low budget brand visibility ideas for small businesses new

LOW-BUDGET BRAND VISIBILITY IDEAS

FOR SMALL BUSINESSES- TOLULOPE ADEBAYO

COPYWRITER/

BRAND STRATEGIST

(PRESENTED AT THE NEXT LEVEL ENTREPRENEURSHIP TRAINING )

IT ALL STARTS HERE

Build Your

WHAT’S THE BIG DEAL ABOUT “BRANDING”?

THE BIG DEAL ABOUT BRANDING

• A brand is not just a name andlogo but it includes a set ofmental associations, held by theconsumer, which add to theperceived value of a product orservice.

• However a brand name and logois very important

• A brand name can project anexpectation of its performanceand an emotion or feeling aboutit.

• What emotion does it evoke inyour target audience?

…because on the long run whatyou are selling is beyondfunctionality.

• Hence you need to carefully selectyour name and it should helpcommunicate something importantabout your product or service like itscore concept or reason for being. Inaddition it should be• short,• memorable,• pronounceable (e.g AD-FABAK,

MITAHIR, GMOUTELE, ABBNG etc.• distinguishable from competition.

• NOTE: A clumsy name can becomepopular, but you must be ready tospend heavily, in order to give thebrand name visibility and top of themind awareness…but how about itsperception? E.g. YEMKEM.

• Once you have a great brand name,branding can make your marketingefforts such as advertising moreeffective and efficient.

STILL ON BRANDING

AFTER BRANDING WHAT NEXT?

Know Who Your Targets Are

• Describe the person most likelyto want or need your product.

• Where can you meet them?

• You can't sell a product until it isdefined and positioned.

• Make A Memorable Business Card

Your business card is the most classic way to sellyourself, your business or your service.

• They’re inexpensive and portable.Always keep a few of them on you, include themwith every handwritten note you send out, andgive them to contacts you meet as you moveabout your day to day life.

Your card will be there long after you are gone.

• Make a Business Card For All your Employees?a. Counter people? Drivers? Yes. They're important enough for this tiny investment.

b. They'll be proud to leave their card with everycustomer and every prospect.

c. They'll use the card with friends and relativesand your name will be in many more places.

CREATIVE BUT LOW-BUDGETBRAND VISIBILTY TIPS

• Place Adverts that last months, notminutes. e.g.

• BRT Branding: Advertising in abus, is not as pricey as youmight think. It will get you infront of the eyes of thousandsof people on a daily basis.

• Flier

• Targets / Industry Magazine

• Stickers/Bubble Stickers


• Wear Logo Apparel

• Be a walking, talkingadvertisement for your business.Wear a branded polo t-shirt.

• You’ll look professional, peopleyou interact with will see theshirt, and it serves as a greatconversation starter.

• Everywhere you go, you’ll beadvertising your small business.


• Brand Your Vehicle

• Put a logo or decal with yourphone number on your car.This can establish a strongpresence in your communityand will be seen bythousands of people.


• Social Media Marketing

Social media marketing on websitessuch as Facebook, Twitter andLinkedIn can be quite powerful foradvertising your small business, andit won’t cost anything but time andeffort.

• You can create a brandedFacebook Page for your businessand get interactive with yourprospects.

• You can also explore Paid SocialMedia Advertising. E.g FacebookAd


• Actively Contribute To OnlineForums In Your Niche

• Although this may not be relevant toevery business, there are online forumsfor almost any niche you can think of.Entire communities of people talkingabout and seeking information on whatyou do. If you provide them value, theywill listen to you.

E.g. So you think you can cook, NaijaAds etc.

• If you become a known member anddevelop an excellent reputation insteadof spamming people about yourbusiness, you will become a trustedsource of information.


• Give A Gift

• Offer a specialty item that'suseful enough to save and thatalso serves as a reminder of yourbusiness.• Table calendars

• Car Air Freshener

• Note Pads

• Pen

• T-Shirt

• Carrier bag


WHAT TO EXPECT

When you consistently promote yourbrand you will create various levels ofBrand Familiarity such as:

• Brand Recognition: When target customersremember having seen or heard of the brand.This is critically important, basic prospecteducation for new companies, products orservices.

• Brand Preference: When target customers willchoose the brand out of habit or pastexperience. If your customers are satisfied withthe products or services, they will buy yourbrand again if available.

• Brand Insistence: When target customers insiston a product and would be willing to searchextensively for it.

Your customer is so satisfied that yourcompetitors don't have a chance to take thebusiness away from you

• Brand Advocacy: When the satisfied customertells everyone whom they know how greatyour product or service is. They become yourbest salesperson. Its called WORD OF MOUTH

SO IS YOUR PRODUCT OR SERVICE VISIBLE ENOUGH?

Think Branding!

Gracias!

low budget brand visibility ideas for small businesses new

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