lovelive us creds sept 2013

LoveLive – Channeling Music



Hello there. We are LoveLive.

2


What we do

We are a music media company. We channel music to connect you with a global audience.

3



(In America, you may have known us as Show Cobra.) Here’s the latest:

In June 2013, LoveLive acquired Show Cobra, harnessing their expertise and remarkable talent to help cement LoveLive’s American expansion. Show Cobra and LoveLive will continue to act as music specialists, ceaselessly guiding our clients and partners to discover many, many ways to rock. Show Cobra founder Jason Ross now serves as President, LoveLive US.

4

LoveLive – Channeling Music 5


How we channel music

6

We Think. We Do. We Share.

Strategy. Curation. Creative. Commercial.



7

We Think. We Do. We Share.

Rights. Technology. Production. Talent.



8

We Think. We Do. We Share. Distribution.

Social. Platforms. Channels.


Case studies

9 LoveLive – Channeling Music


Case studies

Annually transporting a global audience to Austin for SXSW Music We thought:

Whether it's building pop-up broadcast studios, recording must-see concerts, or linking clients with hand-picked talent for on-location events, LoveLive channels years of experience on the ground in Austin into programming that teleports music enthusiasts into the joyful noise of SXSW.

10


Case studies

Annually transporting a global audience to Austin for SXSW Music We did:

11

Strategy, Curation, Creative, Commercial, Talent, Production, Technology, Rights, Platforms, Channels


Case studies

Annually transporting a global audience to Austin for SXSW Music We shared:

Events Artists

100+ 50+ Hours of content RSVPs to our events

500 30,000 12


Case studies



Case studies

Driving engagement on Vevo We thought:

LoveLive collaborated with Vevo Originals to develop a series of short, cinema-quality documentaries entitled ‘Music Is My Sport’ that offered an intimate look into the intersection of athleticism and musicianship.

14


Case studies

Driving engagement on Vevo We did:

15

Creative, Curation, Production, Talent


Case studies

Driving engagement on Vevo We shared:

YouTube views for YouTube views 50 Cent for Ne-Yo

5,300,000 2,500,000 Earned Media Musicians at the views in 3 days top of their game

3,000,000 2 16


Case studies


Shifting Ford’s brand favorability


Case studies

Shifting Ford’s brand favorability We thought:

LoveLive developed an enduring and creative platform series entitled ‘Bands In Transit’ providing Ford a viable entry into music. This delivered against the core brand objectives of shifting favorability, perception and audience engagement.

18


Case studies

Shifting Ford’s brand favorability We did:

19

Strategy, Curation, Commercial, Creative, Rights, Production, Talent, Social, Channel, Platforms, Distribution


Case studies

Shifting Ford’s brand favorability We shared:

YouTube views OTS

6,900,000 351,000,000 Facebook conversion rate Uplift in brand favorability

28% 1% = 2,4% increase in UK market share

20


Case studies


Capturing the global Rihanna 777 Tour


Case studies

Capturing the global Rihanna 777 Tour We thought:

LoveLive worked alongside Roc Nation to produce and execute the ultimate all access pass to one of the most talked about tours in recent years, creating a Fox TV documentary special, worldwide live stream, and Rihanna’s most recent commercial DVD release, Rihanna 777.

22


Case studies

Capturing the global Rihanna 777 Tour We did:

23

Strategy, Creative, Rights, Production, Talent, Social, Channel, Platforms, Distribution


Case studies

Capturing the global Rihanna 777 Tour We shared:

Views of the live London Minutes of documentary show within 24 hours broadcast on primetime Fox TV

1,000,000+ 44 Hours of footage watched Concurrent views

300 80,000

24


Case studies


The Most Digital BRITs Ever


Case studies

The Most Digital BRITs Ever We thought:

LoveLive extended the lifecycle of Britain’s most illustrious music ceremony, The BRIT Awards, growing global recognition and driving commercial value of their online presence by combining upgraded digital assets with fresh content creation and distribution.

26


Case studies

The Most Digital BRITs Ever We did:

27

Strategy, Creative, Curation, Commercial, Production, Technology, Talent, Social, Channel, Platforms, Distribution


Case studies

The Most Digital BRITs Ever We shared:

YouTube views (0.8m in one day) YouTube new subscribers

30,000,000 88,000 Retweets of all time Engagement rate on Twitter

Top 10 78% 1.5m tweets in 3 hours

28


Case studies



Case studies

Bringing a static campaign to life for Heineken Light We thought:

LoveLive crafted unforgettable content from pop-up shows atop Heineken Light billboards by TV on the Radio and Broken Social Scene, turning eager audiences — thousands in person, millions online — onto Heineken Light’s “Occasionally Perfect” campaign.

30


Case studies

Bringing a static campaign to life for Heineken Light We did:

31

Strategy, Curation, Creative, Production, Talent


Case studies

Bringing a static campaign to life for Heineken Light We shared:

Views overnight Views to date

1,000,000 2,000,000 Attended each pop-up gig Off-air coverage NYC, Chicago

1000+

32

Ad Week + Creativity Online


Case studies



Case studies

Building Converse its own custom outdoor festival

We thought:

Teaming with our partners at The Bowery Presents, LoveLive produced Converse's City Carnage, a two-day outdoor concert event on a New York City pier, handling everything from bars and bathrooms to an HD live stream of each day’s show, with headline sets from Sleigh Bells and The Kills.

34


Case studies


We did:

35

Creative, Rights, Platforms, Channels, Events, Curation, Strategy, Technology


Case studies


We shared:

Fans in attendance VIPs in attendance

6,000 900 Hours of live broadcast Stream + rebroadcast views

8+ 120,000

36


Our clients



Our partners



Why we do what we do

We love music and technology.

39

Andrew Mendoza Non-Exec Director

Former Media Partner at OC&C Strategy Consultants, Partner at Andersen Consulting/Accenture

Andy Heath Non-Exec Director

Founding Chairman of UK Music, board of PRS, Managing Director of Beggars Group

David Ladik General Manager, US

Formerly at Pitchfork, MTV, AMC

David Mansfield Chairman

Former CEO of Capital Radio, Chairman of RAJAR

Jason Ross President, US

Founder Show Cobra, NX Digital, SC Events

Kate Susman SVP of Programming & Development, US

Formerly of Embassy Row, a Sony Pictures company

Kenny Cavey Director

Recent project credits include BRIT Awards 2013, Latitude Festival 2013

Kevin Molloy Head of Production

Formerly of Turner Broadcasting

Nicholas Abbott Director

Recent project credits include Rihanna, Wireless Festival 2013, Robert Plant

Paul Watkins FD

Formerly Perform Group

Richard Cohen CEO

Formerly at Perform Group, Framestore CFC and Image.Net

Sam Jones COO

Formerly Perform Group, Warner Music, Kyte and Xtaster

Simon Lane Director

Recent project credits include Savages, Jamie Cullum, Bastille

Tim Dellow Creative Director

Co-founder Transgressive

Toby L Creative Director

Co-founder Transgressive, Founder Rockfeedback

Will McGillivray Head of Content & Programming

Formerly Channel Manager at MTV


That’s all folks

Thank you.

Get in touch:

Jason Ross David Ladik Kate Susman [email protected] [email protected] [email protected] +1 718 530 1806 +1 718 732 7048 +1 718 530 6714

40

lovelive us creds sept 2013

Spiritual

sxsw music

music enthusiasts

music specialists

lovelive us

music media company

illustrious music ceremony

global rihanna

global audience