lovie brandbook new 2014

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Page 1: Lovie brandbook new 2014
Page 2: Lovie brandbook new 2014
Page 3: Lovie brandbook new 2014

CONTENT

INTRODUCTION OF THE BRAND

INTRODUCTION OF CREATIVE TEAM

SS2014 BRIEF DESCRIPTION

PRESS RELEASEMagazine: Sunday Kiss Vol. 856

Topic: 生活主題 “母親節活動推介”

Social Media

ESHOP

WEBSITE

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Online Magazine: A Day Magazine

Topic: 一起一起手挽手,混血萌兄妹 Titi & Lya

Magazine: Sing Tao Smart Parents

Topic: 型格造西歐潮童Look

Online Magazine: A Day Magazine

Topic: 可愛甜美的台德混血小女娃Emilia Angelina

CONTACT

Titi & Lya

Celine Yeung

EVENT (BLOGGERS)Emilia Angelina

FW2014 BRIEF DESCRIPTION

Page 4: Lovie brandbook new 2014

INTRODUCTION OF THE BRAND

Walking on the edge of hole in time, there’s nothing wrong with

dream a little and risk a little.Fantasy, is an abyss to a need.

Vibe, is an answer to the creation.

We, human, have a persistent mission of generating

vibes and fantasies into reciprocations.

Back in 2009, a little girl had a dream, had an adventurous dream

of exploring novelties with her fellow jet setter, she has an urge

to distill something, somewhere for some exciting newcomers to feel

the sur face on ear th.

Combining the silhouettes from the victorians,colours from Haring’s

graf f itis and the energy of Lichtenstein. She manages to stay exactly

where she was, with an embrace of those little dreamers’ vision,

to bring us on a journey to Wonderland with her brushes and pens,

springs lines and dots on the sur face of fabrics. A little clothing project

that we’d like to call - Lovie, was born.

Walking on the edge of hole in time, there’s nothing wrong with

dream a little and risk a little.Fantasy, is an abyss to a need.

Vibe, is an answer to the creation.

We, human, have a persistent mission of generating

vibes and fantasies into reciprocations.

Back in 2009, a little girl had a dream, had an adventurous dream

of exploring novelties with her fellow jet setter, she has an urge

to distill something, somewhere for some exciting newcomers to feel

the sur face on ear th.

Combining the silhouettes from the victorians,colours from Haring’s

graf f itis and the energy of Lichtenstein. She manages to stay exactly

where she was, with an embrace of those little dreamers’ vision,

to bring us on a journey to Wonderland with her brushes and pens,

springs lines and dots on the sur face of fabrics. A little clothing project

that we’d like to call - Lovie, was born.

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Page 5: Lovie brandbook new 2014

INTRODUCTION OF CREATIVE TEAM

With full of creative elements by a 4 year﹣old kid from France, an international

creative team, such as from Central Saint Martin of the UK and Bunka Fashion

College of Japan, has collaborated in designing a new girl collection that combined

these two elements together. By using the children’s drawings as prints along with

clean-lined silhouettes, the team simply purify what kids’ clothing has to of fer.

Most importantly, the princess-patterned drawings means full of imaginations and

happiness to every little girl.

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Page 6: Lovie brandbook new 2014

SS2014 BRIEF DESCRIPTIONThis collection of SS2014 is now available for girls aged between 2 and 8. The collection, classic black and white dresses, colorful skirts with lace and leggings in the wardrobe could be good ideas for matching at all times. The price range of Lovie is around USD 25 to USD90.

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Page 7: Lovie brandbook new 2014

SS2014 BRIEF DESCRIPTION

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Page 8: Lovie brandbook new 2014

FW2014 BRIEF DESCRIPTIONThe collection of AW2014 is now available for pre-ordering with colorful dresses, sweaters, and skirts. Lovie is going far beyond with extending

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Page 9: Lovie brandbook new 2014

WEBSITEwww.loviebymmh.com

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Page 10: Lovie brandbook new 2014

ESHOPmmheshop.com/lovie

Delivery available to Hong Kong and Taiwan.

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Page 11: Lovie brandbook new 2014

Social MediaFacebook:www.facebook.com/loviebymmh

Instragram

http://www.pinterest.com/loviebymmh/

http://instagram.com/loviebymmh

Pinterest

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Page 12: Lovie brandbook new 2014

PRESS RELEASE

MAGAZINE:

Sunday Kiss Vol. 856

Topic: 生活主題 “母親節活動推介” Mother’s day Activities

Date:4/5/2014

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Page 13: Lovie brandbook new 2014

Online Magazine:

A Day Magazine

Topic: 可愛甜美的台德混血小女娃 Emilia Angelina

Date: 10/5/2014

PRESS RELEASE

http://www.adaymag.com/2014/05/10/emilia-angelina.html

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Page 14: Lovie brandbook new 2014

PRESS RELEASE

Online Magazine:

A Day Magazine

Topic: 一起一起手挽手,混血萌兄妹 Titi & LyaDate:21/7/2014

http://www.adaymag.com/2014/07/21/titi - lya.html

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Page 15: Lovie brandbook new 2014

PRESS RELEASEMagazine:

Sing Tao Smart Parents

Topic: 型格造西歐潮童LookDate: 31/7/2014

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Page 16: Lovie brandbook new 2014

EVENT (BLOGGERS)

Emilia AngelinaFacebook: emiliaswonderlandFans:220KInstagram: emilia_angelinaFollowers: 2.3K

Date: 4/6/2014Total Likes: 10K

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Page 17: Lovie brandbook new 2014

EVENT (BLOGGERS)

Celine YeungFacebook: CelineFansPageFans:180K

Instagram: KathelineleeFollowers: 30K

Youtube: Celineyeung0728Subscribe: 4K

Date: 23/5/2014Total Likes: 14K

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Page 18: Lovie brandbook new 2014

EVENT (BLOGGERS)

Titi & LyaFacebook: TitiLyaFans:30K

Date: 21/6/2014Total Likes: 1.7K

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Page 19: Lovie brandbook new 2014

CONTACT

Telephone: +852 2155 4855

Website: www.loviebymmh.com

Email: [email protected]

For any quires, please do not hesitate to contact us by:

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