadgets

- Robots

- Integration

www.insivia.com

Call Andy at 216-373-1080

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