love@first website

52
Hi there. We’re Foiled Cupcakes. We like shoes, chocolate, and SYTYCD. We hate traffic and wet socks. It’s so nice to meet you.

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Love@ First Website Presentation - 2010

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Page 1: Love@First Website

Hi there. We’re Foiled Cupcakes. We like shoes, chocolate, and SYTYCD. We hate traffic and wet socks.

It’s so nice to meet you.

Page 2: Love@First Website

We bake and deliver cupcakes for $38 a dozen all online all in Chicago.

We don’t have a storefront.

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7

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93.7%

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Projected Sales, July 09-Mar 10

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Holy COW!

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People often ask us how we did it. Weʼre not “Social Media Experts.” Weʼre not in PR.

It was all just trial and error.

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1. Balance

Help People Build Relationships with

You. no pedals !

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Ask People to Talk. Listen. Talk Back.

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Build People Up – Genuinely.

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Invade Conversations. Listen. Talk Back.

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Do Humanitarian Stuff.

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Partner with Bigger Companies.

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Get In Front of The Right People.

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2. Pedal

Help People Build Relationships with

Each Other. with pedals !

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Host Events – Virtual or IRL.

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Read Bios. And Make Connections.

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Give People Jobs.

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ALWAYS respond. NO EXCEPTIONS.

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3. Fall - and get back up

Protect Yourself, Make Changes,

Do It Again. Smarter. keep going!!

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Time Suck

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Two Weeks at a Time

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Out-do Competition

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Take Negativity Offline – RIGHT NOW.

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Monitor Chatter

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J J A S O N D J F M

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Projected Sales, July 09-Mar 10

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Woo-hoo!

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600

J J A S O N D J F M

Projected

Actual

Page 52: Love@First Website

Let’s Connect. Blog: foiledcupcakes.com/blog Twitter: @foiledcupcakes Facebook: facebook.com/foiledcupcakes LinkedIn: linkedin.com/in/mariluangrath Email: [email protected]

Thank you so much.